Jun 2020 – Jun 2022 · 2 yrs · Mumbai, Maharashtra, India · Remote

• Led product marketing and growth for B2C apps and B2B SaaS tools in researcher communications
• Scaled R Discovery app from 0 to 500,000+ downloads with 5X MAU growth through geo-targeting, user segmentation, and systematic A/B testing across acquisition channels and onboarding flows
• Achieved 20% monthly organic growth by developing SEO-driven content strategy and localized campaigns tailored to researcher personas across different geographies and career stages
• Led complete go-to-market strategy for early-career upskilling tool, acquiring 17,500+ users and generating $40,000+ in transactional revenue through positioning, messaging, and channel strategy
• Recognized with Team of the Year Award (2021) for exceptional product marketing execution and measurable growth results across multiple product lines
• Developed product positioning and messaging frameworks that resonated with academic and research audiences, translating complex technical features into clear value propositions

Apr 2019 – Apr 2020 · 1 yr · Hyderabad, Telangana, India · On-site

• Student at the Indian School of Business' flagship full-time post graduate program (PGP) in management.
• Majored in marketing, learnt about an underlying love for quant, and most important, met hundreds of fine people.

Aug 2013 – Mar 2019 · 5 yrs 7 mos · Mumbai Area, India

• Managed integrated digital marketing for enterprise clients across APAC and MENA | Advanced 4 levels in 5.5 years
• Advanced from Account Executive (L1) to Business Manager (L4) in 5.5 years, becoming one of only two employees to achieve this progression by 2019 through consistent delivery of exceptional client results
• Rose to manage one of the agency's highest revenue-grossing clients within 1.5 years, reporting directly to AVP and CIO while building and mentoring a 4-person team
• Delivered 150-300% growth across BFSI and travel sector clients: 300% traffic increase + 54% lift in account openings (brokerage client); 42% month-over-month footfall growth (mutual funds); 150% lead generation growth (travel)
• Secured 5 enterprise clients worth ₹60L+ (~$75K) each across India, APAC, and MENA as sole pitch lead for reputation management vertical, presenting marketing strategies directly to C-suite stakeholders and winning competitive mandates
• Developed YouTube optimization framework adopted by 150+ person SEO team, creating scalable methodology for video content optimization that became agency standard
• Created Wikipedia presence strategy for authoritative brand positioning, helping enterprise clients establish credibility and control their digital narrative on high-authority platforms
• Led end-to-end rebuild of proprietary brand monitoring tool, improving tracking efficacy by 80% and enhancing agency's ability to deliver reputation management insights
• Managed multi-channel marketing campaigns spanning SEO, content marketing, paid search, app store optimization, and analytics for enterprise clients across multiple industries and regions

Aug 2012 – May 2013 · 9 mos · Mumbai Area, India · On-site

• Conceptualized 100+ educational storyboards for animated content in social sciences, translating curriculum requirements into engaging visual narratives
• Conducted quality control for animated educational content, ensuring accuracy, pedagogical effectiveness, and alignment with learning objectives

Jun 2010 – Jul 2012 · 2 yrs 1 mo · Mumbai, Maharashtra, India

• Bassist in a blues band known as ‘Overdrive Trio
• Performed at blues festivals such as Mahindra Blues Festival, Simply the Blues, etc., and at various establishments such as Hard Rock Cafe, Blue Frog, Counter Culture, etc.
• Performed at popular blues festivals such as Mahindra Blues Festival, Simply the Blues, as well as the then-annual Barn Festival at Taj Fort Aguada (Goa)
• Managed finance, contractual negotiations, etc., for the band