Jan 2024 – Present · 2 yrs 3 mos · Australia

• Improved revenue performance by strengthening deal qualification, sales leadership capability, and commercial discipline across the organisation.
• Three initiatives piloted locally were subsequently expanded globally.
• 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗗𝗲𝗮𝗹 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝘂𝗿𝘀𝘂𝗶𝘁 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲
• Introduced structured deal qualification and pursuit frameworks enabling earlier identification of risk, stronger opportunity strategy, and more disciplined pipeline management.
• → Win rates improved from 33% to 66%.
• 𝗛𝘂𝗺𝗮𝗻 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗳𝗼𝗿 𝗮𝗻 𝗔𝗜-𝗲𝗻𝗮𝗯𝗹𝗲𝗱 𝘀𝗮𝗹𝗲𝘀 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁
• Designed capability programs focused on value creation, and leading strategic business conversations that AI cannot replace.
• → Program NPS: 94.
• 𝗦𝗮𝗹𝗲𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆
• Delivered coaching and enablement programs for sales leaders and frontline managers to strengthen leadership’s effectiveness, coaching and team performance.
• → 100% of leaders committed to applying the practices in live opportunities.

Jul 2022 – Jan 2024 · 1 yr 6 mos · Australia

• Led enterprise capability and culture transformation across nine countries, strengthening leadership effectiveness and commercial execution to increase client and revenue impact.
• The work influenced $1.2B in active pipeline while shifting leadership practices from activity tracking to outcome-driven coaching and performance management.
• 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗦𝗮𝗹𝗲𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆
• Repositioned coaching as a core leadership capability, embedding structured coaching practices across sales leadership teams.
• → 900% increase in coaching adoption.
• 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗰𝘂𝗹𝘁𝘂𝗿𝗲
• Designed and launched a leadership development program to strengthen culture, engagement, and leadership effectiveness across the region.
• → 76% of leaders rated the experience as life-changing or exceptional.
• 𝗛𝘂𝗺𝗮𝗻 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝘀 𝗮 𝗴𝗿𝗼𝘄𝘁𝗵 𝗹𝗲𝘃𝗲𝗿
• Strengthened sales and influence capability by developing the judgment, communication, and client engagement skills that drive commercial outcomes.
• → Net Promoter Scores consistently above 80.

Mar 2021 – May 2022 · 1 yr 2 mos

• Led capability transformation and revenue enablement initiatives supporting client-facing teams across global markets, strengthening sales execution, leadership capability, and commercial performance.
• Partnered with leaders to translate strategy into practical capability development, operating rhythms, and performance disciplines that improved client engagement and revenue outcomes.
• 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗦𝗮𝗹𝗲𝘀 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲
• Introduced structured deal coaching and opportunity discipline improving sales execution and win rates.
• → Win rates increased from 31% to 72%
• 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆
• Designed leadership development initiatives strengthening coaching, performance management, and team engagement.
• → 79% of participants rated the experience life-changing or exceptional
• 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲
• Developed and piloted new enablement approaches later adopted globally across IBM, improving consistency in capability development and execution discipline.
• 𝗖𝗹𝗶𝗲𝗻𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗺𝗽𝗮𝗰𝘁
• Strengthened client conversations and technology expertise across EMEA during the COVID-19 market shift.
• → Contributed to $10M in revenue generation

Jul 2019 – May 2021 · 1 yr 10 mos

• Strengthened organisational capability and engagement through innovative capability initiatives enabling teams to deliver a market-leading client experience with cloud solutions.
• Partnered with leaders to support capability development, technology adoption, and organisational change as the business expanded its Hybrid Cloud portfolio.
• 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗧𝗼𝗽 𝘁𝗮𝗹𝗲𝗻𝘁 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆
• Designed and delivered a Top Talent development initiative providing high-impact learning experiences that strengthened capability development and supported improved employee retention.
• 𝗛𝘆𝗯𝗿𝗶𝗱 𝗰𝗹𝗼𝘂𝗱 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆
• Led enablement supporting the rollout of IBM’s Hybrid Cloud strategy, accelerating adoption across client-facing teams and contributing to double-digit business growth.
• 𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝘂𝗹𝘁𝘂𝗿𝗲
• Led organisational and cultural change initiatives supporting the development of a more inclusive and high-performing workplace.

