Pragun Jain

Digital Marketing Specialist

Gurgaon, Haryana, India13 yrs 6 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

12+ years in B2B & B2C Digital Marketing.
Expert in Programmatic Buying and Demand Side Planning.
Managed marketing for 500+ businesses across multiple industries.

Stackforce AI infers this person is a Digital Marketing Expert with extensive experience in B2B and B2C sectors.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategyBrand ManagementPaid Media StrategyPerformance MarketingPolitical ConsultingCampaign ManagementB2c Digital MarketingBusiness Analysis

Other Skills

Marketing CampaignsSocial Media MarketingGoogle AdwordsMarketingSearch Engine Marketing (SEM)AdvertisingBrand buildingWebsite developmentUI/UXContent creationSEOMarket ResearchGoogle AnalyticsFacebook AnalyticsTeam Management

About

Anything and everything in digital marketing and brand management is my forte. While everything else in marketing from strategy to campaign execution whether offline or online is also my cup of tea. Adept in Programmatic Buying, Demand Side Planning (Google Double Click), Budget Planning and Management, Data Management Platforms (Lotame), Google Adwords, Google Analytics, Social Media Marketing and Management (Facebook, Twitter, Insta), Marketing Project Management, Market Research, Content Marketing, Customer Experience Management, Project/Customer Management Tools (Oracle Metasolv, JIRA, Asana, Freshdesk and Bitrix). I have also worked extensively on Business Planning and Consulting. Worked in multiple industries - Telecom, IT, Political Consulting, E-commerce. Personal - A person driven by principles and passion. Persistent, disciplined, hardworking and collaborative. Academic - PGPM (Marketing & Finance - minor) and BE Electronics and Communication

Experience

Birdeye

Senior Manager Digital Marketing

Dec 2022 – Present · 3 yrs 3 mos · Gurugram, Haryana, India · Remote

Manage Paid Search (Google Ads and Bing Ads), Paid Social (Facebook Ads and LinkedIn ABM), Review Sites, and Affiliate Marketing for US, Canada, Australia, New Zealand and UK.
Automate integrated marketing reporting for all channels and locations

Marketing CampaignsSocial Media MarketingDigital MarketingGoogle AdwordsMarketing StrategyMarketing+3

Doxxes

Digital Marketing Consultant

Aug 2020 – Nov 2024 · 4 yrs 3 mos · Remote

Brand building and management
Lead website development and UI/UX
Lead content creation, development and SEO
Lead package designing

Milestone inc

Manager - Paid Media

Mar 2020 – Dec 2022 · 2 yrs 9 mos · Remote

Leading Paid Media Team and Efforts at Milestone Inc.
Performance Marketing & Advertising Strategy for Hospitality, Fintech, Ed Tech and B2B Industries.
Media Planning & Management intertwined with Team Leading & Client Interaction.
Leading Paid Media Strategy & Operations for multiple 5-Star Hotel Chains, Multi-Million Standalone Hotels, Ed Tech Providers and Billion Dollar Fintech Clients

Marketing CampaignsMarket ResearchSocial Media MarketingDigital MarketingGoogle AdwordsGoogle Analytics+9

Munch ado

Strategy Planner - Digital Marketing

Dec 2017 – Mar 2020 · 2 yrs 3 mos · Gurgaon

All forms of marketing that are in digital form are my job responsibility.
Managing marketing budgets, campaigns and optimization across channels - Programmatic buying, DSP, DMP, Social Media and Adwords.
Marketing analytics and business performance (ROI related) analytics
Lets talk about it if you want to find out more!

Marketing CampaignsBusiness IntelligenceCorporate StrategyDemand Side PlatformMarket ResearchSocial Media Marketing+16

I-pac (indian political action committee)

Senior Associate - Core Team Member

Jun 2016 – Dec 2017 · 1 yr 6 mos · Noida Area, India

Political consulting, campaign and strategy management.

Marketing CampaignsCorporate StrategySales and MarketingPolitical ConsultingCampaign Management

Fabhotels.com

Senior Business Analyst

Oct 2015 – May 2016 · 7 mos · Gurgaon, India

B2C Digital Marketing - Email, SMS, Affiliates and Social Media
Campaign Ideation – Plan Offers and sales communication to subscribers and also to segmented TG on social media
Business Analysis - BI reports for growth strategy and ops efficiency
Brand & Expansion Strategy based on demographics, segmentation, buying power, and demand & supply in different areas
Engagement of TG and reputation management on social media channels – Facebook, twitter and Instagram
Ownership of Sales Channels with revenue worth INR 2 crore/month
Development of CEM Tool (Customer Experience Management)
Defining Business Processes for B2B Corporate Sales
Automation of operational processes and related tech partnerships
Worked on pricing strategy of various online and offline channels

Marketing CampaignsCorporate StrategySearch Engine Marketing (SEM)B2C Digital MarketingBusiness Analysis

Freshdesk

Product Consultant

May 2015 – Sep 2015 · 4 mos · Chennai Area, India

Product Consultant - IT Helpdesk Tool “Freshservice”
SME for the Product to support sales team
Understand the requirements of the clients and suggest customizations according to business needs/processes
More than 50 customer appreciations in less than 3 months
More than 90% Awesome ratings by customers
Skills Used: Client Consulting, Business Process Engineering, Work Flow Analysis, CRM, Demos and Training

Airtel

2 roles

Operations Analyst

Jan 2013 – Aug 2013 · 7 mos · Manesar

Operational Analytics and automation of SLA reports for multiple NOC teams, regions, vendors and customers
Analyse the work flows and business processes of NOC teams and implement improvement strategies
Forecast ticket-flow (Predictive Analytics), resource requirements; & prepare Efficiency/workload reports
Provide BI reports to NOC Managers and NOC Head
Improved NOC Operations SLA from 87% to 94% as team using the BI reports
Saved 4 man hours/day by automating reports
Skills Used: Advanced Excel (Macros), Predictive Analysis, Workload Analysis, Impact Analysis, Business Intelligence

Project Analyst

Dec 2011 – Jan 2013 · 1 yr 1 mo · Manesar

Research and analyse feasibility, scope, KPI’s, roadmap and strategy for “Performance Monitoring” tool
Gap Analysis of business process to improve efficiency by integrating various tools/systems into the workflow
Data reconciliation across platforms; Business Process Re-engineering and process automation
Test various scenarios for the efficiency and accuracy of the tool.
Merged Network Data from 4 NMS with and CRM for more than 50000 customers to produce DB for monitoring Tool
Skills Used: Strategy Execution, Inventory Management, Business Process Re-engineering, Process Automation, Macros

Airtel business

Executive

Nov 2010 – Dec 2012 · 2 yrs 1 mo · Manesar

Project management (resource, time, and efficiency) for Network Team. Inventory management for bandwidth optimization
Project installation and delivery of B2B links by coordinating with sales, field, NOC teams and customer
Testing of links to match the various parameters of efficiency defined in SLA to the customers
Tested & delivered orders worth INR 100+ crores, with SLA 95%
Optimized 150 Gb bandwidth
Skills Used: Project Management, Inventory Management, DWDM, SDM, IP/MPLS, Network Management