Shikha Paarcha

Business Development Executive

India4 yrs experience

Key Highlights

Grew communities to 100k+ across multiple platforms.
Supported successful 0→1 product launches.
Expert in translating complex narratives into engaging content.

Stackforce AI infers this person is a Growth Marketing Specialist in Fintech and Crypto sectors.

Contact

Skills

Core Skills

Growth MarketingCommunity ManagementContent MarketingSocial Media ManagementVisual Merchandising

Other Skills

Campaign LaunchSEOGraphic DesignMarket ResearchMarketing StrategiesContent CreationContent WritingTeam workingSearch Engine Optimization (SEO)Search Engine Marketing (SEM)B2B Marketing StrategyBrand ManagementDigital MarketingBrand DevelopmentStrategic Communications

About

Hi, I’m Shikha. I work in marketing across fintech, crypto, and emerging AI tech. Over the last 4+ years, I’ve helped early-stage teams figure out how to show up online in a way that actually works not just posting, but building momentum. I’ve managed and grown communities to 100k+ across X, Telegram, and Discord, led social and community for DeFi and BTCFi products, supported 0→1 launches including testnets, GTMs, and ecosystem campaigns. I’ve run content pipelines end-to-end strategy, writing, visuals, publishing, replies, analytics and stayed close to what the market actually responds to. Past 2+ yrs I’ve worked with Web3 protocols and crypto media teams, helping turn complex infra and financial products into clear narratives people want to engage with. That’s meant everything from threads and short-form video to campaign planning, partner drops, and always-on community engagement. I’m comfortable wearing multiple hats. Some days it’s memes and copy, some days it’s dashboards and funnels, some days it’s just being present in the community and listening. I care about distribution, clarity, and shipping consistently. I like fast-moving teams, low-ego environments, and work that compounds over time. If you’re building something ambitious and need someone who understands both the product and the internet, I’m always open to a conversation, HMU!

Experience

Self-employed

Growth Marketing

Sep 2025 – Present · 6 mos · remote · Remote

I help early-stage startups and founders in DeFi, BTCFi, AI infrastructure, and fintech build and scale their go-to-market motion.
Own social, content, and growth execution across X, LinkedIn, Telegram, and blogs from positioning and calendars to copy, publishing, and analytics.
Translate technical products and narratives into clear, high-signal content for investors, developers, and users.
Support 0→1 launches, GTM experiments, and campaign rollouts, working closely with founders, product, and design teams.
Run continuous format, hook, and distribution testing to improve engagement, reach, and conversion quality.
Use AI-first workflows for research, ideation, and iteration while maintaining strong brand voice and editorial quality.
Operate comfortably in lean, fast-moving environments, taking ownership without hand-holding.I

Social Media ManagementContent MarketingGrowth MarketingCommunity ManagementCampaign Launch

Persistence labs

Social Media and Content Marketing

Jul 2024 – Sep 2025 · 1 yr 2 mos · Dubai, United Arab Emirates · Remote

Owned content strategy across X, Telegram, and Discord, grew X engagement by 3x in 6 months
Launched and managed campaigns for product (cross-chain swaps) drops, pDEX, and BTC L2 liquidity pools
Created threads, memes, and snackable content, simplified complex DeFi + BTCFi concepts
Led marketing for “Stacked” podcast, boosted listens and social reach with snackable video clips
Drove trend hijacking, replyguying, and meta participation, consistently on CT
Collaborated with founders on BTC-first brand narrative and GTM strategies
Authored high-performing blogs on cross-chain swaps, intents, and BTCFi narratives
Built community touchpoints + feedback loops to inform product and content direction
managed distribution alongside + sides of kols amplification

Social Media ManagementContent MarketingCommunity ManagementCampaign Launch

In4velocity systems

Digital Marketing Specialist

Oct 2023 – Jul 2024 · 9 mos · Bengaluru, Karnataka, India · On-site

Social Media Management
Content Marketing
Email Marketing
SEO
Community Management

Social Media ManagementContent MarketingSEOCommunity Management

Simpleplan media

2 roles

Digital Marketing Executive

Jan 2023 – Oct 2023 · 9 mos · New Delhi, Delhi, India · On-site

Experienced in SEO, content marketing, and social media management.
Proficient in creative design tools like Adobe, Figma, and Canva.
Skilled in market research and analytics for B2B and D2C brands.
Knowledgeable in using industry-standard tools such as Google Suite and Ahrefs.

Social Media ManagementContent MarketingSEOGraphic Design

Marketing Trainee

Nov 2022 – Jan 2023 · 2 mos · New Delhi, Delhi, India · On-site

Key roles -
1. Social media management- Brainstorming new content ideas, Content Strategy, Content pillar’s strategy, Designing social media posts as per the brand brief, Copywriting, Caption writing, and Hashtags strategy.
2. Brand awareness & Social media engagement- Increase engagement for different brands with existing customers or potential customers. Brand voice and tone keeping in mind.
3. Market research- SWOT Analysis, Influencer research analysis, and Competitive analysis for different brands based in US, UK, Europe, and India.

Social Media ManagementContent MarketingMarket Research