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Nicholas Melillo, MBA

CEO

Winston-Salem, North Carolina, United States25 yrs 6 mos experience
AI Enabled

Key Highlights

  • Generated over $200M in incremental client revenue.
  • Achieved 1248% increase in agency revenue.
  • Expert in architecting GTM strategies for B2B SaaS.
Stackforce AI infers this person is a SaaS and Digital Marketing expert with extensive leadership experience.

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Skills

Core Skills

Gtm StrategyRevenue ManagementProduct MarketingAi StrategyMarketing StrategyData AnalyticsCustomer SuccessDigital MarketingConsultingBrand StrategySales OperationsBusiness Strategy

Other Skills

Revenue systemsB2B SaaSSales pipelineRevOpsProduct visionCustomer Success PlatformRoadmap executionCross-functional team managementAI-driven MarTechRevenue increaseInnovationThought leadershipCampaign managementCustomer engagementRetention metrics

About

High-impact executive with 21+ years of progressive leadership experience across GTM strategy, RevOps, product innovation, P&L ownership, digital consulting, sales, marketing, customer success, and technology-driven transformation. Holds an MBA from Wake Forest University with a focus on leadership and strategy, complementing extensive hands-on operational expertise. Proven track record of architecting and executing market-leading growth strategies that have generated more than $200M in verified incremental client revenue and delivered a 1248% increase in agency revenue for internal ventures. Experienced in building and leading high-performing cross-functional teams, driving mission-critical GTM initiatives, optimizing revenue systems, and serving as a trusted advisor to executive leadership. Skilled at translating complex business challenges into clear strategic roadmaps that accelerate growth, increase efficiency, and strengthen competitive advantage.

Experience

Rocklane strategy

Founder & CEO

Dec 2025Present · 3 mos · New York City Metropolitan Area

  • Architects high-performance GTM and revenue systems for B2B SaaS and professional services companies. Creates proprietary frameworks that streamline operations, accelerate sales pipeline, improve conversion quality, and unlock predictable ARR growth. Partners with executive teams to refine GTM strategy, design scalable RevOps infrastructure, elevate messaging and positioning, and strengthen revenue performance.
  • Recruits, trains, and manages Rocklane Advisors, a network of GTM, Sales, Marketing, Customer Success, and RevOps experts who deliver strategic and execution-level consulting engagements. Establishes delivery standards, builds enablement systems, and oversees engagement quality to ensure consistent outcomes across the advisory team.
GTM strategyRevenue systemsB2B SaaSSales pipelineRevOpsGTM Strategy+1

Hubble

Mentor

Sep 2025Present · 6 mos · Remote

  • Book 1:1 conversations with me on Hubble to get advice and consultation.

Lucidly

VP of Product & AI Strategy

Sep 2024Dec 2025 · 1 yr 3 mos · San Francisco Bay Area

  • Defined and executed the product vision for an AI-powered Customer Success Platform, leading the roadmap from concept to MVP. Spearheaded development of the AI agent suite, integrating it across critical enterprise systems (CRMs, product analytics, and data warehouses). Recruited, managed, and mentored a cross-functional team of software engineers and data scientists, establishing scalable infrastructure on AWS. Designed and executed a hybrid, vertical-specific GTM strategy targeting Series A+ SaaS companies, and built a pre-seed funding pipeline by developing investor materials.
Product visionAI strategyCustomer Success PlatformRoadmap executionCross-functional team managementProduct Marketing+1

Harvard business review

HBR Advisory Council

Aug 2024Present · 1 yr 7 mos · Remote

  • Collaborates with council members to enhance the quality of content published by HBR.

Expression interactive

3 roles

Chief Marketing Officer

Promoted

Jul 2021Sep 2024 · 3 yrs 2 mos · Charlotte Metro

  • Engineered a proprietary, industry-specific marketing strategy that resulted in a 1248% increase in agency revenue over four years. Spearheaded the integration of AI-driven MarTech tools across agency operations, enhancing service value and boosting profits. Directed the internal strategic vision, repositioning the firm to leverage innovation and establish itself as an industry thought leader.
Marketing strategyAI-driven MarTechRevenue increaseInnovationThought leadershipMarketing Strategy+1

Director of Business & Client Services

Promoted

Jan 2018Jul 2021 · 3 yrs 6 mos · Charlotte Metro

  • Established a modernized data analytics framework to track campaign Objectives & Key Results (OKRs), increasing average client Return on Investment (ROI) by 265%. Created and managed innovative sales and marketing campaigns focused on optimizing customer engagement and retention metrics.
Data analyticsCampaign managementCustomer engagementRetention metricsData AnalyticsCustomer Success

Creative Director & Operations Lead

Mar 2015Jan 2018 · 2 yrs 10 mos · Charlotte Metro

  • Founded the creative design firm, orchestrating the initial strategic vision for a dynamic marketing team and leading the firm's day-to-day operations.

