Nov 2024 – Present · 1 yr 6 mos

• Leading AI-driven user experiences and innovation for global customers… creating the next generation of digital products inside Microsoft Studio42.
• Led product strategy and development, bridging user needs with functionality.
• Guided expansive prototyping initiatives for optimal user insights and brand alignment.
• Drove design standards and negotiations with engineering leaders for "pixel-perfect" results.
• Led visual design production from concept to delivery, ensuring alignment with strategic goals.
• Drove product strategy by leveraging user insights and data to create user-focused solutions.
• Directed cross-functional teams to integrate unspoken user needs into design strategies for complex product ecosystems.
• Led initiatives to ensure brand consistency and inclusivity in visual and user experience design at Studio42.
• Advocated for strategic design investments to senior leadership, driving innovation and product excellence.
• Oversaw a network of studios, integrating technology, business, and marketing perspectives to address complex product challenges.
• Aligned schedules and plans across solution areas, ensuring effective dependency tracking and coordination.

Jan 2020 – Nov 2024 · 4 yrs 10 mos

• Azure Space, Strategic Missions & Tech… designing next-gen systems for critical infrastructures and geospatial information.
• Program Management, Defined functional and technical requirements, test plans and criteria to develop a next-gen Critical Infrastructures monitoring platform using Planetary Computing, Edge Technologies, AI & Digital Twins and Metaverse ready.
• Public Speaker in 5 worldwide events on Metaverse, Web3, Extended Realities, Sportainment Innovation and Critical Infrastructures.
• Designed the UX for 3D geolocated representation of complex infrastructures.
• Drove an Early Access Program for alpha version technology with selected customers, partners.
• Mentored and supported 5 Junior Aspire Program employees worldwide to create strong workplace culture.

Oct 2014 – Jan 2020 · 5 yrs 3 mos

• Sportainment Innovation Lead… shaping the digital fan experience for the world’s biggest leagues & clubs.
• Microsoft Sports, https://inculture.microsoft.com/sports/
• Led +10 million dollar deals for disruptive Digital Transformations and new Business Models of Sportainment Industry.
• Envisioned & designed +30 innovative digital experiences for fans in Global Sports Events through the latest technologies such as Extended Reality, Conversational AI, ML, Blockchain, Digital Twins and IoT.
• Led Solution Selling of Microsoft Sports Digital Platform, achieved 150% sales objective YoY.
• WW Sports Community Lead since 2018.
• Delivered sports solutions portfolio readiness for +1500 peers in +20 countries.
• Defined and shape monetization scenarios and revenue streams for digital experiences.
• Supported Marketing activation initiatives and campaigns increasing 1000% reach.
• Public Speaker in +100 worldwide events on Digital Transformation, Design Thinking, Customer Experience, Sports, and Innovation for large audiences (from 1.000 to 10.000 attendees).
• Completed Microsoft's Speaker Grand Slam, the 4 biggest global events from Microsoft for different audiences (//Build, Ready, Envision & Ignite).
• Awarded 4 times as Best Speaker at international events.
• Developed Partner ecosystem from 20 to 200 and strategic alliances to Global Sports Innovation Center.

Nov 2006 – Oct 2014 · 7 yrs 11 mos

• Direct involvement in presales with top 10 major enterprise accounts, approaching to customers through Conceptual Designs and Vision Demonstrators based on Lean UX principles.
• Delivered 30+ sessions and keynotes as public speaker at large audiences' international events.
• Led Customer Experience, User Experience design & User Interface development teams in 5 lighthouse projects, being an accelerator of the Designers-Developers workflow.
• Analyzed, designed and delivered high quality engagements around Microsoft's solution areas, technologies and products into diverse customer environments, using Windows 8, Windows Phone, Silverlight, Windows Presentation Foundation, HTML5, Sharepoint & Office Client.
• Western Europe User eXperience Lead for 6 years, focused on Best Practices and knowledge transfer about User-Centered Design, Usability, Interaction and Visual Design adapted to Microsoft interface-oriented technologies.
• Conducted User eXperience design process, including +100 design thinking sessions, product design, interaction, storyboarding, user research & testing, wireframing, prototyping and visual design.
• Driven heuristics usability reviews and usability testing, data gathering and analysis, reporting testing results and design recommendations.

Nov 2023 – Present · 2 yrs 6 mos · Spain · Hybrid

Oct 2023 – Present · 2 yrs 7 mos · Greater London, England, United Kingdom · Remote

• AI Tutor on different AI-related courses.
• Course Generative AI for Creative Professionals
• Speaker at The Oxford Artificial Intelligence Summit: Towards AGI

May 2023 – Dec 2023 · 7 mos · Remote

• • Professor for The SPORTS MBA on Blockchain, Web3, and Metaverse subjects

Nov 2022 – Nov 2023 · 1 yr · Madrid, Community of Madrid, Spain · Hybrid

• • Associate Professor on Extended Realities, Metaverse and Web3

Mar 2022 – Oct 2023 · 1 yr 7 mos · Madrid

• • Associate Professor for Corporate Education on Extended Realities and Metaverse.

Feb 2022 – Oct 2023 · 1 yr 8 mos · Madrid, Community of Madrid, Spain

• • Lecturer at LaLiga Internation MBA in Sports and Entertainment Management on Innovation for Sportainment Industry.

Sep 2021 – Oct 2023 · 2 yrs 1 mo · Spain

• • Associate Professor for Corporate Education on Extended Realities, Metaverse and Future Workplace for international customers.

Feb 2020 – Aug 2021 · 1 yr 6 mos · Madrid

• • Associate Professor for 3 Masters (Global Executive MDB, DIBEX and DMBA) on Innovation, Sports Industry and Design Thinking.

Sep 2019 – Dec 2023 · 4 yrs 3 mos · Málaga, Andalusia, Spain

• • Associate Professor on different topics including Innovation, Sports Industry and Design Thinking

Apr 2005 – Nov 2006 · 1 yr 7 mos · Greater Madrid Metropolitan Area

• Analysis, development and administration of EAI complex solutions based on BizTalk Server and e-Business platforms using C# and VB.Net, ASP.Net, Web Services and AJAX with many national customers and with public administration.
• Development work teams coordination, software architecture, functional and technical analysis using UML notation of projects based on .Net technologies. Developments based on cryptography and digital signature, electronic invoices, messaging with W3C Xml Signature standards, using .Net technologies, COM and COM +.
• Internal Commission Best Practices Member and User eXperience Leader.
• Trainer for internal seminaries of development best practices, unit & integration testing, methodologies and project organization and patterns for SOA and EAI. - Presales and technical aid to Sales department.
• Collaboration/with Microsoft Services consultants in high impact EAI/BizTalk Server projects

Jan 1998 – Apr 2005 · 7 yrs 3 mos · Greater Madrid Metropolitan Area

• Analysis and Software Development of Consumer solutions
• Projects:
• Online e-business store www.telepizza.es
• TPC (Centralized Call Center) ASP.Net App.
• Business Middle Tier & WS Platform (SOA)
• Intranet ASP App
• Staff Dpt. Interface
• Meta-4 Customization