Frederick Vallaeys

CEO

Los Altos, California, United States24 yrs 4 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Pioneer in PPC marketing with Google.
  • Co-founded award-winning PPC management software.
  • Authored influential books on digital marketing.
Stackforce AI infers this person is a MarTech expert with a focus on PPC and digital marketing strategies.

Contact

Skills

Core Skills

PpcMarketing StrategyPpc MarketingOnline Marketing

Other Skills

Google AdWordsBing AdsTechnology-driven solutionsGoogle Webmaster ToolsGoogle AppsGoogle DocsGoogle AnalyticsGoogle APIOnline AdvertisingSocial MarketingSEMSEOMarketingMobile MarketingAdvertising

About

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system. Fred and the Optmyzr team are at the forefront of evolution in PPC marketing through Optmyzr’s deep automation, driven by machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert’s Toolkit, empowering PPC pros to eliminate barriers in their search marketing programs and become much more strategic as effective marketers. Optmyzr continues to expand its capabilities across multiple platforms, including Google, Microsoft, Amazon, and Facebook - expanding to other areas related to search marketing and eCommerce. A sought-after industry thought leader, Fred is a fixture on the marketing conference circuit and blazed new trails with online industry learning through Optmyz’s bi-weekly PPC Town Hall web program. Journalists, writers, and podcasters routinely seek his industry insight and vision. His forthcoming second book entitled “Unlevel the Playing Field” (launching spring 2021) provides deep insight for marketers to beat the competition by mastering PPC automations, rather than being mastered BY automations. The book comes on the heels of his 2018 debut book “Digital Marketing in an AI World.” With operations on 4 continents, Optmyzr routinely earns industry accolades including multiple “Best PPC Management Suite” titles from the US Search Awards, UK Search Awards, and Canadian Search Awards. Outside of his life as a marketing/tech pioneer, Fred enjoys time with his family and honing his photography skills in his adopted hometown in Silicon Valley.

Experience

Search engine land

Contributor

May 2013Present · 12 yrs 10 mos

  • Write monthly OpEd pieces on the topic of pay-per-click marketing and Google AdWords.
PPC MarketingGoogle AdWords

Optmyzr

CEO

Jan 2013Present · 13 yrs 2 mos · Los Altos, California, United States

  • Cofounded a PPC management SaaS company where we build tools to help advertisers on Google AdWords and Bing Ads be more efficient and achieve better marketing results.
PPCGoogle AdWordsBing AdsMarketing Strategy

Top tier marketing

Founder and Chief Marketing Technologist

Jan 2013May 2014 · 1 yr 4 mos · Palo Alto, CA

  • Started an online marketing agency with a focus on Google, AdWords and technology-driven solutions.
Online MarketingGoogle AdWordsTechnology-driven solutions

Google inc.

2 roles

AdWords Evangelist

Promoted

Feb 2007Feb 2012 · 5 yrs

product specialist

Aug 2002Jan 2007 · 4 yrs 5 mos

Sapient inc.

Engineer

Jun 2000Feb 2002 · 1 yr 8 mos

Education

Stanford University

BS — Electrical Engineering

Sep 1996Jul 2000

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