Kunal Rai

Business Development Executive

Kuala Lumpur, Federal Territory, Malaysia8 yrs 8 mos experience

Key Highlights

  • Drove $3.3M in quarterly advertising revenue.
  • Expert in data-driven marketing strategies.
  • Proven track record in scaling digital performance.
Stackforce AI infers this person is a Marketing Strategist with expertise in MarTech and SaaS industries.

Contact

Skills

Core Skills

Digital StrategyPerformance MarketingDigital MarketingPerformance OptimizationSales StrategyBusiness DevelopmentB2b SalesProduct ManagementSales Management

Other Skills

Data AnalysisCampaign ManagementData-driven insightsCampaign restructuringOptimization techniquesSocial Marketing FulfillmentE-Commerce ConsultingAccount ManagementProject ManagementMarket ResearchProduct LaunchClient RelationsEvent ManagementGo-to-Market StrategyEnterprise Operations

About

As a Marketing Pro, I help businesses scale their digital performance through data-driven strategy, creative optimization, and full-funnel execution. I work closely with advertisers to improve ROAS, remove inefficiencies, and build growth plans that drive consistent results. I’m responsible for driving and influencing $3.3M+ in quarterly advertising revenue, guiding brands to structure campaigns and budgets in ways that maximize return and unlock scalable spending. With 9+ years of experience across sales, GTM strategy, and digital growth, I bring a strong mix of performance marketing and consultative selling. Previously, I led Sales & Business Development at DeliveRx, a AI healthcare platform that enables intelligent research, regulatory automation, and multilingual content creation. I also scaled AI-powered solutions at Aimerz.ai and built new digital categories at Collegedunia. What I focus on: • Driving higher ROAS & scalable ad spend • Strengthening creative and targeting strategy • Closing performance gaps with actionable insights • Helping brands adopt revenue-focused best practices Passionate about using marketing and AI to deliver measurable, predictable business impact.

Experience

8 yrs 8 mos
Total Experience
1 yr 3 mos
Average Tenure
11 mos
Current Experience

Topmate.io

Mentor & Advisor

Feb 2026Present · 3 mos · Federal Territory of Kuala Lumpur, Malaysia · Remote

  • Offering 1:1 mentorship on Ads strategy, performance optimization, and scalable growth.
Digital MarketingSocial Marketing FulfillmentE-Commerce ConsultingPerformance Optimization

Concentrix india & southeast asia

Marketing Pro

Jun 2025Present · 11 mos · Federal Territory of Kuala Lumpur, Malaysia · On-site

  • Consulting advertisers on Ads (Facebook, Instagram, WhatsApp) to design and execute full-funnel marketing strategies – from Awareness to Retargeting.
  • Helping businesses scale through performance-driven campaigns: Traffic, Sales, and Conversion.
  • 🔹Expertise
  • Hands-on with the entire Meta ecosystem – Conversion API, Meta Pixel, Dynamic Catalogs, and Click-to-WhatsApp campaigns.
  • Partnering with advertisers to enter new markets and build tailored growth strategies.
  • 🔹 Key Achievement (Q3 – July-Aug-Sept 2025)
  • Drove $3.3M in revenue across 230 advertiser accounts.
  • Delivered measurable results through advanced optimization, data-driven insights, and campaign restructuring.
Digital MarketingPerformance MarketingData AnalysisCampaign ManagementDigital Strategy

Deliverx

Global Sales Head (Contractual)

Feb 2025Apr 2025 · 2 mos · Remote

  • 1. Leading sales and business development for an AI-driven healthcare intelligence platform.
  • 2. Driving revenue growth through targeted outreach, cold calling, and email campaigns.
  • 3. Identifying and acquiring enterprise clients in the healthcare and life sciences sectors.
  • 4. Developing strategic sales plans to position DeliveRx as a leader in AI-powered research and regulatory automation.
  • 5. Collaborating with cross-functional teams to refine product offerings based on market feedback.
Sales StrategyBusiness DevelopmentAccount Management

Upgrad school of technology (previously aimerz)

National Head - B2B Sales (Contractual)

