Pier Martin

CEO

Berlin, Germany16 yrs 6 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • Expert in transforming data into strategic assets.
  • Proven track record in leading cross-functional data teams.
  • Strong focus on building trust and sustainable impact.
Stackforce AI infers this person is a Data Leadership Expert with a strong focus on analytics and organizational transformation.

Contact

Skills

Core Skills

Data & Analytics LeadershipData Platforms & BiTeam Coaching & Leadership DevelopmentData ArchitectureData ScienceData Stewardship

Other Skills

Data EngineeringAnalytics EngineeringBusiness IntelligenceAIMachine LearningData ProductsExperimentation PlatformsSelf-Service AnalyticsMarketing AttributionCoachingMentoringLeadership DevelopmentBusiness ConsultingAnalyticsData Platform

About

I help data leaders turn technical excellence into real influence. Most people are promoted in data because they’re great at execution. Very few are taught how to lead once the job becomes about decisions, alignment, and trust instead of output. That’s where I work. I’ve spent my career leading organization-wide data transformations, building and operating modern data platforms, and developing analytics capabilities that actually get used. But the work that matters most isn’t technical - it’s human. Clear ownership. Reliable decision-making. Strong partnerships. Calm leadership under pressure. I’m known for being deeply dependable. I believe trust resolves more problems than any framework ever will and I design leadership systems that make trust operational, not aspirational. Today, I focus on coaching and guiding data leaders and cross-functional teams to: 1. move from delivery to direction 2. build credibility with stakeholders and executives 3. lead without burnout or constant escalation 4. create data cultures that stick I work best with leaders who want clarity, not theatrics and who care more about sustainable impact than personal performance. Collaboration is the foundation of everything I do. As my career continues to evolve, I’m always open to meaningful leadership conversations, partnerships, and opportunities where thoughtful data leadership can make a real difference. Core strengths • Data & Analytics Leadership • Organizational Design & Process Redesign • Stakeholder Alignment & Decision Design • Performance, KPIs & Operating Rhythms • Team Coaching & Leadership Development • Data Platforms & BI (Tableau, Power BI, Looker, Sisense) • SQL, dbt, Python, Alteryx • Building Trust Across Functions I don’t aim to just meet expectations. I aim to remove friction so teams can do their best work, calmly and consistently. If that resonates, feel free to connect or reach out at pier@piermartin.com . I’m always open to thoughtful conversations.

Experience

Zeal network se

Vice President, Data and Analytics

Feb 2025Present · 1 yr 1 mo · Hamburg, Germany · Hybrid

  • As Vice President of Data and Analytics at Zeal Network, I lead the transformation of data into a strategic asset powering growth across multiple digital lottery and e-commerce brands. I oversee a multi-disciplinary team spanning Data Engineering, Analytics Engineering, Business Intelligence, and Data Science, with a growing focus on production-grade AI and machine learning use cases. Together, we deliver data products, experimentation platforms, self-service analytics, and marketing attribution frameworks—all aligned to Zeal’s business strategy.
  • My role includes modernizing our data stack (Redshift, dbt, Tableau), embedding AI into customer engagement and personalization efforts, and establishing scalable processes for deploying ML models. I collaborate with leaders across Product, Marketing, Technology, and the Executive Board to shape the future of data-driven decision-making at Zeal.
Data EngineeringAnalytics EngineeringBusiness IntelligenceData ScienceAIMachine Learning+6

Digital charging solutions

Head of Data Platform and Analytics

Sep 2024Feb 2025 · 5 mos · Berlin, Germany · Hybrid

  • As Head of Data Platform and Analytics, I was entrusted with building a revenue line dedicated to create data monetization across Digital Charging Solutions’ diverse business lines. My focus was on building a resilient data platform, developing scalable internal analytics capabilities, and strategically identifying AI/ML data products to create new revenue opportunities.
  • Although I left after 6 months, we accomplished the following items:
  • 1. Data Platform Modernization: Spearheaded the design of a modernised, modular data platform (and completed it) to ensure scalability and facilitate single source analytics and data products.
  • 2. Revenue-Driven Data Product Development: Developed a 18 month roadmap for high-impact data products, which would leverage AI/ML insights to create revenue-generating opportunities focussed on increasing customer activation and usage. Started implementation and was running on schedule.
  • 3. Internal Processes: Implemented processes to align organization on key data product development as well as internal team processes to increase efficiency by over 60%.
Data PlatformAnalytics CapabilitiesAI/ML Data ProductsRevenue Line DevelopmentData MonetizationData Platforms & BI