Triad search marketing

5 roles

Chief Executive Officer

Mar 2014Mar 2015 · 1 yr · Greensboro--Winston-Salem--High Point Area

  • Oversaw full P&L and operations for a digital marketing firm, and directing all aspects of the firm's strategy. Acted as a Senior Strategic Consultant to executive teams at industry leaders such as VF Corp, Duck Head, Moses Cone, First Health, JR Cigar, UNCG, and Mopar America; guiding their long-term digital maturity and spend optimization.

SVP, Consulting & Client Growth

Promoted

Sep 2012Mar 2014 · 1 yr 6 mos · Greensboro--Winston-Salem--High Point Area

  • Generated over $200 million in verifiable incremental revenue for large-scale clients through targeted digital strategy and media execution. Directed high-impact brand storytelling campaigns across social media that significantly improved brand awareness and engagement metrics.
P&L managementDigital marketing strategyConsultingClient growthDigital Marketing

Director of Digital Strategy

Promoted

Feb 2011Sep 2012 · 1 yr 7 mos · Greensboro--Winston-Salem--High Point Area

  • Managed the first expansion phase, growing the internal team to 15 people and formalizing departmental strategy for sales, web design, media buying, and partnerships. Increased customer revenue and desired KPI metrics using innovative marketing strategies and cutting-edge technologies.
Revenue generationBrand storytellingSocial media campaignsDigital MarketingBrand Strategy

Senior Digital Marketing Manager

Promoted

Apr 2010Feb 2011 · 10 mos · Greensboro--Winston-Salem--High Point Area

  • Crafted unique storytelling campaigns across social media that measurably increased brand awareness and engagement for TSM clients. Developed initial sales motions and strategic messaging to effectively position TSM against market incumbents.
Team managementSales strategyWeb designMedia buyingSales OperationsDigital Marketing

Digital Marketing Strategist

Mar 2009Apr 2010 · 1 yr 1 mo · Greensboro--Winston-Salem--High Point Area

  • Co-founded the digital marketing firm, establishing the initial service model for search and web design. Developed core GTM strategies and successfully secured the first 20 client accounts.
Social media campaignsSales motionsStrategic messagingDigital MarketingBrand Strategy

Advantec information systems, llc

Manager, Business Solutions Consulting

Sep 2004Mar 2009 · 4 yrs 6 mos · Greensboro--Winston-Salem--High Point Area

  • Managed a 6-person team of information technology consultants to help customers increase their business performance. Achieved a 45% increase in the average hourly rate for the firm, resulting in higher revenue and profits for the company. Cultivated business initiatives focused on improving customer satisfaction and the quality of managed technology services.
  • Increased the net revenue per full-time employee with innovative consulting practices, workflows, and frameworks. Oversaw the design and implementation of planning calendars and deliverable schedules that improved customer reporting.
GTM strategiesClient acquisitionGTM StrategyDigital Marketing

Us navy

Military Police Officer

Oct 2000Sep 2004 · 3 yrs 11 mos · Global

  • Served on active duty during 9/11 in Operation Noble Eagle, Operation Iraqi Freedom, and Operation Enduring Freedom. Ensured the safe and secure operation of a strategic submarine base in the Mediterranean with a focus on anti-terrorism.
  • Managed 12 people, over $5M in assets, and was directly responsible for the handling and transport of classified materials. Developed and executed comprehensive physical security plans that significantly mitigated risks and protected U.S. assets.
  • Orchestrated joint NATO operations with the Italian Carabinieri and Naval Criminal Investigative Service (NCIS).
Business performanceCustomer satisfactionTechnology servicesConsultingBusiness Strategy

Education

Wake Forest University

Master of Business Administration - MBA

Jan 2021Jan 2023

Y Combinator

Startup School — Entrepreneurship/Entrepreneurial Studies

Jan 2022May 2022

University of Phoenix

Bachelor of Science — Management

Jan 2008Jan 2010

University of Phoenix

Associate of Arts — Design and Visual Communications

Jan 2006Jan 2008

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