Dec 2017 – Dec 2019 · 2 yrs · Tel Aviv District, Israel

• Manage, upscale & optimize affiliate's activity across 7 UK brands.
• Hunt for, acquire, and negotiate deals with new affiliates.
• Work in synergy with BI data analytics reports for growth strategies and volume as well as value.
• Lead and manage internal projects for the benefit of the department.
• 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• ➣ Developing strategic marketing initiatives & managing affiliate accounts.
• ➣ Strategically evaluate BI analytics reports & communicate actionable conclusions through various statistical techniques.
• ➣ Build loyal relationships with all affiliates through constant communication (emails, Skype & international conferences).
• ➣ Conduct competitor research to better understand the market, and the current converting offers. while thinking outside the box for a competitive edge.
• ➣ Monitor, develop, expand and nurture existing affiliate partnerships while onboarding new affiliates.
• ➣ Build internal relationships for better collaborations with supporting teams. (BI, Tech, Creative & Legal).

Jan 2016 – Jan 2018 · 2 yrs · Tel Aviv District, Israel

• Build and maintain strong and valuable relationships with current partners via daily communication and conferences.
• Generate & monitor weekly and monthly campaign performance reports to enhance productivity & growth.
• Acquire new partners, research new verticals, and creatively develop new opportunities and markets.
• 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• ➣ Strategically growing & developing advertiser portfolio by building personal & professional relationships.
• ➣ Analyze and optimize the performance of advertisers' offers and recommend changes based on competitor research.
• ➣ Work closely with the affiliate team to make sure that each advertiser's offers are properly matched with the right affiliate traffic sources.
• ➣ Develop marketing plans to drive revenue growth from each advertiser.
• ➣ Attending international conferences to build stronger relationships with current advertisers and onboard new & potential advertisers.

Jan 2015 – Jan 2016 · 1 yr · Tel Aviv District, Israel

• Managing & optimizing CPM, CPC, CPA, and PPC campaigns on DSPs, ad networks, and publishers.
• Analyze the target audience and KPIs to maximize volume, profitability & required ROIs.
• Run ongoing A/B testing using different parameters for targeted user acquisition (mainly Mobile environment).
• 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• ➣ Managing PPC campaigns on Google AdWords, Facebook, and other platforms.
• ➣ Analyzing results & optimizing performance according to various clients' KPIs to discover new opportunities.
• ➣ Continuously improving customer experience & retention by constant communication, relationship building, and target achievements.
• ➣ Building relationships with both the Supplier & the Demand side for better insights & performance.
• Optimizing CPM, CPL & CPA campaigns.
• ➣ Staying up-to-date with Google’s & Facebook’s new Advertising features, changes & regulations to improve campaign performance.

Jan 2013 – Jan 2015 · 2 yrs · Netanya , Israel

• Planning, designing, and delivering consumer solutions to increase client engagement and sales.
• Lead development of marketing plans and strategy execution across digital platforms, including managing PPC campaigns for awareness & conversions.
• 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: (Google Ads)
• ➣ Managing & Analyzing campaign performance by prioritizing resources and ongoing optimization (Bids, Budget Caps, ROI).
• ➣ Analyzing A/B tests to optimize the performance of different creatives & ad copy.
• ➣ Managing & optimizing campaign targeting such as audience segments & conversions for max value conversions.
• ➣ Providing actionable insights & prioritize conclusions from analyzing data reports & BI metrics.
• ➣ Conducting comprehensive keyword research (short & long tail) for SEO & PPC performance.
• 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: (Facebook Ads)
• ➣ Building PPC campaigns on Facebook, according to specific campaign audiences & objectives.
• ➣ Optimizing conversions & campaign performance, while maximizing ROAS.
• ➣ Optimizing campaigns to meet CPA/CPC and other campaign objectives.
• ➣ Creating a wide range of creatives (Images & Videos) as well as ad copy.
• ➣ Managing significant budgets.
• 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: (Brand Manager)
• ➣ Taking full ownership of brand identity, building brand awareness & recognition.
• ➣ Lecturing, coaching & mentoring our state-wide students.
• ➣ Developing brand values, vision & a clear mission statement.

Jan 2011 – Jan 2013 · 2 yrs · Misgav , Israel

• Leading product work, collaborating with multiple departments. Develop strategies into detailed requirements and prototypes consistent with the company’s vision. Prioritize tasks, come up with new ideas and solutions for the products, and in doing so improve customer's experience and journey.
• 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• ➣ Developed educational materials, product menus & technical guides.
• ➣ Conducting market research for competitive intelligence.
• ➣ Maintaining high levels of product and customer knowledge.
• ➣ Preparing and delivering product presentations in person (B2B).

Jan 2009 – Jan 2011 · 2 yrs · Misgav , Israel

• Develop and optimize marketing & sales (B2B) strategies to gather customer and market insights. Overseeing key accounts & high-value clients. Driving growth and profitability. Lead generation and meeting targets forecast.
• 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• ➣ Planned and executed go-to-market plans to achieve Sale targets.
• ➣ Worked with the product team for in-depth insights & growth opportunities.
• ➣ Developed sales & training content to help guide customers.
• ➣ Worked closely with the customer success & service team to increase communication for better customer growth & satisfaction.
• ➣ Implement B2B marketing strategies, meetings, conferences & B2B negotiations.