Oct 2018 – Jul 2019 · 9 mos

• Delivered organisational change and culture transformation initiatives helping clients redesign customer experiences, operating models, and culture through digital transformation.
• Partnered with leadership teams across aviation, healthcare, and retail sectors to strengthen organisational capability and support large-scale change.
• 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻
• Advised organisations undergoing digital change to strengthen capability, workforce readiness, and culture during major transformation initiatives.
• 𝗖𝗹𝗶𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽
• Worked with senior stakeholders across a leading Middle East airline, a public sector healthcare organisation, and a regional retail conglomerate to support large-scale change and capability development.
• 𝗦𝗼𝗰𝗶𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁
• Founded and led a mentoring, education, and support initiative encouraging gender and socioeconomic diversity in STEM across Africa, which evolved into the NGO Ekare Africa.

Jul 2015 – Oct 2018 · 3 yrs 3 mos

• Led sales capability and engagement initiatives across African markets, partnering with cross-regional and functional leaders to strengthen team readiness, performance, and client impact.
• Focused on building capability, alignment, and engagement across diverse teams to support business growth and stronger client outcomes.
• 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗦𝗮𝗹𝗲𝘀 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆
• Provided leadership for sales capability development across African markets, strengthening team readiness and execution across diverse regional teams.
• 𝗧𝗲𝗮𝗺 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
• Designed initiatives that improved engagement, alignment, and collaboration across cross-regional teams supporting client-facing roles.
• 𝗦𝗧𝗘𝗠 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻
• Established partnerships with IBM’s Digital Nation Africa initiative to support STEM capability development through digital credentials and skills programs across the region.

Sep 2013 – Aug 2015 · 1 yr 11 mos

• Led a culturally diverse team across Africa and the Middle East to strengthen the IBM brand and go-to-market presence, enabling teams to deliver consistent client experiences and support new business growth across the region.
• Partnered with regional leadership to align brand strategy, market engagement, and employee advocacy with IBM’s global commercial strategy.
• 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗚𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
• Led brand and market engagement initiatives across Africa and the Middle East, strengthening IBM’s market positioning and relevance across diverse regional markets.
• 𝗔𝗳𝗿𝗶𝗰𝗮 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆
• Led the launch of IBM’s Africa brand strategy and the region’s first integrated advertising campaign, “Made with IBM.”
• 𝗠𝗮𝗿𝗸𝗲𝘁 𝗶𝗺𝗽𝗮𝗰𝘁
• The campaign repositioned IBM across African markets, driving brand awareness, strengthening client engagement, and building advocacy aligned with IBM’s global corporate character.
• Campaign: https://vimeo.com/62205426

Jul 2011 – Oct 2013 · 2 yrs 3 mos

• Led strategic marketing and go-to-market initiatives across emerging markets, supporting commercial growth and strengthening IBM’s market presence.
• Partnered with regional leaders to position IBM’s value proposition, highlight client success, and build market awareness in new growth markets.
• 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗚𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻
• Delivered integrated marketing and communications initiatives supporting market entry and expansion across new growth markets.
• 𝗠𝗮𝗿𝗸𝗲𝘁 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻
• Planned and executed international office launches, strengthening IBM’s presence and visibility in emerging markets.
• 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗰𝗹𝗶𝗲𝗻𝘁 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴
• Developed campaigns and communications highlighting client success and differentiating IBM’s value proposition in competitive markets.

