Aug 2024 – Dec 2024 · 4 mos · Pune, Maharashtra, India · Remote

• Embeded new customer acquisition initiatives in new or existing activities, and manage regional tracking and reporting of field activities that support new customer acquisition
• Supported Go-to-Market strategies and integrated marketing programs which include multi-channel campaigns, and events across a broad segment of customers.
• Executed integrated, multi-channel marketing campaigns for net new logos in Asia Pacific region
• Led the new logo experience at flagship events - themes, content, tracks, invitations, response and nurtures
• Conceptualised ‘ServiceNow Days’, a tech-centric workshop with dedicated presentation, demo & workshops
• Leveled up contact acquisition and follow-up with proactive nurtures, prospect profiling, prospecting days
• Launched / refreshed automated intro emails and nurture sequence for new as well as database engagement

Mar 2022 – Feb 2024 · 1 yr 11 mos · Dubai, UAE and Pune, India · Remote

• Lead overall Middle East + Africa (MEA) marketing - brand awareness, demand generation, and pipeline acceleration for the region
• Own the budget, messaging, marketing strategy, channel mix, and campaign execution working closely with the global marketing team and the local sales , SDR, CS and Pre-Sales teams, to increase awareness, drive engagement, generate leads, and support conversion rates.
• Drive awareness as well as demand gen with integrated marketing via the content, digital and events for the region
• Manage integrated marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
• Continuously improving the local content to increase traffic and improve lead conversions.
• Own the field and event marketing program calendars, for own and industry events, managing all aspects of the projects from speakers, audience, agenda to logistics.
• Create locally relevant assets to aid with sales and campaigns
• Achievements:
• Pipeline: 333% growth in marketing pipeline and 326% overall over two years
• Bookings: 342% growth in bookings with 143 new logos added over two years
• Successful launch in new market - 30 new logos added in Saudi Arabia
• Brand Search Volumes: 72% increase overall with key contributions from focus markets like UAE, KSA, Egypt
• Awarded Rockstar award for new regional initiatives, scaling flagship event series, thematic content and organic social

Oct 2020 – Feb 2022 · 1 yr 4 mos · Pune, Maharashtra, India · Remote

• ● Regional marketing head for India responsible for brand awareness, go-to-market, field marketing, demand generation
• ● Own the budget, messaging, marketing strategy, channel mix, and campaign execution by working closely with the local Sales, SDR, CS and Pre-Sales teams, to increase awareness, drive engagement, generate leads, and support conversion rates
• ● Track status, progress and follow up leads with operations and sales / SDR teams making sure that no lead stays unattended or is wrongly disqualified.
• ● Manage events – own as well as third party - right from pre-event till post event
• ● Work closely with the digital, content, social and PR team to provide guidance to run campaigns suitable for the region.
• ● Work closely with the partnerships/ alliances team to create joint marketing plans with partners.
• ● Interface with customer success teams for customer advocacy ( win stories, PR, case studies, speakers etc.) and also aid their efforts in expansion ( churn reduction, renewals, cross-sell and up-sell).
• Key Achievements:
• ● Handled 20+ events annually including trade shows, conferences, webinars, customer events, and partner summits
• ● Introduced localized themes in integrated marketing campaigns across PR, media, paid, events and partners
• ● Cultivated customer references and success stories to support PR, speaking opportunities, and case studies
• ● Launched a onboarding email flow for (C4S) free trial users to reduce churn and convert to paying customers
• ● Delivered a comprehensive win-loss analysis that went beyond just data to uncover themes and FAQs

Jun 2019 – Oct 2020 · 1 yr 4 mos · Pune, Maharashtra, India

• Set-up and scaled the entire SaaS marketing function for Dista - MediaAgility's enterprise SaaS location intelligence platform - right from setting up the marketing function from scratch, hiring to scaling up.
• Responsibilities:
• Product messaging: Develop high level messaging for overall platform, solutions and industry use-cases
• Content strategy: Planning & creating assets including website, product collaterals, customer success stories and more
• Marketing Operations: Own the martech stack -web analytics, SEO tools, chatbot, CRM, marketing automation and budget
• Inbound Marketing: Laid the foundation with on-page SEO, off-page activities, email and organic social media
• Achievements:
• Generated 100k revenue (with 2 in Australia) from 33 marketing sourced leads within 6 months of new website
• Drove organic search visibility by ranking in top 2 SERP pages for 17 keywords
• Executed first major trade-show participation as well as joint webinar with partner (Liveli)
• Won the 'Best Brand Website Design' at Foxglove awards 2020

Mar 2016 – Aug 2018 · 2 yrs 5 mos · Pune, Maharashtra, India

• Led field marketing efforts for a SaaS platform in the APAC region including: events, campaigns, localization, sales enablement, partner marketing
• Field Marketing: End-to-end event management including sponsorship, planning, execution, messaging, logistics & booth manning for GITEX (Dubai), ProcureCon (Singapore), Future Decoded (Mumbai), Lex Witness events
• Employer branding: HR Branding for India geography primarily focusing on outdoor, print and corporate videos

