Nasiha E

Digital Marketing Specialist

Chennai, Tamil Nadu, India6 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in developing targeted content strategies.
Proven track record in managing successful marketing campaigns.
Strong background in B2B content marketing.

Stackforce AI infers this person is a B2B Content Marketing Specialist with expertise in digital marketing strategies.

Contact

Skills

Core Skills

Marketing CampaignsContent MarketingDigital Marketing

Other Skills

Marketing MaterialsContent ManagementStrategic ThinkingGenerative AIGoogle AdsPay Per Click (PPC)BloggingTamil TranslationSubtitlingVoice OverAudio Transcription

About

My story behind becoming a marketer comes from a love for storytelling that I’ve had since childhood. I love to observe things, describe them, and spun stories around those observations. I applied this passion to my career by creating stories for brands, making people notice them, and convincing them to buy what I had to offer. Growing up in an orthodox family in a rural area with limited resources, I developed a knack for making the best of what I had. This ability to bring out the best in my circumstances has become a part of who I am.

Experience

Novac technology solutions

3 roles

Lead Performance Marketer

Apr 2025 – Present · 11 mos

Marketing CampaignsMarketing Materials

Senior Performance Marketer

Apr 2023 – Present · 2 yrs 11 mos

Marketing CampaignsMarketing Materials

Content Marketer

Apr 2022 – Present · 3 yrs 11 mos

Content Marketing: Developed targeted content strategies for industries like FinTech, InsurTech, RetailTech, EduTech, and Immersive Tech to engage audiences and drive brand authority.
Social Media Handling: Managed social media accounts for Novac Tech, Novac Learning, and Novac Immerz, ensuring consistent brand messaging and audience growth.
Product-Based Writing: Created website content, blogs, demo video scripts, and white papers for various products across multiple industries.
Print Collaterals: Wrote impactful brochures, flyers, posters, and other marketing materials for FinTech, InsurTech, RetailTech, EduTech, and Immersive Tech sectors.
VConnect Internal Newsletter: Solely managed the internal newsletter for Novac, fostering better communication and employee engagement.
Campaigns: Collaborated with the PPC team to strategize, create, and optimize campaigns for industries including FinTech, InsurTech, and RetailTech.
Email Marketing: Leveraged MailChimp to create and execute lead-generation campaigns through engaging content marketing.
Event Branding: Created event-specific content, including promotional materials and presentations, for impactful branding across industries like FinTech, InsurTech, and RetailTech.

Content MarketingMarketing Campaigns

Repunext

Content Marketer

Nov 2020 – Apr 2022 · 1 yr 5 mos · Chennai, Tamil Nadu, India

Social Media Management: Managed and optimized multiple clients' social media accounts to drive engagement and brand visibility.
SEO Optimization: Utilized Yoast SEO to optimize and publish blogs, ensuring adherence to best practices for improved rankings.
Facebook Ads: Created and managed targeted Facebook ad campaigns, focusing on lead generation and conversion metrics.
Copywriting: Produced engaging and persuasive copy for social media, ads, blogs, and website content to captivate audiences.
B2B Product Content: Developed precise and impactful B2B product content for websites, enhancing product appeal and clarity.
Client Collaboration: Coordinated with clients to deliver tailored marketing strategies that align with their business objectives.

Content MarketingDigital Marketing