Feb 2025 – Present · 1 yr 1 mo · Belgium

• (Sold our branding agency Valued to Unikoo in 2025)
• Advisory & operational support for startups, scale-ups and SME's
• We empower entrepreneurs, intrapreneurs and impact-driven professionals to focus on what really matters. By providing your organization with a wide range of support and advisory services, via one point of contact, we aim to become your partner in growth. We've got your back.

Dec 2022 – Present · 3 yrs 3 mos · Ghent, Flemish Region, Belgium · On-site

• Simplifying software security‍ for busy developers — Aikido Security shows you the security flaws that are actually important, and helps you to fix them as soon as possible so you can get back to coding.

Dec 2021 – Oct 2025 · 3 yrs 10 mos · Ghent, Flemish Region, Belgium

• Don’t settle for just good looks — Get a brand that converts.
• We design conversion-driven brands and websites for fast-growing B2B companies.
• Transform your website into your best salesperson
• Stand out from the crowd with a strong brand
• Convert more leads with crystal-clear website copy
• Not to toot our own horn but... 
It’s not bragging if you can back it up:
• 252% increase in organic traffic
• 43% increase in inbound SQLs
• 408% increase in conversions
• 197% increase in qualified leads
• 60% increase in contact forms
• 85% increase in ad conversions
• 38% lowercost per click
• 55% more organic leads
• We really want your logo in our trophy case
• Let’s see how we can boost your business, just like we did for our clients.

Jul 2021 – Present · 4 yrs 8 mos

• I quit my active management role at WinWinner in July 2021 but stayed on as investor and advisor.

Jan 2019 – Jul 2021 · 2 yrs 6 mos

• In 2015 I built the first ever WinWinner website as a freelancer. 4 years later I joined the founding team as an investor to scale up the product nationally.
• As Head of Management & Team I was responsible for defining the strategy and leading the team to scale WinWinner in the Belgian market.
• My responsibilities
• ✔️ Define and execute the go-to-market strategy
• ✔️ Successfully launch new products
• ✔️ Collaborate with agile developers to build new digital platform
• ✔️ Research positioning and user experience
• ✔️ Evangelise growth & innovation in the team

Jan 2015 – Jan 2019 · 4 yrs

Jun 2021 – Oct 2025 · 4 yrs 4 mos · Ghent, Flemish Region, Belgium

Jan 2019 – Jul 2021 · 2 yrs 6 mos · Gent Area, Belgium

• To grow, you need money, easy. To grow the right way you need advice from the right partners, not that easy. We're your strategic partner in business growth. Together we bring your company to the next step by finding serious funding.
• My responsibilities:
• ✔️ Strategise the business model, pricing and value proposition
• ✔️ Create the go-to-market strategy
• ✔️ Build the website design and content

Mar 2018 – Dec 2018 · 9 mos · Ghent

• MAD Kings is a Growth Marketing & Growth Hacking Agency based in Brussels & Ghent. We are passionate about helping businesses grow exponentially by combining our knowledge of marketing with new technologies. Our expertise goes from marketing automation, conversion rate optimisation, online advertising, mobile marketing to chatbots.
• My responsibilities:
• ✔️ Come up with strategies based on the Mad Kings framework
• ✔️ Implement growth roadmaps with their clients
• ✔️ Business development in Flanders region

Jan 2018 – Dec 2018 · 11 mos

• The Birdhouse is an accelerator programme for ambitious entrepreneurs. During an intensive and exclusive programme of 6 months, 15 start-ups get weekly coaching sessions with experienced mentors and partners. The Birdhouse has locations in Gent & Antwerp.
• My responsibilities were:
• ✔️ Giving workshops on (growth) marketing topics
• ✔️ Growth marketing consultancy and 1-on-1 coaching for startups and scale-ups, where I focus on being a sparring partner and provide efficient marketing tactics, insights & strategies to help grow their business.

May 2016 – Dec 2017 · 1 yr 7 mos

• The Birdhouse is a Belgian accelerator program for ambitious entrepreneurs. A highly intensive program of 6 months for 15 startups, with weekly coaching sessions by 30 experienced mentors, expertise of firm partners, at 0% equity stake. The Birdhouse has locations in Ghent and Antwerp
• My responsibilities were:
• ✔️Coming up with and implementing a growth marketing strategy
• ✔️Creating awareness around the brand in Belgium
• ✔️Acquiring leads for the accelerator program and events
• ✔️Advising the start-ups by giving workshops on growth marketing
• ✔️Building international connections with startup organizations (Lisbon, Berlin, Bangkok...)
• ✔️Creating new business models in the startup ecosystem

Jan 2016 – Dec 2018 · 2 yrs 11 mos · Gent en omgeving, België

• LawyerOnline is a web design agency focused on legal professionals in Belgium, in collaboration with KnopsPublishing.
• Some of LawyerOnline's clients include: KnopsPublishing (knopspublishing.com), Balie Antwerpen (balieantwerpen.be), Minister Koen Geens, Poelaert Stichting (poelaert.brussels), Willems & Cassimon (willems-adv.be), Lamon Law (lamonlaw.be), Koninckx-Broeckmans (koninckx-broekmans-law.be)...
• My responsibilities
• ✔️ Creating the content platforms 'Jubel.be' and 'Advocatennet.be'
• ✔️ Designing and maintaining client websites
• ✔️ Coming up with and implementing a growth marketing strategy
• ✔️ Helping with business development
• ✔️ Coaching in-house marketeers

May 2015 – Jul 2015 · 2 mos · Berlijn en omgeving, Duitsland

• Patience.io the Berlin-based online educational technology provider with the mission of enabling virtually anybody to teach online courses.
• For Patience, I helped teachers all over the world market their online courses with social media, email marketing, webdesign, lead generation...
• Some of the clients I advised: Bonsai Empire, Be Your Purpose, Intrapreneurs Global Network...

Mar 2015 – May 2015 · 2 mos · Ghent

• Forcit is a web agency that focuses on durability within web development and strategies.

Oct 2014 – May 2015 · 7 mos · Gent en omgeving, België

• Aerey is a non-profit organization that helps young entrepreneurs in Ghent by organizing events and providing coworking space.

Aug 2014 – Oct 2025 · 11 yrs 2 mos · Gent Area, Belgium

• Go To Market Experts
• Hi! We're Helena & Kasper.
• We help ambitious companies bring innovative products and services to the market faster by using agile marketing processes & digital creativity.
• Some of the companies we've helped through coaching and/or implementation:
• Teamleader, ING, VRT Sandbox, Rockstart, Officient, VOKA, The Birdhouse, WinWinner, SQUID, Unizo, Creative Shelter, Patience.io, Knops Publishing, Jubel, Advocatennet, Home24 and lots of fast growing start-ups.

Jul 2014 – Sep 2014 · 2 mos · Gent en omgeving, België

• CRM, invoicing and project planning in a single tool.
• My functions included:
• ✔️ Go To Market execution
• ✔️ Business development in Belgium
• ✔️ Social media management
• ✔️ Copywriting and content creation

Jan 2014 – Jan 2015 · 1 yr · Gent en omgeving, België

• WomboCombo helps B2B-companies with their online communication and lead generation.
• WomboCombo started out as a student-entrepreneur (ad)venture between two friends, and was happily terminated after working on a couple of interesting projects.
• Some of WomboCombo's clients: VOKA Kamer Van Koophandel Vlaanderen, Xerius, Teamleader, Bizview...
• My responsibilities:
• ✔️ Business development and sales
• ✔️ Creating responsive websites
• ✔️ Creating and implementing social media strategies