Sahar Ashraf

Product Manager

Pune, Maharashtra, India5 yrs 2 mos experience

Key Highlights

Expert in product marketing and sales enablement.
Strong background in market research and competitive intelligence.
Proficient in content strategy and development.

Stackforce AI infers this person is a Product Marketing Specialist in the SaaS industry.

Contact

ashsah2897@gmail.com LinkedIn

Skills

Core Skills

Product MarketingSales EnablementMarket ResearchProduct AdoptionContent DevelopmentContent StrategyB2b MarketingBusiness DevelopmentPre-sales ConsultingBusiness StrategyFinancial ModelingApplication DevelopmentAutomation Testing

Other Skills

Angular JavaScriptCommunicationCompetitive AnalysisCompetitive IntelligenceContent writingCreative WritingFigma (Software)Google Maps APIHubSpot Marketing HubJavaScriptLeadershipLinkedIn AdvertisingLinkedin Sales NavigatorPublic SpeakingR

About

While the world runs on numbers and metrics, empathy conquers all!🔆 🔸️I take a structured approach to delivering value in my work. As a Product Marketer, I specialize in competitive intelligence, sales enablement and product adoption. Additionally, I have two years of experience in pre-sales consulting and services marketing. 🔸️The switch from engineering to marketing also comes with blogging. Life is all about the little experiences. And each of us has a unique story to tell, right? 🔸️You're always most welcome to read mine at https://thoughtsofdawn28.wordpress.com/ ✍️ Thanks for taking the time to read this! Feel free to hit up for anything you would like to know about product marketing and related marketing careers. Cheers! :)

Experience

Osmos

Product Marketing Manager

Apr 2025 – Present · 11 mos · Pune, Maharashtra, India

🔸️Leading the Sales Enablement charter at Osmos.
🔸️Driving customer marketing initiatives, building bite-sized to long-form formats of case studies.

Product MarketingSales Enablement

Webengage

2 roles

Product Marketing Manager

Promoted

Nov 2023 – Mar 2025 · 1 yr 4 mos · Mumbai, Maharashtra, India

🔸️Led market research, strategy and content development for WebEngage's competition intelligence.
🔸️Responsible for product adoption GTM plan for WebEngage's flagship features and orchestrating the enablement program.

Market ResearchProduct Adoption

Assistant Product Marketing Manager

Aug 2022 – Oct 2023 · 1 yr 2 mos · Mumbai, Maharashtra, India

🔸️Conducted market research and developed content for WebEngage's product features, pitch presentations for different verticals, ad copies and website landing pages.
🔸️Developed competition intelligence collaterals in different formats enabling sales and demand generation teams.

Market ResearchCompetitive AnalysisContent DevelopmentFigma (Software)

Searce inc

4 roles

Marketing Business Partner-Location Intelligence (Global)

Mar 2022 – Jul 2022 · 4 mos

🔸️Led BTL campaigns to drive value proposition for Google Maps Platform.
🔸️Created and executed content strategy for email campaigns, video scripts, blogs and customer testimonials.
🔸️Developed and strategized content for Searce's Showcase Page, Location Intelligence Solutions by Searce.

Market ResearchContent writingContent StrategyServices MarketingB2B Marketing

Product Consultant-Location Intelligence (South India)

Promoted

Apr 2021 – Mar 2022 · 11 mos

Moved to India South Team with same primary responsibilities. Took up additional responsibilities to grow as a content marketer as below:
🔸️Contributed to content strategy and creation including cold emails, blogs, video series script, customer testimonials, sales decks and social media posts for Location Intelligence services.
🔸️Accomplished content delivery and business development hand in hand.

Content StrategyBusiness Development

Product Consultant-Location Intelligence (West India)

Jan 2021 – Apr 2021 · 3 mos

🔸️Presented and articulated benefits of the enterprise version of Google Maps Platform solutions with business use cases, analyst data and ROI analysis for existing and new prospects.

Market ResearchGoogle Maps APIBusiness StrategyPre-Sales ConsultingTechnical Presales

Product Consultant-Trainee

Jul 2020 – Jan 2021 · 6 mos

Youth ki awaaz

Contributing Writer

Jul 2019 – Jun 2025 · 5 yrs 11 mos · India

My forum of expression on societal issues and mental health. ✍️
Read some of them below:

Finiq consulting pvt.ltd.

Summer Intern

May 2018 – Jul 2018 · 2 mos · Pune, Maharashtra

Hands-on experience in the following projects during the 2-month internship:
🔸️Mathematical Pricing Models for financial derivatives using Swing and Angular JavaScript
🔸️Intelligent Stock Basket application using R and JavaScript
🔸️Automation Testing using Selenium for a FinIQ product