Erica Dannen

Design Manager

Seattle, Washington, United States24 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years in marketing operations and analytics.
Led significant cost-saving initiatives at Microsoft.
Expert in customer experience transformation.

Stackforce AI infers this person is a MarTech professional with a strong focus on marketing operations and analytics.

Contact

Skills

Core Skills

Marketing OperationsCustomer ExperienceMarketing AnalyticsSales EnablementBudget ManagementOperational Excellence

Other Skills

StrategyWorkload PrioritizationDigital MarketingClarityStrategic InitiativesCoordinating MeetingsAgile MethodologiesMicrosoft OfficeExecutive PresentationsCoaching & MentoringMarketing LeadershipB2B MarketingCommunicationOnline AdvertisingMarketing Automation

About

With over 10 years of experience in marketing operations, analytics, and sales enablement, I am passionate about driving business growth and customer satisfaction through data-driven insights and innovative solutions. As the Director of Marketing Operations at Microsoft Advertising, I lead a high-performing team that supports the global marketing strategy and execution across multiple channels and platforms. I bring diverse perspectives and experiences to the team as a certified digital marketer and a customer experience advocate. In my current role, I have spearheaded several strategic initiatives that have improved the team's productivity, efficiency, and quality. I have led the consolidation of marketing operations suppliers and contracts, delivering significant cost savings and performance improvements. I have also developed a customer experience transformation business case that secured technology investment in a Customer Data Platform (CDP). Additionally, I have transformed the global analytics team operations by leading a vendor transition to a blended onshore/offshore model, enhancing the acquisition attribution model accuracy, and developing a cloud-based analytics platform. I have leveraged my skills in digital marketing, agile project management, and product management to deliver these results.

Experience

Microsoft

7 roles

Director Marketing Operations - Microsoft Advertising

Promoted

Oct 2019 – Present · 6 yrs 5 mos

Lead team of 6 FTEs, 70+ contractors and 8-figure budget responsible for marketing automation, website publishing, SEO, sales enablement, analytics & campaign planning.
Improved team’s productivity by 15% through automation, agile process improvements, and resource consolidation. Increased employee process satisfaction by 13 points.
Spearheaded 8-figure marketing operations RFP. Consolidated 6 suppliers and 10 contracts, delivering 59% efficiency gains & 100% green scorecard in the first 6 months.
Developed customer experience transformation business case that secured technology investment in a Customer Data Platform (CDP).

Customer ExperienceOperational ExcellenceMarketing AnalyticsStrategyWorkload PrioritizationDigital Marketing+17

Sr. Marketing Analytics Manager

Apr 2018 – Oct 2019 · 1 yr 6 mos

Transformed global analytics team operations by leading vendor transition from 100% onshore to a blended onshore/offshore model. Saved 13% in operating costs and increased resources by 36%.
Enhanced acquisition attribution model accuracy by 46% by leading model redevelopment and implementation.
Led the development of a cloud-based analytics platform. Delivered improved reporting quality and reliability by reducing dashboard and report inventory by 50% and centralizing access to 37+ upstream data sources.

Customer ExperienceOperational ExcellenceMarketing AnalyticsWorkload PrioritizationClarityMarketing Operations+8

Senior Marketing Manager - Global Sales Enablement

Promoted

Nov 2015 – Apr 2018 · 2 yrs 5 mos

Created and executed Bing Ads Marketing’s global sales enablement strategy, establishing a global to local program model and standardizing measurement methodologies across core programs.
Led a cross-functional team to redesign the sales enablement content platform. Increased seller satisfaction by 27%, sales team reach by 10%, and content engagement by 92%. Surpassed seller content engagement targets by 5%.

Customer ExperienceOperational ExcellenceWorkload PrioritizationCoordinating MeetingsMicrosoft OfficeB2B Marketing+3

Business Manager

Promoted

Jan 2014 – Nov 2015 · 1 yr 10 mos

Managed budget, rhythm of business, and planning for a global marketing team
Redefined budget management process to improve accountability and forecasting accuracy. Successfully managed budget to less than 1% variance to budget (VTB).

Operational ExcellenceWorkload PrioritizationCoordinating MeetingsMicrosoft OfficeStrategic PlanningB2B Marketing+5

Global Lifecycle Planner

Feb 2012 – Jan 2014 · 1 yr 11 mos

• Redesigned marketing & sales lifecycle planning process, moving from a siloed exercise to a cross functional approach. Resulted in aligned plans & investment decisions across the business.

Microsoft OfficeB2B MarketingCommunication

Operations Program Manager

Jul 2008 – Feb 2012 · 3 yrs 7 mos

• Managed search advertiser segmentation planning and quarterly client migrations across the North America SMB and Premium sales segments.

Microsoft OfficeB2B MarketingCommunication

Media Specialist

Feb 2007 – Jul 2008 · 1 yr 5 mos

• Search advertising account manager. Assisted advertisers with onboarding their SEM campaigns to adCenter. Consistently exceed customer satisfaction ratings by +30%.

Microsoft OfficeB2B Marketing