Oct 2023 – Mar 2025 · 1 yr 5 mos

• I take a customer-centric approach to translate priority marketing needs, business strategies & product solutions, into easily digestible messaging strategies. I employ collaborative tactics to guide the development of product messaging for acquisition and current customer marketing for DIRECTV and DIRECTV STREAM.
• Collaborate with business strategy owners, Go-to-Market, Product, and Legal to develop messaging strategies and positioning to support product launches, promotions, and competitive campaigns.
• Work with multiple internal teams, copywriters, and outside agencies to lead the development of messaging and communications that are accessible, relevant, and drive business results.
• Partner closely with the Brand Management team to foster consistent use of DIRECTV's brand voice principles to ensure on-brand expression and execution of messaging deliverables.

Nov 2022 – Oct 2023 · 11 mos

• As CLM/CRM Marketing Support Manager for Onboarding & Base Management, oversee substantial email onboarding customers with more than 10MM+ subscribers by leading both creative and technical operations with remarkable efficiency through CDP Migration. Manage strategic creative process, data migrations and deployments with the goal of supporting all business units to achieve target KPI’s.
• Devise and implement highly successful marketing campaigns across diverse channels, while collaborating seamlessly with cross-functional business units controlling for quality and accuracy of multiple campaigns simultaneously.
• Administer redesign, quality assurance, migration and deployment of onboarding email projects for Satellite, DTVi, and BYOD for SaaS migration initiatives.
• Align with Agencies, Salesforce Marketing Cloud, and multiple internal and external stakeholders to develop a RACI model path to success to streamline and optimize performance and execution.

May 2023 – Aug 2023 · 3 mos · Miami, Florida, United States

• Orchestrated array of SaaS, digital marketing, and branding endeavors, leading strategic direction for dynamic fintech startups.
• Accomplished 1016% surge in audience engagement through marketing technology landscape and cutting-edge digital marketing technologies such as personalization, data platforms, analytics, orchestration, digital strategy, digital transformation, and marketing automation.

Nov 2022 – May 2023 · 6 mos · Miami, Florida, United States

• nxtCRE is an 'Open-Bank' CRE fintech platform that partners with CRE financial institutions for exclusive access to immediate investment needs of their CRE investors. We have access to tens of thousands of highly motivated Must Buy Investors (MBI).

May 2022 – Apr 2023 · 11 mos

Nov 2021 – Dec 2022 · 1 yr 1 mo · Ridgeland, MS, United States

• Corporate Training and Instructional Design.

Jun 2014 – Sep 2023 · 9 yrs 3 mos · Jackson, Mississippi Area · Remote

• Principal Marketing Consultant
• Direct marketing lifecycle development from strategic planning assessment to development and launch using broad knowledge of data-driven campaigns, project management, and quality assurance. Deliver unparalleled marketing expertise to esteemed global entities of Banks, Manufacturers, Legal Services, FinTech Platforms, Merchants, HealthCare Pharma, and Start-Ups alike.
• Devised and implemented highly successful marketing campaigns across diverse channels, while collaborating seamlessly with cross-functional business units.
• Steered all Social Media Marketing and Brand Influencing endeavors on the LinkedIn platform.
• Provided valuable insights and formulated actionable recommendations, drawing from comprehensive analysis of customer journeys and touchpoints.
• Engaged in effective communication and collaboration with internal and external stakeholders, including C-Level Executives, to comprehend strategic objectives, convey journey optimization outcomes, and delegate actionable next steps.
• Enhanced revenue growth and elevated customer engagement by designing and executing lead generation strategies across diverse channels, encompassing email marketing, social media, SEO, content marketing, and paid advertising.
• Increased 30% surge in website traffic and boosted 125% in social media engagement by performing market research, analyzing consumer behavior, determining new target audiences, and refining messaging.

May 2011 – Jun 2014 · 3 yrs 1 mo · Palm Springs, CA

• Corporate Sales & Marketing. Manage pricing, sales and marketing for corporate markets and supports these activities to all markets as needed along with specific support to new initiatives in social media and marketing, manages rep relationships for 60% of the United States and marketing and sales within said territories.
• ATTENDEE/EXHIBITOR/PRESENTER:
• ASLA Annual Meeting and EXPO, San Diego 2011
• ASLA Annual Meeting and EXPO, Phoenix 2012
• ASLA Central States Conference, KC, MO 2012
• TNASLA Annual Conference, Franklin, TN, 2012
• Twin States ASLA Orange Beach, AL, 2013
• Central States Conference ASLA, St Louis MO, 2013
• Twin States ASLA AL/MS 2015

Jul 2007 – Dec 2010 · 3 yrs 5 mos · Irvine, Ca

• Managed territory to include 75% of the U.S. Grossed $120mm sales first 6 months.
• Experienced management professional with 10 years in project management, marketing, and leadership positions. Successful in building relationships with key personnel, industry professionals, and progressive companies. Well-versed in marketing strategies and brand recognition. Exceptional trainer and mentor with skills to motivate individual performance while building a strong team atmosphere to generate character and integrity.

Mar 2004 – Jun 2007 · 3 yrs 3 mos · Orange County, California Area

• Achieved average funding of $1.5 million per month and over 80% funding ratio (a company record). Provided expert fiscal services to residential and commercial clients. Ensured compliance to federal and bank regulations. Ensured the integrity of transactional and contractual processing. Analyzed, structured, underwrote, priced and negotiated credit requests based on risk. Expertly managed all aspects of loan process including financial stipulations and client and lender relations.
• Facilitating loan process from origination to close. Earned award for production achievement in 2005.

Jun 2000 – Jul 2002 · 2 yrs 1 mo