Dec 2019 – May 2022 · 2 yrs 5 mos · Mumbai Area, India

• ✌ Wheel’s Ghar se Career (GSC) shortlisted at Cannes, 2021 (Brand Experience Category)
• ✌ 2 Gold, 1 Silver at Festival of Media Global Awards, 2021 for Wheel GSC
• ✌ Gold, MMA Smarties, 2020 for Wheel GSC
• ✪ Responsible for topline & bottom-line performance for one of the largest FMCG brands of the country i.e., Wheel Detergents
• ✪ Championing the actions & strategy towards the low income consumers & defining the growth hypothesis for the brand
• ✪ Managing the 6P’s including product, price, place, promotion proposition & packaging to ensure market beating growth in the mass detergent segment
• ✪ Development & execution of integrated marketing ideas & deployment across various media vehicles
• ✪ Responsible for identifying & implementing incremental rural reach ideas in media grey geographies of the country
• ✪ Cross functional collaboration with supply chain, finance, sales teams, packaging, R&D, legal to ensure timely execution of marketing plans

Nov 2017 – Nov 2019 · 2 yrs · Mumbai Area, India

• ✪ Leading the shopper marketing function for home care & foods & refreshments portfolio on eCOM
• ✪ Responsible for category-channel P&L
• ✪ Ensured penetration increase of high GMV portfolio on ecommerce to derive better realization
• ✪ Responsible for annual, quarterly planning in terms of shopper acquisition, competitive play, activations, media, promotion, etc. across eCOM platforms
• ✪ Responsible for trend spotting and potential business sizing & aligning future fit portfolio pipeline for eCom with categories
• ✪ Automated promotion planning for all categories & devised a roadmap for reduction in claims cycle

Dec 2015 – Oct 2017 · 1 yr 10 mos · Mumbai Area, India

• ✪ Responsible for business development & account management for the largest national key account in Modern Trade
• ✪ Responsible for planning & executing key shopper acquisition events of the customer
• ✪ Conceptualized Joint Marketing Plans with the customer & codified the model for future interventions
• ✪ Responsible for implementing the merchandising & in store activation plans for new launches

Aug 2015 – Nov 2015 · 3 mos

• ✪ Responsible for business development & account management for two national Key Accounts
• ✪ Detailed planning, implementation, evaluation & tracking of Business Plans with Accounts

Jun 2014 – Aug 2015 · 1 yr 2 mos

• ✪ Product conceptualization, concept development, packaging development, launch strategy & communication plan for portfolio extension of Vivel Skin Care (now Dermafique)
• ✪ Planned & executed various brand activations, amplified through digital & print Media
• ✪ Actively involved in development of specialty cosmetic channel through Beauty Advisor Program
• ✪ Worked towards defining growth hypothesis & future product range
• ✪ Piloted salon channel activation for ITC’s skin care business

Jun 2013 – May 2014 · 11 mos

• ✪ Trained & worked across various businesses including Cigarettes, Foods, Personal Care & Stationery across Punjab & Haryana
• ✪ Created new distribution arrangements, recruited sales force, conducted training, created IT infrastructure & ensured effective stock management
• ✪ Actively involved in new product launches & implementing go to market strategy
• ✪ Selected as one of the top eight AUT Projects - Recommended solutions for channel development, portfolio mix for premium & popular skin care for ITC

Apr 2012 – May 2012 · 1 mo · Kolkata Area, India

• ✌ Awarded a Pre-placement offer (PPO) from the organization for my work
• ✪ Worked on two projects which involved working with all relevant stakeholders to standardize & improvise the Go-to-Market Strategy of ITD
• ✪ To standardize & improvise the Consumer Grievance Handling System of ITD