Pier martin

Data Leadership Coach

Jan 2024Present · 2 yrs 2 mos · Remote

  • I help data and analytics professionals make the shift from technical expert to trusted leader.
  • Most data careers stall not because of a lack of skill, but because influence, decision-making, and leadership expectations change faster than people are prepared for. My work focuses on closing that gap of turning strong operators into calm, credible leaders.
  • I coach data leaders to:
  • 1. Move from execution to direction
  • 2. Communicate with clarity at executive level
  • 3. Build trust and alignment across functions
  • 4. Lead teams through ambiguity, change, and AI-driven uncertainty
  • 5. Increase impact without burning out or over-performing
  • My approach is practical and systems-driven. Rather than teaching generic “soft skills,” I help leaders design clear ownership, decision rhythms, and communication habits that make leadership sustainable and not performative.
  • I work with senior ICs, managers, and directors who are ready to increase their scope, influence, and confidence in complex organisations.
CoachingMentoringLeadership DevelopmentBusiness ConsultingAnalyticsTeam Coaching & Leadership Development

Wayfair

Associate Director - Global Analytics

May 2022Aug 2024 · 2 yrs 3 mos · Berlin, Germany

  • Responsibilities:
  • As the leader overseeing Wayfair's supply chain analytics functions, I orchestrate a multi-national, cross-functional team of 35 professionals. This team includes Data Engineers, Analytics Engineers, Business Intelligence Analysts, and Data Scientists. My purview extends to overseeing Wayfair Operations’ data architecture, data governance and cutting-edge technological tools, all in service of our ambitious objectives. Collaborating closely with internal and external stakeholders across both the EU and North America, my mission is to forge a path toward seamless end-to-end data visibility, driving product development, analytics, data science, and ML/AI efforts while promoting engagement in performance management.
  • Key Achievements:
  • 1. Effectively championed and executed the transition of our data architecture from a monolithic structure to a modularized approach, involving managing over 8000 tables, tracking 1000+ metrics, and integrating more than 70 tools which achieved enhanced long-term scalability while streamlining the team size from 53 to 35 individuals.
  • 2. Facilitated cross-domain collaboration, leveraging data and analytics to optimize operations and improve process efficiency. This initiative resulted in a 25% reduction in turnaround time for critical time from question to insight, leading to enhanced productivity across our multinational teams.
  • 3. Aligned tech and data teams, fostering synergy to achieve shared organizational goals. This collaborative effort resulted in a 15% reduction in project delivery time for projects requiring infrastructure development
  • 4. Championed strategic long-term plans across stakeholder teams, igniting high-impact, high-value initiatives. These forward-looking strategies have yielded impressive results: a 30% reduction in tickets and a surge in projects delivered on time and within budget by program launch dates.
Supply Chain AnalyticsData ArchitectureData GovernancePerformance ManagementCross-Functional CollaborationData & Analytics Leadership

Wunderflats

Head of Data and Advanced Analytics

Apr 2021May 2022 · 1 yr 1 mo · Berlin, Germany · On-site

  • Responsibilities:
  • I spearheaded the strategic transformation of the company into a robust, data-driven organization, overseeing the development and execution of a forward-thinking data and advanced analytics strategy. Through process optimization and adherence to industry standards, I ensured the seamless integration of data-centric practices across the entire organization.
  • In my leadership role, I fostered collaborative partnerships with cross-functional teams, particularly in Product, Marketing, and Operations. Beyond technical oversight, I assumed responsibility for Wunderflats' data architecture and technological infrastructure, driving innovative data analysis initiatives to fuel our market expansion efforts.
  • Key Achievements:
  • 1. Process Modernization and Industry Insight: Conducting a thorough analysis of existing processes, I led efforts to establish a robust market research function and streamline Machine Learning and Data Science operations, resulting in industry-leading performance.
  • 2. Workforce Expansion and Data Fluency: Guiding the team's expansion from two to 13 members, I prioritized enhancing corporate data literacy, effectively aligning with enterprise needs and executive objectives.
  • 3. Conversion Rate Optimization and Revenue Growth: Through the implementation of advanced recommendation systems and ranking algorithms, we achieved a significant 27% increase in conversion rates, driving a corresponding 20% growth in revenue generation.
  • 4. Data Maturity and Organizational Scaling: Drove executive team by orchestrating the implementation of robust data governance practices and the alignment of KPIs, streamlining decision-making processes at the executive level. Evidenced a substantial 40% improvement in key performance metrics.
  • 5. Seamless Data Scaling Initiative: Advocating for the adoption of dbt for data scaling, I reduced data transformation time by 30% and minimized downtime to less than 0.1%, enhancing overall operational efficiency.
Data-Driven OrganizationData ArchitectureAdvanced Analytics StrategyProcess OptimizationMarket ExpansionData Platforms & BI