Jun 2024Nov 2024 · 5 mos · Gurugram, Haryana, India · Hybrid

  • 1. Spearhead the business expansion of our placement SaaS solution across geographies.
  • 2. Lead and mentor a high-performing team of B2B enterprise managers, driving them to achieve acquisition targets and maximize business opportunities.
  • 3. Identify and acquire new strategic accounts in the Higher Education and corporate sectors.
  • 4. Manage key strategic accounts to ensure long-term partnerships.
  • 5. Build strong relationships with clients, understand their needs, and customize our solutions accordingly.
  • 6. Represent Aimerz.ai at industry events, conferences, and client meetings to promote our offerings.
  • 7. Develop and implement effective sales strategies to meet revenue targets.
  • 8. Monitor market trends and competitor activities to maintain a competitive edge.
  • 9. Establish Key Result Area (KRA) metrics to measure the performance of the enterprise sales team.
  • 10. Regularly review and update KRAs to align with changing business objectives.
  • 11. Formulate and communicate policy guidelines to streamline sales processes and ensure compliance.
  • 12. Design and manage an incentive structure to motivate and reward high performance within the enterprise team.
  • 13. Ensure incentive programs are aligned with business goals and drive desired sales behaviors.
  • 14. Monitor the performance of the sales team against established KRAs and incentive targets.
  • 15. Provide feedback and implement improvement plans to enhance team performance.
  • 16. Create and maintain dashboards on Google Sheets to track daily and weekly metrics.Use dashboards to monitor progress towards quarterly and yearly targets.Analyze sales data to identify trends and opportunities for growth.Develop analytical reports and present insights to senior management for strategic decision-making.Utilize data-driven approaches to optimize sales processes and enhance team productivity.
B2B SalesAccount ManagementSales StrategyBusiness Development

Collegedunia

Entrepreneur in Residence

Aug 2021May 2024 · 2 yrs 9 mos · Gurugram, Haryana, India · On-site

  • Innovative and growth-focused Product Leader with expertise in GTM strategy, project management, and new product development. Proven track record in driving organizational success through the launch of new categories, including CD Online Lead & Branding based solutions for Educational Institutions and Internet industries, and CD Learn.
  • Key Competencies:
  • . Demonstrated strategic leadership with expertise in market research, A/B Testing, GTM strategy, project management, and new product launches.
  • 2. Conducted market research and utilized data analysis to identify and capitalize on new business opportunities, leading to the successful launch of innovative verticals - CD Online and CD Learn (Hire-Train-Deploy Model, Customized Training, and E-Learning Solutions) for Enterprises.
  • 3. Spearheaded enterprise sales for L&D solutions and an in-house Learning Management System, integrating custom HR modules tailored to enterprise needs.
  • 4. Delivered end-to-end LMS solutions for enterprises, addressing challenges in employee onboarding, training, performance tracking, and upskilling.
  • 5. Acquired clients for L&D solutions, including Cybermedia, Decathlon, Elematics, and many more showcasing the ability to drive partnerships with key industry players.
  • 6. Managed Key Accounts for Digital Sales, achieving a significant 100% growth in new business accounts compared to the previous year, along with a 40% improvement in monthly collections, resulting in a $24,000 monthly run rate for the CD Online Business.
  • 7. Omnichannel marketing expertise, including CPL optimization for Google Ads, Facebook, Instagram, Bing, and LinkedIn.
  • 8. Skilled in strategizing and executing marketing inventories such as top and deep-seated banners, webinars, emailers, and SMS campaigns to drive leads, clicks, and impressions.
  • 9. Experienced in implementing successful brand initiatives, including print media campaigns, social media campaigns, and brand videos.
Project ManagementMarket ResearchSales StrategyProduct Management

Upgrad

2 roles

City Head ( Manager- Business Development)

Oct 2019Oct 2020 · 1 yr

  • 1. Led the Delhi-NCR region sales team of 30 sales professionals and 2 BTL Marketing managers, driving enterprise sales for L&D solutions and the company’s customized Learning Management System (LMS),generating annual revenue of $1 million USD.
  • 2. Delivered tailored LMS systems to enterprises, integrating functionalities like onboarding, training, progress tracking, and reporting.
  • 3. Increased sales productivity, achieving a 100% boost in the number of meetings per salesperson through coaching, process optimization, and data-driven insights.
  • 4. Secured clients such as Oath (Yahoo subsidiary), Kaspersky, Royal Bank of Scotland, and HCL, contributing significantly to the organization’s enterprise portfolio.
  • 5. Mentored and coached team members through 1-on-1 sessions, enhancing their sales skills and ensuring consistent achievement of revenue targets.
  • 6. Established numerous partnerships with local and national Affiliates, driving substantial sales for the organization.
Business DevelopmentSales ManagementClient Relations

