May 2014 – Oct 2015 · 1 yr 5 mos · Minneapolis, MN

• Great Bay Software sells network security software to help IT professionals at enterprise-level companies identify every endpoint on the network, monitor behavior in real-time and enforce access controls.
• Responsibilities:
• Built marketing function from ground up – developing content marketing, demand generation and account development capabilities
• Identified team position needs, developed job score cards and assessed candidates against score card requirements to make hiring decisions
• Developed training that reduced new hire ramp time from six months to four weeks to set first sales appointment with a sales qualified lead in the account development/market development role
• Defined go-to-market messaging to position network security solutions by conducting market interviews with prospects and clients to identify IT buyer challenges and priorities
• Selected, implemented and integrated a comprehensive marketing technology stack that included marketing automation, video performance analytics and document performance analytics
• Launched company re-brand that included creating a new logo, corporate colors and visual identity
• Built and launched completely new website to increase web traffic by 5X in under 18 months
• Defined market scope for three verticals and built out contact databases to encompass 80 percent of total U.S. market for each
• Developed lead generation programs to deliver an average of 250+ marketing qualified leads per month

Aug 2010 – May 2014 · 3 yrs 9 mos · River Falls, WI

• Sajan is a fast-growing global language services and technology company that offers translation services and an industry-leading SaaS translation management system software.
• Responsibilities:
• Served as executive leader of the marketing department – responsible for overall global strategy, program development and budget management
• Built marketing function from ground up and hired and developed high performing team focused on marketing communications and lead generation initiatives to support aggressive revenue growth goals - as a result, organization added multiple enterprise-level clients and achieved double digit growth year-over-year
• Created lead generation program that resulted in sales pipeline growth of over 50 percent through aggressively targeting more higher spend opportunities; program produced $3.5M in brand new revenue in under two years and added over 175 new clients with ongoing translation needs
• Implemented comprehensive search engine optimization program – resulting in a 100 percent increase in traffic over 12 months
• Conducted due diligence on acquisition target and created communications strategy to announce merger
• Oversaw launch of social media strategy that includes multiple platforms and a corporate blog that reached 10,000 visitors within first few months; grew own professional Twitter following by 1,000 people per month - exceeding 10,000+ followers
• Developed lead scoring model to measure prospect responsiveness and prioritize leads for sales team follow-up
• Integrated marketing automation technology solution with sales CRM and trained sales team on how to use system to maximize marketing program effectiveness - contributing to 30 percent growth in sales in first year
• Spearheaded initiative to centralize client data between four disparate systems – cutting costs through design and implementation of a new CRM system

Jul 2008 – Jul 2010 · 2 yrs · Eden Prairie, MN

• Concur is the leading provider of spend management solutions and services in the world. Their primary offering is a travel and expense management SaaS solution.
• Responsibilities:
• Identified and executed B2B loyalty initiatives for 11,000 clients to improve client satisfaction and retention
• Coordinated and managed overall content development for the annual client conference which included 60 unique sessions and 85 staff, partner and client speakers - resulting in satisfaction scores increasing by 6.8 percent from previous year while increasing number of sessions by 28 percent
• Launched and managed Concur Connections client newsletter – a bimonthly resource to create interest for Concur’s services – increasing cross-sell opportunities
• Developed marketing strategy for client conversions off of five legacy service platforms; responsibilities included planning and executing promotions, direct marketing campaigns, client communications, client case studies and Webinars – contributing to 300 percent growth in conversions over previous year
• Defined a comprehensive client communication strategy to improve the process of communicating with clients across entire organization, including in EMEA and APAC regions
• Worked closely with senior executives to define retention, VIP and client experience management programs
• Built strategy to provide a scalable model for launching client user groups across verticals and regions
• Designed and built client loyalty research programs, interpreted results and made recommendations for improving and maximizing loyalty of existing client base

May 2004 – Jul 2008 · 4 yrs 2 mos · Bloomington, MN

• Ceridian is a global human capital management technology company serving over 25 million users in more than 50 countries.
• Responsibilities:
• Identified key strategies to drive market awareness, increased sales and client retention
• Created integrated marketing communications plans and budgets for programs targeted to different customer segments
• Built relationships with executive management, product management, marketing, account management and sales to identify cross-selling opportunities in the US, Canada and the UK
• Managed the development, execution and evaluation of strategic promotional programs and campaigns that supported revenue goals and marketing strategies – programs included event promotions, cross-selling programs and other special initiatives
• Developed marketing tools and education for Ceridian’s customer-facing employees to help them support cross-selling initiatives and events promotions
• Worked closely with freelancers, consultants and design agencies to develop collateral including direct mail, flyers, presentations and articles
• Launched comprehensive online customer resource; responsibilities included determining architecture, planning content and working with Web team to build the microsite
• Oversaw management of e-marketing programs: Ceridian Connection and Ceridian Pipeline
• Planned and managed Solutions Center at INSIGHTS customer conference – included identifying up to 45 staff members and 30 product booths, planning promotions, managing logistics and onsite management
• Explored and evaluated international outsourcing options for carrying out tactical marketing work
• Managed direct reports, indirect reports and cross-functional teams – providing coaching, work direction and support
• Identified as a “High Potential” employee and provided with challenging projects to develop management skills
• Selected as a 2006 Ceridian President’s Circle Award winner – an honor given to only one percent of employees annually for exceptional performance

Jan 2002 – May 2004 · 2 yrs 4 mos · Burnsville, MN

• The Connection is an industry-leading call center that provides inbound voice, live web chat and email response outsourcing solutions.
• Responsibilities:
• Managed Web site development and search engine optimization marketing programs including Google and Yahoo keyword purchase programs
• Composed sales proposals targeted to prospective clients
• Managed advertising initiatives for directories and magazines
• Designed layouts and wrote copy for sales literature, presentations, press releases and corporate marketing collateral

Mar 2001 – Jan 2002 · 10 mos · Bloomington, MN

• Clark/Bardes consulting was a national firm dedicated to helping companies keep their best people through integrated compensation, benefits and funding solutions.
• Responsibilities:
• Coordinated regional marketing communications initiatives for sales consultants nationally
• Prepared ad specifications and modifications for publications and endorsing organizations
• Assisted in creative concepting, reviewing, copy editing and proofing for marketing initiatives
• Maintained databases for mailing lists, client references and inventory materials

Sep 2000 – Feb 2001 · 5 mos · Minneapolis, MN

• Summit Academy OIC is a non-profit educational and vocational training center that prepares and empowers adults residing in economically depressed neighborhoods in Minneapolis, MN.
• Responsibilities:
• Developed and implemented an integrated marketing communications plan including public relations and advertising tactics for the non-profit organization
• Planned and executed fundraising events and award ceremonies
• Decided on appropriate media placement for advertising and designed the ads
• Determined content, wrote articles and designed layout for two quarterly newsletters and one monthly newsletter

Aug 1998 – May 2000 · 1 yr 9 mos · River Falls, WI · On-site

• UWRF Career Services is a student-focused office that provides comprehensive career planning services to University of Wisconsin-River Falls students and alumni.
• Responsibilities:
• Designed promotional materials to advertise services provided on campus
• Facilitated up to two career oriented workshops per week for students and faculty
• Assisted students with the development of resumes, cover letters and portfolios