Md financial management | gestion financière md

3 roles

Assistant Vice President - Data and Advanced Analytics

Promoted

Apr 2018Apr 2021 · 3 yrs · Ottawa, Canada Area

  • Responsibilities:
  • Directed an eight-member Decision Science team, dedicated to providing crucial data and analytics for informed business decision-making across the organization. Spearheaded the centralization of reporting processes and orchestrated the creation, dissemination, and assessment of key organization-wide performance metrics. Managed all facets of data architecture development, including advanced modeling utilizing Data Science, Machine Learning, and Business Intelligence methodologies. Implemented automation to streamline organization-wide reporting, ensuring swift access to relevant information
  • Key Achievements:
  • Positioned MD as the leading wealth management entity through the strategic adoption of analytics, providing critical insights to MD Financial leadership, enabling informed strategic decisions.
  • Established robust internal and external data-driven, prescriptive analytics initiatives, ensuring the availability and security of advanced analytics capabilities.
  • Developed a scalable sales compensation method, supporting 500 financial advisors in achieving timely results.
  • Orchestrated the creation of over 30 data sources and 400 dashboards, accommodating a daily user base of over 1200 individuals, driving efficiency and accessibility of data-driven insights.
  • Cultivated a 'data-oriented' mindset within the team, earning recognition as the benchmark for reporting proficiency.
  • Led the successful implementation of Tableau, enhancing business intelligence capabilities organization-wide
Decision ScienceData ArchitectureBusiness IntelligenceReporting ProcessesPerformance MetricsData & Analytics Leadership

Senior Manager - Analytics and Decision Science

Promoted

Mar 2017Apr 2018 · 1 yr 1 mo · Ottawa, Canada Area

  • Working under the CFO and VP of Finance, the Corporate Analytics team (Myself and 6 members) was responsible for the development of Business Intelligence, Data Models and Data Architecture to assist and guide key strategic decisions.
  • Using a mix of descriptive/diagnostic and predictive analytics with our business insight, we were able to guide the company across all decisions ranging from product pricing, investment decisions, new product implementations, staffing and organisational strategy.
  • Additionally, we were responsible for the reporting of all key performance indicators across the organisation.
Business IntelligenceData ModelsData ArchitecturePredictive AnalyticsData Stewardship

Manager - Analytics and Decision Science

Jul 2013Mar 2017 · 3 yrs 8 mos · Ottawa, Canada Area

  • Working under the CFO and VP of Finance, the Corporate Analytics team (3 members) was responsible for the development of BI and strategic models to assist and guide key business decisions.
  • Through the extensive use of MS Excel, Data Warehouse and BI tools, the team provided clear, concise dashboards and analysis on projects which ranged from Demographic Analysis, Customer Lifetime Value and Client Retention Modelling.
  • As the Lead Senior Corporate Financial Analyst, I was responsible for entire team's progress through hypothesis development to problem definition to scope development and model development. Once the model had been completed, I was responsible for providing in-depth recommendations and ultimately guiding the model and recommendations through implementation with MD's executive leadership team.
Business IntelligenceData ModelsData ArchitectureData Stewardship

