Ulrich M. — CEO
I’m Ulrich – The German Engineer. My background is rooted in industrial electronics and electrical engineering. I started hands-on in industry as an industrial electronics technician, studied electrical engineering with a focus on measurement and control technology, and spent many years in development, project engineering, and technical sales. I come from engineering reality – not marketing theory. Over the past decades, I have worked across industrial automation, robotics, and motion control: PLC systems, control architectures, servo drives, frequency inverters, electric motors, motion systems, collaborative robots, delta robots, mobile robots (AMRs), and industrial electronics. I have developed hardware, designed and tested PCBs, built measurement systems, commissioned automation solutions, and supported real customers in manufacturing, intralogistics, and industrial production. This background allows me to understand technology as engineers design it, as integrators deploy it, and as customers actually use it under real-world constraints such as uptime, safety, maintainability, scalability, and ROI. WHERE TECHNOLOGY MEETS SALES & MARKETING Today, I work at the intersection of engineering, sales, and marketing. I help robotics, automation, and industrial technology companies translate complex products into clear positioning, market trust, and commercial traction. My focus is not hype, but credibility – especially in conservative industrial markets. I understand how European decision-makers think, how integrators evaluate solutions, and why many technically strong products fail commercially due to weak positioning or unrealistic messaging. CORE FOCUS Go-To-Market Strategy for robotics, automation, AMR, and industrial AI Market Entry & Scaling for Asian and international manufacturers entering Europe Technical Positioning aligned with European customer expectations Industrial Marketing & Visibility based on real engineering substance WHY CEOS & FOUNDERS COLLABORATE WITH ME I combine deep technical understanding, years of technical sales experience, and market visibility in a way few can. I don’t simplify technology to make it look better. I explain it so engineers, buyers, and executives can trust it. I work with robotics manufacturers, AMR providers, automation companies, and industrial software vendors through paid partnerships, content collaborations, and strategic Go-to-Market support. If your company builds serious industrial technology and wants to be understood – not just promoted – we should talk. u.moeller(AT)ulmo-consulting.de
Stackforce AI infers this person is a B2B expert in robotics and automation technology with strong sales and marketing capabilities.
Location: Kassel, Hessen, Germany
Experience: 24 yrs 9 mos
Skills
- Marketing
- Automation
- Sales
- Robotics
- Engineering
Career Highlights
- Expert in robotics and automation marketing strategies.
- Proven track record in expanding market presence.
- Deep technical understanding combined with sales expertise.
Work Experience
The German Engineer - Technology meets Marketing
Founder and CEO (1 yr 4 mos)
ELITE ROBOTS
Head of Marketing EMEA (1 yr 5 mos)
Noyes Technologies GmbH
Global Sales Manager (5 mos)
Kassow Robots
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Omron Industrial Automation Europe
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WERMA Signaltechnik GmbH + Co.KG
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Schindler Group
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Sales Engineer (3 yrs 2 mos)
IKS-GmbH
Entwicklung (8 yrs)
Education
Diplom Ingenieur FH at University of Kassel
Industrieelektroniker at AEG Kassel