Sep 2015 – Jun 2019 · 3 yrs 9 mos · Pune, Maharashtra, India

• Set up an end-to-end marketing function for services and products (Website, Social Media, SEO, Demand Gen, Marketing Automation, Content etc.) to drive over 300% growth in web traffic, double in-bound leads, and support a pipeline that delivered a threefold revenue growth in under 4 years.
• Responsibilities:
• Integrated Marketing: Paid media, website relaunch, on-page and off-page SEO, email, events & social media
• Product Marketing: Positioning, messaging, sales enablement and go-to-market for SaaS Product Suite
• Partner Marketing: Supported the relationship with Microsoft - events, collateral, enablement, portal listings and joint campaigns
• Team building: From solo marketer, hired and mentored a team of 6 marketers
• Employer Branding: Collaborate with HR for various avenues to elevate company brand for talent acquisition & leadership profiling
• Achievements:
• Launched enterprise SaaS for railroads right from messaging, web presence and go-to-market resulting in 500k pipeline
• Awarded ‘Best New Employee 2015’ for successfully launching new brand identity with revamped website and social presence
• Bagged ‘Team of the quarter 2018’ for boosting brand presence resulting in free media mentions (Geekwire, Inc42 etc.)

Apr 2012 – Jul 2015 · 3 yrs 3 mos · Pune/Pimpri-Chinchwad Area

• Pre-sales & Business Development:
• Bid manager for SAP transformation and support engagements for life-sciences industry
• Collaborate with Client Partners and Senior Sales leaders for business development & lead generation
• Strategize with cross-functional teams to create appropriate sales pitch, optimized commercial proposition & solution approach via proposals
• Marketing:
• Competitive Positioning of Cognizant for Analyst relations (Gartner) & events (Sapphire) etc.
• Preparation of marketing collaterals viz. fliers, white-papers, case-studies, mailer campaigns
• Collaborate with Corp Marketing team for executing various campaigns
• Monitor & Update Practice specific sections for Corporate website, newsletters & client-facing communication
• Business Analysis:
• Assisting the account / delivery managers in revenue forecasting, profitability analysis/ improvement
• Perform Prospect Research & Analysis to identify key service offerings & create go-to-market strategy
• Achievements:
• Helped secure 15 new projects & generate around $30mn revenue over 3 years for Cognizant
• Led marketing collateral development for pre-configured SAP solutions for pharma industry
• Executed a direct mailer marketing campaign for focused target group securing 6 new hot prospects

Aug 2011 – Mar 2012 · 7 mos

• Responsibilities:
• Responsible for promoting ‘NIIT Techno-commerce’ in entire East Zone comprising three regions
• Providing support to the Sales Team in their efforts of meeting the brands market share
• Preparation of collaterals like ads, brochures, fliers etc. for new campaigns, events and offers
• Implemented new customer connect initiative to improve consumer experience & retention
• Identifying engagement opportunities with new clients for recruiting customers
• Achievements:
• Successful launch of product in Hyderabad region with 140% increase in sales
• Spearheaded revival of nascent product in Kolkata & East Zone with 24% & 35% growth in sales respectively
• Delivered seminars to MBA/Commerce audience leading to increased brand awareness & sales

Feb 2011 – Aug 2011 · 6 mos

• Responsibilities:
• Responsible for devising positioning /messaging, research & new product launch
• Act as Product Champion for Conceptualizing, design and launch of Bank Exam Coaching Business, a first time initiative pan-India
• Directing & managing advertising, digital, creative, media, print & research agencies
• Achievements:
• Spearheaded new project including B-plan preparation, Market/Consumer Research, Competition analysis, Concept-designing, Market entry strategy, Sales Training & Marketing Plans
• Exceeded target by 25% in pilot launch in 5 cities via sales support & ATL/BTL marketing, SEO, Google Ads and social media

Jun 2010 – Jan 2011 · 7 mos

• Responsibilities & Achievements:
• Facilitated events for NIIT's e-Guru solutions for schools in 4 cities generating 300+ leads
• Set up an inside sales team for handling inbound/outbound tele-calls and emails
• Led website development along with SEO for proprietary N-Guru suite of learning solutions

Sep 2009 – Oct 2009 · 1 mo · Mumbai Metropolitan Region

• Worked in Investment Banking/Corporate Finance Team.
• Identified 10 targets with an imminent divestment plan. Analysed company dynamics and presented a critical evaluation of each
• Prepared Teasers, Info Memos, Investor Presentations and Target/Buyer maps for 9 live deals in pipeline for the Financial advisory services and M&A team
• Delivered a sector update on Oil Marketing & Refining sector for ING Corporate Finance

Mar 2009 – Apr 2009 · 1 mo · Pune, Maharashtra, India

• 1. Corporate Involvement programme(CIP)-
• Developed and delivered a business pitch to improve visibility by on boarding corporate partners like Suzlon, SAIL, ACC, ABB, Vedanta, Asian paints
• Researched and developed a database of CSR wings of local corporates, to garner sponsorship & support for the NGO
• 2. Eco-tourism venture proposition – Ideation, opportunity assessment and preparation of a strategic marketing plan for providing focussed offerings to 5 identified target groups

Nov 2007 – Jun 2008 · 7 mos · Pune/Pimpri-Chinchwad Area

• Worked on IBM Mainframes technology- JCL,COBOL,CICS, DB2
• Development and support of Mainframe applications of credit card transactions for American Express

Jun 2006 – Dec 2006 · 6 mos · Pune/Pimpri-Chinchwad Area

• Design of Rear Axle test rig for earth moving equipment