Payal Ahuja — Co-Founder
I’m Payal — Founder of Seraphic Media In 2019, I returned to Bombay after spending a year in France working in the ‘Luxury Fashion’ industry. In two weeks, I landed a job with one of the country's top fashion designers. The job I got at the fashion firm helping customers buy from the brand wasn’t quite what I had in mind, but having a job gave me the idea about what is broken in the industry in our country. As it turned out, my experience outlasted the job. It came with me from fashion to the beauty industry and beyond. Digital marketing made sense to me, so I started working with clients helping them explore the wild west of digital branding in the luxury market. Along the way, I saw customers spending their hard-earned money on sub-par goods. And while technically my job was still selling the brand, sharing and hearing those customer stories quickly became my favorite part. Customer satisfaction was what made a brand successful. More than that, it was seeing the happy faces of customers that made me want to get up in the morning. I loved my work, but not how a big part of the industry operated. For brands, they didn't exactly know what the customers wanted and how to price their products correctly. They also had no idea of how digital growth happens in this market. On the customers' side, they didn't know what brands to pick. It is where I come in. Sometimes, I spend time listening to customers. Other times I help brands reach those customers. Sometimes I use my experience of working in Europe to bring new ideas to help clients in India do better. I first did strategy for the fashion/beauty/luxury industry back in college. I then did it for a brand in France. I then did it for many major brands in India. After this, I started on my own. I operate in these three industry verticals only because I've spent a significant part of my life working in the industry and understanding the particular challenges it faces every day. I am fascinated by how a brand's story and digital existence affect its business — especially startups.
Stackforce AI infers this person is a Digital Marketing and Brand Strategy expert in the Luxury and Fashion industries.
Location: Mumbai, Maharashtra, India
Experience: 1 yr
Skills
- Digital Marketing
- Brand Strategy
- Brand Management
- Brand Marketing
- Retail
- Customer Service
- Product Strategy
- Marketing Strategy
- Social Media Marketing
Career Highlights
- Founder of Seraphic Media specializing in luxury branding.
- Extensive experience in digital marketing across fashion and beauty industries.
- Strong focus on customer satisfaction and brand storytelling.
Work Experience
Seraphic Media | Digital Marketing
Founder (4 yrs 5 mos)
The Q Experiences
Head of Communications (9 mos)
The Face Shop India Official
Marketing Manager (3 mos)
RITU KUMAR
Retail Specialist (3 mos)
Stéphane Rolland
Marketing and Product Development (3 mos)
Rahul Mishra
Marketing and branding (1 mo)
Bottega Veneta
Student Consultant Branding and Marketing (2 mos)
FoxyMoron
Digital Marketing Consultant (2 mos)
Education
MA Fashion Luxury Brand Management ( PARIS CAMPUS ) at Istituto Marangoni
Bachelor Management Studies at University of Mumbai
Under Graduation at Modern School Kota
