Arjun Mitra

Head of Growth

Noida, Uttar Pradesh, India21 yrs 6 mos experience

Highly Stable

Key Highlights

20 years of diverse industry experience
Expertise in turnkey projects and brand marketing
Proven track record in driving retail profitability

Stackforce AI infers this person is a Retail and Telecommunications Marketing Expert with a strong focus on brand management and operational efficiency.

Contact

Skills

Core Skills

Store ExpansionTurnkey ProjectsBrand ManagementMarketing CommunicationsTrade MarketingBrand Promotion

Other Skills

ErgonomicsStore Roll outBTL ActivationsMedia PlanningDealer ManagementVisual MerchandisingInnovative BrandingErgonomic AssessmentsLPCWalk-in conversionStore ProductivityNational store rolloutCampaign StrategiesNew Store OpeningsStore Management

About

1. Achievement driven professional with an experience of 20 years in in diversified sectors –FMCG, telecom, Consumer electronics, B2B & B2B2C. 2. Expertise in Turnkey Projects, Store Roll out and expansion, Retail Profitability, Brand Marketing, ATL and BTL activities 3. Keen strategist with expertise in managing entire operations and ensuring optimal utilization of resources 4. Skills in developing relationships with key decision-makers in target organizations for revenue. 5. Proficiency in expanding the revenue base in the market. Formulated & executed industry benchmarked management strategies 5. Proven excellence in developing & streamlining systems with proven capability to enhance operational/ administrative effectiveness and meet operational goals within the cost, time & quality parameters Fusing entrepreneurial drive & vision to identify organizational strength/ weaknesses to redirect missions, create new markets & harvest untapped business opportunities Energetic leader known for capability to envision and create successful outcomes in complex and multi-bicultural environment

Experience

Bharti airtel

2 roles

Lead DTC Growth and Planning

Dec 2023 – Present · 2 yrs 3 mos · South and West India · On-site

1. Store Expansion - feasibility and planning
2. Turnkey Projects – Store Rollout and Renovations
3. SOP for store Operations – SCM, R&M, Branding and compliance.
4. Store Profitability – LPC, Productivity and Conversion
5. Store Infra and Partner Management

ErgonomicsStore Roll outStore ExpansionTurnkey Projects

Lead Brand Marcom

Apr 2016 – Oct 2023 · 7 yrs 6 mos · Kerala, Bihar & Jharkhand and UPW Circle

Key Result Areas:
1. Spearheading Brand Management, Alliances, product promotions and advertising with reference to increase in demand generation.
2. Marketing communications planning with an annual budget of INR 10 Crs for creating brand visibility & creating 360-degree campaigns which include all ATL & BTL activities.
3. Ensuring high visibility in retail to facilitate walk-ins and prioritizing & planning campaigns to manage within budgetary constraints.
4. Managing Brand Saliency in all forms of communication and working in tandem with the product and sales team to provide cross-functional support.
5. Localizing brand campaigns to establish stronger native brand connect for Airtel as the chosen brand. Tailoring brand’s message to meet the cultural nuances, expectations & have subtle links identifying itself as a Brand for people.
6. Alliance with Ashirwad Cinemas with Malayalam movie superstar Mohanlal which includes exclusive Mohanlal imagery for brand promotion, Meet & Greet Program, exclusive movie content for Airtel TV app, exclusive Mohanlal merchandise and various other integrations in the form of ATL & BTL elements.
7. Alliance with KBC Malayalam show which includes 40 airtel customers participation in the game show reserved for one full week.
8. Alliance with kite victors’ educational channel for exclusive educational content in airtel app during lockdown thus increase in app downloads.
9. Airtel 5G launch in more than 300 towns in UPW with localised 360-degree visibility campaigns.

BTL ActivationsMedia PlanningBrand ManagementMarketing Communications

Samsung electronics

Branch Marketing Manager

Feb 2013 – Apr 2016 · 3 yrs 2 mos · Ranchi Jharkhand and Bhubaneshwar Odisha

Key Result Areas:
1. Managed Trade / Channel Marketing Sell out activities for CE Business
2. Plan and Drive Sell out marketing activities through RWAs, Exhibitions, Demos and Roadshows.
3. Supervised BTL – visibility through retail visual merchandising, in shop branding and Catchment marketing activities.
4. New Product Launch support and headed Brand Promotion through customised road shows capturing target segment
5. Steered visual merchandising and brand visibility across business channels.
6. New Store Roll out support with placement of DA and AV fixtures at strategic locations.

Dealer ManagementVisual MerchandisingTrade MarketingBrand Promotion

Tata communications

Marketing Communications

Sep 2006 – Jan 2013 · 6 yrs 4 mos · Bihar and Jharkhand

Highlights:
1. Launched Tata Photon in entire Bihar and Jharkhand. Launch witnessed many new innovations from building brandings to movable OOH solutions. Innovations selected for TTSL national entries for OOH e4m awards
2. Catapulted the brand to be rated as No.1 visible brand in Ranchi as per survey conducted by market pulse with a POS footprint share of 10% and a merchandising reach of 80% in the month of Feb 2010
3. Spearheaded the operations for the Brand Equity Index to become best in east in Ranchi with score of 1.2
4. Participated in Promotional Tie Up and innovative branding in Reliance Fresh Stores for selling TATA merchandise in Jharkhand
5. Launched 100 TATA SANSAR STORES in two months in Bihar and Jharkhand which is highest in country
6. Selected Star of the month in the month of July 2007, July 2008 and Dec 2010 for excellent performance
7. Awarded with spotlight award for excellent performance in the month of May 2010 and Sep 2012
8. Certified with Six sigma yellow belt project on cost savings

Brand ManagementMarketing Communications

Golden tobacco limited

Executive Marketing

Jun 2004 – Aug 2006 · 2 yrs 2 mos · Kolkata, West bengal

1. Supervised Brand Visibility, Retail Merchandising, In shop Branding, Consumer Awareness and POP Inputs
2. Steered Brand Promotion, Market Development through one to one Consumer Contact, Consumer Schemes, and Smoker Database