Jan 2022 – Jan 2023 · 1 yr

Feb 2018 – Jan 2019 · 11 mos

• Audiences, Formats, Video and Display Ads.
• Launched Private Programmatic marketplace for Hotstar in partnership with Flipkart with many industry firsts.
• 1. Industry first programmatic marketplace that solves for ads on long form content.
• 2. Allows Advertisers to monetize their own data/audiences without sharing them with Hotstar
• 3. Access to premium video inventory at massive scale which is completely brand safe, viewable and non-skip.

Dec 2015 – Feb 2018 · 2 yrs 2 mos

• Foray into Ad-Tech and Platform play from standalone apps.
• 1. Re-thought SDK 7xx series from ground up.
• 2. Re-looked at the entire integration ecosystem around InMobi SDK and API and simplified the integration process. Reviewed the entire integration ecosystem in detail with SSPs such as AdMob and MoPub and made the integration process seamless.
• 3. Launched innovative new ad formats - Playables, Interactive video, Video with Rich end cards based on VAST 4.0
• 4. Revamped the entire self serve flow with faster go to market for publishers
• 5. Built support for Viewability through Moat and IAS.
• 6. Better testing sandboxes for publishers
• 7. Better reporting APIs for publishers
• 8. Benchmarking of InMobi SDK and monetisation API vs Industry leaders such as AdMob, Google DFP, MoPub, Facebook Audience Network
• 9. Deeper understanding of consumer experience treating Ads like a classic consumer funnel
• 10. Improving CVMs to deliver better eCPMs to publishers.

Jul 2015 – Dec 2015 · 5 mos · The Randstad, Netherlands

Aug 2013 – Jun 2015 · 1 yr 10 mos

• Launched Native funnels for all Lines of Business - Flights, Hotels, Holidays and Trains & Bus.
• Deep understanding of Mobile Analytics - Flurry & Adobe Analytics. (End to end campaign analytics)
• Deep understanding of supply ecosystem - GDS understanding, APIs from other OTAs etc.
• Product Management for basic, HTML 5 site & App offerings on Android, iOS & Windows.
• Driving Tablet Strategy for MMT.
• Deep understanding of UA/growth through Mobile Ad networks.
• Ownership of business metrics and product roadmap.

May 2012 – Jul 2013 · 1 yr 2 mos

• Drove a framework and automation driven approach to Paid Search Analytics leveraging strong prior experience of Technology/Online, UI/UX and a sound understanding of web & statistical analysis. Proficient with web analytics tools such as Omniture and GA & statistical analysis tools such as SAS.
• Strong appetite for solving unstructured problems - have designed several solutions right from concept ideation to actual execution such as
• Semantic attribution tagging for homogeneous grouping of keywords.
• Templatized keyword generation to keep Paid search keyword portfolio in sync with product inventory.
• Real time up-bid of keywords based on performance metric constraints on top of PPC bid optimization platform to capture incremental traffic within performance thresholds.
• This work is in addition to managing the Domestic Flights and Bus - Lines of Business and supporting analytics.

Apr 2011 – Apr 2012 · 1 yr · Greater Hyderabad Area

• ISB Core Term merit list, Batch position 24/574, top 5%
• Recipient of ISB merit scholarship.
• Dean's list, Graduating class rank 15/574, top 3%

Mar 2009 – Feb 2011 · 1 yr 11 mos · Bangalore

• Worked on a Fault Management suite(Element Management System) using ESB and Event Stream Processing technologies

Jun 2006 – Feb 2009 · 2 yrs 8 mos · Bangalore/New York

• Worked on Middle Office Systems, primarily trade reporting functions & architecture renewal projects.