Jan 2007 – Jan 2017 · 10 yrs · Rosh-Ha’Ayin, Israel

• High quality antenna solutions for PtP, PtMP and Broadband Wireless Access.
• Director, Business Development, Marketing & Sales
• + Identify, recruit and manage Distributors, VARs, WISPs and OEM customers and partners.
• + Responsible for all marketing and sales all over Europe and beyond.
• + Social Media Marketing.

Jan 2004 – Jan 2007 · 3 yrs · Rosh-Ha’Ayin, Israel

• Data Communication and Telecom access products, IP packet All-Layer Routing Switches.
• + Overall responsibility on all marketing and sales activities in Europe, UK, Eastern Europe and APAC.
• + Improved communications between German subsidiary and international headquarters.
• + Initiated, led and coordinated marketing and sales activities.
• + Responsible for professional services, customer care.

Jan 2004 – Jan 2007 · 3 yrs · Wolfenbüttel, Germany

• Geschäftsführer (Germany).
• + Direct responsibility on all activities in Germany, Switzerland, Austria and beyond.
• + Rebuilding of shattered subsidiary (12 employees).
• + Improvement of employee morale, introduction of incentive plan.
• + Drafting and signing of new contracts with existing and newly recruited partners (including OEM).
• + Turnaround of subsidiary.
• + Increased sales & customer satisfaction.
• + Improved communications and cooperation with partners (Distributors, Solution Partners, Integrators).
• + Rebuilt distribution channels and sales infrastructure.

Jan 1999 – Jan 2004 · 5 yrs · Petah Tikva, Israel

• Telecom and data communications equipment manufacturer.
• + Overall responsibility on all marketing and sales activities.
• + Direct managerial responsibility for all Network Systems (SDH, Optical Networking) related activities.
• + Instrumental in getting new multimillion contracts with Tier 1 customers.
• + Responsibility for sales volume of ~ 40 Mio US$ and above.
• + Direct high level contacts and technical as well as financial negotiations with incumbent telcos (Deutsche Telekom), cellular operators (Vodafone) and new service providers.
• + Initiated development for special requirements of customers, leading to new multi-million dollar sales over a number of years.
• + Increased sales volume, expanded customer base.

Jan 1991 – Jan 1999 · 8 yrs · Tel-Aviv, Israel

• IET - Intelligent Electronics Ltd. (Formerly).
• AITest / TechMate: Expert System and Artificial Intelligence (AI) software product for computer assisted fault isolation.
• + Overall responsibility on all marketing activities, including Marcom, Product Marketing, evaluating market needs, strategic planning and determining system/product requirements.
• + Business development, strategic alliances etc.
• + Initiated, defined and delivered first Web presence (Website).
• + Improved managerial infrastructure (distributed discussion data base etc.).
• + Responsible for sales process from first contacts, high-level negotiations, to sale and post sale, including yearly service contracts and OEM agreements.
• + Cooperation with R&D team with next generation products development, functionalities and priorities (Product Marketing).
• + Recruiting, training and tutoring of regional marketing, sales and support managers.
• + Extensive travel abroad (Europe, USA, Singapore, Australia) to take part in exhibitions, presentations, marketing activities, workshops, contacts with our distributors, representatives and customers.

Jan 1989 – Jan 1991 · 2 yrs · Ramat-Gan, Israel

• I.E.S. Industrial Electronic Services.
• Automatic Test Equipment Dept.
• + Leading large projects for the Defense Industry, specifically setting up Test Systems based on Automatic Test Equipment.
• + Pre- and post-Sales and Technical Support to customers.
• + Contact with overseas suppliers, feedback on market requirements, inputs for next generation products development.

Jan 1981 – Jan 1988 · 7 yrs · Holon, Israel

• Communications Department.
• Functional Testing, ATE.
• + Development of hardware and software solutions, including design and programming in ATE (Automatic Test Equipment) Department.
• + Instruction and assistance in the marketing of a major project in a foreign country; this extended representation included setting up an Assembly- and Electrical- Testing Line.
• + Successfully negotiating the closing of multimillion US$ contract with clients overseas.