Mairu Gupta

Founder

Mumbai, Maharashtra, India16 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of a marketing partner for purpose-led brands.
  • Led digital strategy for NBA's growth in India.
  • Successfully launched multiple businesses from scratch.
Stackforce AI infers this person is a Marketing and Growth Strategist with expertise in Digital Media and Content Distribution.

Contact

Skills

Core Skills

Marketing StrategyBusiness DevelopmentDigital StrategyContent DistributionDigital MarketingSales StrategyClient Relations

Other Skills

Deal ClosureAdvertising SalesWeb3Artificial Intelligence (AI)Software as a Service (SaaS)Go-to-Market StrategyStrategic AccountsBusiness InsightsAccount ManagementStrategic PartnershipsBusiness AnalyticsContent MarketingStreaming MediaMedia DistributionContent Development

About

Founder of Antkind – a marketing and growth partner for deep-tech, climate, and purpose-led brands. Previously scaled brands across entertainment, sports, Web3, and FMCG: from Sony Music and the NBA to Flipkart and Saatchi & Saatchi. Now building the growth infrastructure for companies shaping the future.

Experience

Antkind collective

Founder & CEO

Oct 2023Present · 2 yrs 5 mos · Mumbai · Hybrid

  • We're a marketing and growth partner for climate, deep-tech, and purpose-led brands. We turn intent into adoption — owning strategy, content, and go-to-market so founders can focus on the work that matters. Some of our clients include altM, Pyse, Thryve, Octolife, Stringbio, Avaana Capital, Neufin, SERA, Payoneer, among others.
  • Recently launched Antkind Labs. We develop productised intelligence to make strategic marketing a must-have.
Deal ClosureSales StrategyAdvertising SalesWeb3Artificial Intelligence (AI)Software as a Service (SaaS)+33

Sony music entertainment

Director, Digital Business (South Asia)

Aug 2020Apr 2022 · 1 yr 8 mos · Mumbai, Maharashtra, India

  • Cross-functional leadership role across SAARC markets to drive revenue, including responsibilities to steer market share, key partner development, content distribution, digital strategy and analytics.
Digital StrategyContent DistributionAnalyticsKey Partner Development

National basketball association (nba)

2 roles

Sr. Director, Content & Media Distribution

Promoted

Jan 2017Jul 2020 · 3 yrs 6 mos

  • High growth role across product, content, media distribution, marketing and revenue. My role was to create, distribute and monetise content to help grow the NBA's presence in India. This work included content licensing, sponsorships and direct-to-consumer. I also led the digital practice which entailed product, analytics and fan engagement.
Content LicensingSponsorshipsDirect-to-ConsumerFan EngagementContent DistributionDigital Strategy

Director, Content & Media Distribution

Jan 2015Jan 2017 · 2 yrs

Jack in the box worldwide

Vice President and Business Head

Aug 2013Dec 2014 · 1 yr 4 mos · New Delhi Area, India

  • Launched the Delhi office for digital consultancy Jack in the Box. Starting off as the first employee, I was in charge of setting up the business from scratch, which grew to 22 employees, a million dollars in revenue and won multiple awards for excellence in digital content - within the first year.
Team LeadershipDigital MarketingAdvertising SalesStrategic AccountsDeal ClosureKey Performance Indicators+3

Sapientnitro

Business Lead

Mar 2012Aug 2013 · 1 yr 5 mos · Gurgaon, India

  • Hired to build the India agency business from the ground-up; pitched and won multiple businesses across categories.
CommunicationDigital MarketingAdvertising SalesSoftware as a Service (SaaS)Client RelationsAccount Management+2

Young & rubicam

Client Services Director

Dec 2010Mar 2012 · 1 yr 3 mos · New Delhi Area, India

  • Moved with the client to Y&R, where I increased profitability and affected additional billing by 25%
CommunicationDigital MarketingAdvertising SalesClient RelationsAccount ManagementSales Strategy

Saatchi & saatchi

Account Director

Jan 2007Jan 2010 · 3 yrs · New Delhi Area, India

  • Earned my stripes at Saatchi, in my first quasi leadership role where I pitched for new business and grew billing to $2m during an economic downturn.
CommunicationDigital MarketingAdvertising SalesClient RelationsAccount ManagementSales Strategy

Education

Harvard Law School

Program on Negotiation

Jan 2019Present

Terra.do

Climate change: Learning for action — Climate

Feb 2023May 2023

Algonquin College of Applied Arts and Technology

Bachelors in Advertising & Communications

Jan 2002Jan 2005

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