Senior Business Development

Jun 2018Oct 2019 · 1 yr 4 mos

  • 1. Managed the portfolio for the Data Vertical, which includes Data Science, Machine Learning/AI, and Big Data, along with Management Courses.
  • 2. Managed corporate accounts for professional certification programs and LMS solutions.
  • 3. Organized events at tech parks to promote and sell UpGrad's offerings via B2B2C mode, overseeing funnel tracking,
  • and ensuring revenue returns of over $125,000 annually.
  • 4. Possesses extensive expertise in Salesforce CRM to optimize sales processes and maximize profitability.
Sales ManagementClient RelationsEvent ManagementBusiness Development

Vedantu

Sr. Consultant (Team Lead)

Feb 2017Jun 2018 · 1 yr 4 mos · Bengaluru Area, India

  • 1. Planning and Managing: Organizing the day to ensure all opportunities are to be explored & achieved.
  • 2. Developing and maintaining successful business relationships with all prospects.
  • 3. Sales Effectiveness: Achieving assigned revenue targets and objectives in line with the Area of Business.
  • 4. Team Handling: Keep the team morale and spirit high and provide them with a healthy environment to work efficiently.
Sales ManagementClient Relations

Byju's (think & learn pvt. ltd.)

2 roles

Business Development Associate

Jun 2016Feb 2017 · 8 mos

  • 1. Spearheaded revenue management for Think & Learn, the largest E-Learning Company in India, and a global K-12 education leader.
  • 2. Led a team of four interns and employees, managing revenue upwards of INR 13 Lacs/month.
  • 3. Executed comprehensive on-the-job training programs covering lead generation, nurturing, closing, and CRM.
  • 4. Specialized in B2C segment campaigns, including initiating a Home Demo and Society Campaign, later adopted as the company's business model.
  • 5. Consistently exceeded individual revenue targets, earning multiple performance incentives.
  • Recognized as the Highest Revenue Generator individually and within the team.
  • 6. Expertise in utilizing the Lead squared CRM for effective lead management.
Sales ManagementClient Relations

Business Development Intern

Oct 2015May 2016 · 7 mos

  • 1. Contributed to B2C sales at Think & Learn, the largest E-Learning Company globally in the K-12 sector
  • Worked on end-to-end sales processes, including lead generation, engagement, pitching, and closing.
  • 2. Led a team of 4 interns, managing individual and team revenue responsibilities exceeding INR 10 Lacs/month.
  • 3. Implemented a streamlined process within the team, optimizing roles for schedulers, mentors, and closures to enhance pitch effectiveness and lead funnel.
  • 4. Provided training on lead generation, nurturing, and closing strategies.
  • 5. Consistently ranked among the Top 3 revenue generators, earning multiple performance incentives.
  • 6. Conducted data mining on sales data for sales optimization.
  • 7. Transitioned from an internship to a full-time position with the company.

Indiamart intermesh limited

Customer Service Representative

May 2015Aug 2015 · 3 mos · Amritsar Area, India

  • 1.To deal with the client requirements over the phone
  • and connect them with an adequate suppliers.
  • 2.Contacting prospective customers and discussing
  • their requirements.

Ambuja cements ltd.(a lafargeholcim group company)

Intern

Jun 2014Aug 2014 · 2 mos · India

Tata steel

Intern

Jul 2011Aug 2011 · 1 mo · Jamshedpur, Jharkhand, India

  • Project: Saving Energy in Centrifugal Pump
  • Suggested them the ways to save the energy in the centrifugal pump in 'Hot Strip Mill'.

Education

MICA | The School of Ideas

Post Graduate — Digital Marketing and Communication

Jan 2019Jan 2020

I. K. Gujral Punjab Technical University (IKGPTU)

Engineer’s Degree — Mechanical Engineering

Jan 2013Jan 2016

Sai Institute of Management, Manawala

Diploma — Diploma in Mechanical Engineering

Jan 2010Jan 2013

Kendriya Vidyalaya

High School — Primary and Higher Education

Jan 1998Jan 2010

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