Aug 2010 – Jul 2011 · 11 mos

• Following my participation in IBM’s Corporate Service Corps leadership program, I was invited to continue advising a Nigerian public sector organisation on change management, organisational development, culture and program delivery.
• This evolved into a 12-month engagement supporting the implementation of major government initiatives designed to assist vulnerable families across Cross River State.
• 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗣𝘂𝗯𝗹𝗶𝗰 𝘀𝗲𝗰𝘁𝗼𝗿 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗶𝗺𝗽𝗮𝗰𝘁
• Advised on the transformation, communications, engagement strategy supporting the rollout of two Nigerian Government programs targeting vulnerable families.
• → Increased program participation by 320%, exceeding project objectives.
• 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
• Mapped and coordinated a complex network of government ministries, agencies, sponsors, and community stakeholders to align communications, reporting, and program delivery.
• 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁
• Developed curriculum, delivered training, and coached individuals and teams to strengthen capability, support program effectiveness, and enable sustainable outcomes.
• 𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁
• Supported change management and collaboration across State Ministry departments, strengthening coordination and delivery of social safety net initiatives.

Jan 2008 – Aug 2010 · 2 yrs 7 mos

• Led strategic marketing and communications initiatives supporting business growth and pipeline development for the sales organisation.
• Focused on aligning marketing strategy with commercial priorities to build market awareness, generate qualified demand, and support sustained revenue growth.
• → Achieved business targets in 10 of 12 consecutive quarters.
• 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
• Leveraged data and market insights to shape marketing strategy, identify opportunities, and guide campaign execution.
• 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆
• Segmented target audiences to ensure campaigns were tailored to priority client groups and aligned with business growth objectives.
• 𝗗𝗲𝗺𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻
• Delivered integrated marketing campaigns across traditional, digital, and hybrid channels to increase brand awareness, generate qualified leads, and strengthen the sales pipeline.

Jan 2006 – Jan 2008 · 2 yrs

• Led awareness and demand generation initiatives supporting business growth for my business unit, consistently exceeding defined performance objectives.
• Focused on strengthening marketing effectiveness, aligning campaigns with sales priorities, and improving market understanding to support pipeline development and revenue growth.
• 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲
• Reviewed and refined program strategy and priorities to improve marketing effectiveness and campaign outcomes.
• 𝗦𝗮𝗹𝗲𝘀 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁
• Designed and delivered innovative initiatives strengthening collaboration between marketing and sales teams and improving pipeline generation.
• 𝗠𝗮𝗿𝗸𝗲𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁
• Commissioned and managed market research to understand brand perception, identify market barriers, and prioritise key segments and geographic opportunities.
• 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
• Participated in the Cape York Partnership Leadership Program, supporting community initiatives while living in an Indigenous community in Far North Queensland and contributing to greater cultural awareness and inclusion.
• 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻
• IBM Worldwide Best Practice Award – Q3 2008
• Cape York Partnership Leadership Program Representative – Q3 2009
• Program Award – High Performing Campaign Q2 2008
• Australian Marketing Institute Awards National Finalist – 2008
• IBM Innovation Award Winner – Q4 2007

Feb 2005 – Jan 2006 · 11 mos

• Supported the growth and success of IBM’s partner ecosystem by strengthening strategic business partner relationships and enabling effective partner engagement.
• Acted as a key point of contact for IBM Business Partner programs, helping partners navigate resources, campaigns, and market opportunities.
• 𝗞𝗲𝘆 𝗜𝗺𝗽𝗮𝗰𝘁
• 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺
• Built strong relationships across the partner network, supporting partner success and strengthening collaboration with IBM teams.
• 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
• Collaborated with media and agency partners to deliver integrated marketing initiatives supporting partner campaigns and client engagement.
• 𝗖𝗹𝗶𝗲𝗻𝘁 𝗮𝗱𝘃𝗼𝗰𝗮𝗰𝘆
• Supported the Customer Reference Program, helping create and promote client success stories and testimonials.
• 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻
• Contributed to rollout of the ANZ Business Partner Certification Program
• Elected IBM Associate Network Representative
• IBM “Above & Beyond” Award – Q4 2005