Sep 2025 – Present · 8 mos · Remote

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Mar 2025 – Present · 1 yr 2 mos · Remote

Jul 2024 – Mar 2025 · 8 mos · Remote

• Responsible to built the CS Ops area, to implement Hubspot, and structure CS metrics.
• Together with the data team, I created a data dashboard for the team to consume real-time information about each client's key metrics, which generated upsell opportunities and also preventive churn actions.
• Responsible for automating various workflows related to the support team within HubSpot CRM, increasing the same team's capacity to handle 21% more tickets.
• One of those responsible for the GTM strategy, conducting market research, extracting distinct indicators and creating an account prioritization model for the sales team.
• Responsible for extracting financial metrics (LTV, churn, NRR, etc.) and for customer cohort analysis, in addition to various segmentations, helping to define focus and which customers have the best fit with the product.

Feb 2024 – Jul 2024 · 5 mos

• Responsible for analyzing and identifying trends in the startup and venture capital market, producing reports and guiding the strategy semi-annually through market research and data analysis.
• Responsible for creating new lead generation channels and improving existing channels, monitoring them through their indicators and testing hypotheses to identify and attract the main scale-ups in the Brazilian ecosystem.

Feb 2023 – Mar 2024 · 1 yr 1 mo

• Responsible for defining and supporting the development of the main market theses for searching and selecting scale-ups and building relationships with Venture Capital funds.
• Responsible for defining the criteria for the target company list (wishlists), which we most want to engage with, and also for building the engagement journey (Account Based Marketing - ABM) with them. Additionally, I am responsible for providing support to the analysts.

Feb 2021 – Feb 2023 · 2 yrs

• Led multi-regional scale-up acceleration programs across North and Northeast Brazil, successfully identifying, selecting, and accelerating high-potential startups in underserved markets (2021.1 - 2021.2)
• Drove sector-specific growth initiatives by sourcing and selecting HealthTechs nationwide while simultaneously accelerating B2B Enterprise and Crypto companies, expanding Endeavor's portfolio across emerging industries (2022.1)
• Expanded fintech and web3 ecosystem presence by identifying, vetting, and supporting innovative companies in the scale-up program, positioning Endeavor at the forefront of emerging tech sectors (2022.2)
• Enhanced program experience and engagement by facilitating strategic meetups and collaborating with the team to develop new platform features, resulting in improved user satisfaction and retention
• Conducted comprehensive market and business model analysis to identify high-growth scale-ups, ensuring alignment with Endeavor's investment thesis and program objectives

Jan 2020 – Feb 2021 · 1 yr 1 mo

• Responsible for managing the CRM (HubSpot) and the RD Station marketing platform.
• Responsible for marketing planning, writing blog content (SEO), creating Landing Pages, Google Analytics, Google Search Console, responsible for creating sales reports and analyzing the funnel month over month, and for managing Google AdWords campaigns.
• During my tenure, we started a content production strategy that in 1 year took the website from 1,000 monthly visits to over 10,000 visits, increased the number of leads coming through Inbound Marketing by approximately 200% year-over-year, and made the company one of the best-positioned geology consulting firms on Google, Instagram and LinkedIn in Brazil, through Content Marketing, Email Marketing, Advertising and other strategies.

Jul 2019 – Dec 2019 · 5 mos

• Estagiário no Setor Técnico e Comercial, participando das atividades de escritório com a elaboração de relatórios na área de Mineração, Geofísica, Hidrogeologia, Geotécnica e de algumas atividades de campo.
• A atuação no setor comercial se deu no monitoramento das métricas de conversão de leads, da implantação de um CRM na empresa, do monitoramento das métricas de campanhas do Google Adwords e do site para elaborar a melhor estratégia visando otimizar a operação.

Sep 2018 – Jul 2019 · 10 mos · Fortaleza e Região, Brasil

• Estagiário no setor comercial da Agenda Edu, atuando no cargo de Especialista Educacional.
• Responsável pela prospecção e qualificação de clientes, realizar cold calls e cold mails, acompanhar métricas de agendamento de reuniões junto com o time e elaborar estratégias para melhorar a taxa de conversão do setor comercial.
• Softwares utilizados: Meetime e Pipedrive

Aug 2018 – Dec 2018 · 4 mos · Fortaleza e Região, Brasil

• Responsável por assessorar as empresas juniores da FEJECE e fazer com que elas se desenvolvessem durante os "programas de aceleração", conseguindo dessa forma bater suas metas anuais. Das duas empresas que acompanhei, as duas conseguiram atingir suas metas no final do ano.
• Responsável juntamente com o time de definir escopo, estratégia entre outras características de como seriam os programas e incentivos para desenvolver melhor as empresas juniores.

Jan 2018 – Sep 2018 · 8 mos · Fortaleza e Região, Brasil

• Responsável por estruturar o planejamento estratégico e guiar a estratégia da empresa
• Responsável pelo controle e realização das primeiras parcerias
• Durante essa gestão, a empresa consegui atingir seu primeiro alto crescimento

Aug 2017 – Jul 2018 · 11 mos · Fortaleza e Região, Brasil