Speed skating canada/patinage de vitesse canada

Marketing and Sponsorship Manager

Aug 2012Jul 2013 · 11 mos · Ottawa, Canada Area

  • Under the direction of the CEO, mandated to bring awareness and promote the sport of speed skating, as well as develop strategic direction on marketing initiatives and sponsorship opportunities
  • Worked with and managed all sponsor relationships to support delivery of objectives
  • Designed, delivered and evaluated all aspects of marketing program, events and sponsor activities
  • Identified and signed over $260,000 in sponsorship while maintaining current sponsors
  • Expanded and managed “Day on Skates” initiative from a 2 cities locally to 3 cities across Canada while providing awareness to the speed skating in Canada reaching over 27 million individuals through various marketing mediums.
  • Created fundraising strategic plan to generate long-term sustainability of the sport through the creation of the Speed Skating Canada Foundation and Online Merchandise store.
  • Realigned Social Media platforms to increase awareness while developing extensive strategy.
MarketingSponsorship ManagementEvent Planning

Own the podium

Management Consultant

Sep 2011Dec 2011 · 3 mos · Ottawa, Canada Area

  • Consultancy services provided to conduct research and analysis on the financial and resource effectiveness of Own the Podium (OTP) in relation to other world leading high performance organisations. Final report included detailed avenues for future funding pathways.
ResearchAnalysisConsultancy

Ozforex

3 roles

Strategy and Growth Analyst

Promoted

Jan 2010Jul 2011 · 1 yr 6 mos · Sydney, Australia

  • Sole Project Manager for SWIFT Implementation across OzForex internal administration system, a project that was completed over 18 months and involved managing over 15 individuals across 3 business units while working directly with over 12 banking counter-parties through a tight deadline implementation. Managed project budget of over $1 million dollars with overall internal project cost of $2 million.
  • Was lead in identifying, negotiating and implementing an additional 30 currencies to the OzForex product offering worth an annual revenue of $1.2 million and growing.
  • Led and managed expansion to US market from project identification and analysis through to license application process with 12 states across the USA.
  • Redesigned, compiled and presented monthly and quarterly reporting to CEO, COO and Board of Directors across all business sectors including finance, marketing and sales.
  • Developed new and extensive internal performance reporting measures and reports within marketing, strategy and operations focused on gap and trend analysis.
  • Member of the OzForex Social Commitee responsible for developing and organizing internal initiatives as well as the development of OzForex Charity Day which donated over $150,000 in the first year.
Project ManagementRisk ManagementBusiness Development

Business Analyst

Promoted

Jan 2009Jan 2010 · 1 yr · Sydney, Australia

  • Accountable for daily Risk Management including beta reporting for client position risks (Margin Calls) as well as overall business risk management (Settlement Risk, Liquidity Risk, Volatility Risk).
  • Developed first OzForex Credit Risk Policy and Procedure while managing implementation across over 100,000 clients around the world.
  • Involved in business development and process improvement for internal processes focused on client offerings
  • Identified, sourced, managed and implemented the addition of 30 exotic currencies to client offering through relationship development with major banking counterparties
  • Was key contact OzForex and banking counterparties around world
  • Opened over 15 new bank accounts across various currencies, countries and regulatory environments
  • Assisted in re-development of external rate feed providers and increasing robustness and consistency of rate feeds to internal platform
  • Restructured Credit allocation and review process
  • Re-structured payment processes within company
  • Negotiated product pricing with banking counterparties
Risk ManagementBusiness DevelopmentData Processing

Foreign Exchange Dealer

Jun 2007Jan 2009 · 1 yr 7 mos · Sydney, Australia

  • Accountable for private desk and wholesale business clientele
  • Building and maintaining client/dealer relationships
  • Placing and confirming client/wholesale transactions
  • Complying with all AML and Compliance regulations within company
  • Created quantitative and qualitative assessment of internal policies and processes within company
  • Responsible for developing internal policies with regards to wholesale brands
  • Team Leader of Wholesale Business within company
  • Involved in developing "White Label" brand of company for outside banks
  • Liaising with Macquarie advisors and account managers
  • Experience on Barclays Trading Platform as hedger
  • Extensive customer service

Education

University of Ottawa

Master of Business Administration (M.B.A.)

Jan 2011Jan 2012

The Chartered Institute of Management Accountants

Chartered Global Management Accountant — Chartered Global Management Accounting

Jan 2014Jan 2015

University of Adelaide

Bachelor — Finance (International)

Jan 2004Jan 2006

Westwood Collegiate

Advanced High School Diploma

Jan 2001Jan 2003

Golden Grove High School

Advanced High School Diploma

Jan 1998Jan 2001

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