Matteo Tittarelli

Co-Founder

London, England, United Kingdom10 yrs 4 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Generated $3M+ pipeline through thought leadership content.
  • Revamped messaging and positioning for multiple startups.
  • Delivered projects 3x faster than traditional agencies.
Stackforce AI infers this person is a SaaS Growth Marketing Specialist with expertise in Go-to-Market strategies.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingPositioning (marketing)Content MarketingSearch Engine Optimization (seo)MessagingProduct LaunchCompetitive AnalysisDemand GenerationEvent MarketingSales EnablementCustomer Lifecycle ManagementGrowth MarketingCustomer Acquisition

Other Skills

Artificial Intelligence (AI)Growth StrategiesE-LearningPartnershipsAffiliate MarketingInfluencer MarketingChannel PartnersLanding PagesLinkedIn MarketingPodcastingMarketing StrategySocial Media MarketingOutbound SalesPLGEmail Marketing

About

"We were growing last year. We stopped. We don't know why." I hear this on almost every first call. Sometimes it's: "My PMM just resigned and we have zero marketing running — I need someone to start yesterday." Either way, the pattern is the same. You've already tried to fix it. Hired an agency — got a positioning deck that's been sitting in Google Drive for six months. Hired a junior marketer who became more of a coaching liability than an asset. Ran AI workflows with no real company context and got messaging that could apply to any B2B SaaS on earth. Meanwhile: sales goes rogue because your messaging isn't strong enough. Your content strategy ships posts but nothing compounds into pipeline. You feel like the best-kept secret in your category. What can actually work: a senior GTM operator embedded in your go-to-market — one who comes in pre-researched on your industry, ICP, and competitors. One who gives you a concrete plan before you even sign the deal. Shipped work in 7 days. To grow pipeline and brand authority. Not just strategy. Both. I don't hand you a strategy deck. I work with your team and ship ready-to-deploy positioning, websites, product launches, and content programs — using AI workflows built in Claude Code, MCPs, and APIs — in days. Just me, my Claude Skills, and my 10+ years experience. — Why 50+ B2B founders and VPs Marketing chose to work with me: ☑ Ahrefs ($100M ARR) — Repositioned from all-in-one SEO to marketing intelligence platform ☑ Owner.com (Series C) — Built foundations of PMM, 40+ competitors pages, and 10+ case studies ☑ Common Room (Series B) — Built 650+ landing pages across personas, competitors, and pSEO ☑ Strapi (Series B) — 3X faster landing page and product launch processes with AI workflows ☑ SpotDraft (Series B) — End-to-end GTM for AI PLG product: 20X traffic, 65% activation, 40% retention ☑ HyperGrowth Partners — $3M+ pipeline generated from thought leadership content ☑ Zeffy (Seed) — 1600+ pSEO landing pages with AI: +53% impressions, +189% clicks, +150% CTR What clients say: "Matteo is the rare breed of consultant that pushes his clients to operate faster. Projects get completed way faster than I had imagined." — David Fallarme, VP Marketing, Owner.com" If you're looking for a one-man-army PMM/Growth Lead until you find the right FTE, Matteo is your man." — Zach Vidibor, CEO, Octave How it works: → 3-month minimum starting at $8,500/mo → First deliverable within 7 days → Weekly 30 min syncs + always-on Slack access

Experience

Pivot

Content Consultant

Mar 2026Present · 0 mo · Remote

  • Pivot is a Series A startup providing procurement tech solutions for enterprises.
Artificial Intelligence (AI)Content MarketingSearch Engine Optimization (SEO)

Advisoryai

Head of Marketing (interim)

Feb 2026Present · 1 mo · Remote

  • AdvisoryAI is a Seed-stage AI suite of meeting notes and report builders for UK financial advisers.
  • Conducted win/loss analysis across 200+ sales calls transcript to revamp ICP model
  • Revamped positioning, messaging, brand identity, and website in 45 days from joining
  • Led a team of 2, managed 6-figure budget, hired SEO/AEO, outbound, paid agencies
  • Running product launches, content, and performance programs
Positioning (Marketing)Go-to-Market StrategyContent MarketingArtificial Intelligence (AI)Demand Generation

Archive

Product Marketing Consultant

Oct 2025Feb 2026 · 4 mos · Remote

  • Archive is a Series B, AI creator marketing platform designed to automate UGC and influencer marketing.
  • Created messaging and positioning hub with Octave
  • Automated case study and enablement content
  • Scaled competitor and product marketing pages
Product MarketingArtificial Intelligence (AI)Sales Enablement

Zeffy

Product Marketing & SEO Consultant

Sep 2025Feb 2026 · 5 mos · Remote

  • Zeffy is the only 100% free fundraising software trusted by +50,000 non-profit orgs in NAM.
  • Created messaging and positioning hub with Octave
  • Scaled a competitor hub with 1600+ competitor pages
  • Built AI agents to qualify and route inbound emails
Search Engine Optimization (SEO)Landing PagesMessagingArtificial Intelligence (AI)

Octave

Product Marketing Consultant

Jul 2025Oct 2025 · 3 mos · Remote

  • Octave is an GTM context engine that helps GTM teams generate hyper-personal outbound engines.
  • Created first messaging and positioning framework
  • Revamped home, 6x use case, 5x integration pages
  • Created enablement deck and one pagers for reps
  • Created lifecycle emails across activation, expansion, and churn
MessagingPositioning (Marketing)Landing Pages

Strapi

Product Marketing Consultant

Jul 2025Sep 2025 · 2 mos · Remote

  • Strapi is a Series B, leading open-source Headless CMS for developers.
  • Centralized ICP, messaging, and positioning with Octave
  • Revamped use case, team, and industry landing pages
  • Revamped cross-channel product launch workflows
MessagingPositioning (Marketing)Landing PagesProduct Launch

Integrate.io

Product Marketing & Content Consultant

Jun 2025Nov 2025 · 5 mos · Remote

  • Integrate is a data pipeline platform for ops & analysts.
  • Conducted full website revamp across 10+ page types (copy + design)
  • Created 30+ competitor landing pages with Claude and Clay
  • Created content strategy across podcast, LinkedIn, and blog
  • Vibe coded coded lead magnets with Lovable
Positioning (Marketing)Landing PagesContent Marketing

Mixmax

Product Marketing Consultant

Mar 2025Jun 2025 · 3 mos · Remote

  • Mixmax is a Series B sales engagement toolkit for B2B sales teams who rely on outbound and meetings
  • Created messaging and positioning framework
  • Created home page and product pages
  • Contributed to pricing and packaging revamp
Positioning (Marketing)MessagingLanding Pages

Fullenrich

Product Marketing & Content Consultant

Feb 2025Jun 2025 · 4 mos · Remote

  • FullEnrich is a leading enrichment SaaS that helps GTM teams find accurate contact details.
  • Created messaging and positioning framework
  • Created 5x comparison and build vs. buy pages
  • Created 3x persona pages
  • Created 4x partners program pages
  • Created sales decks for core and API offerings
Product MarketingLanding Pages

Gtm engineer school

Co-Founder

Jan 2025Present · 1 yr 2 mos · Remote

  • GTM Engineer School is the only live-cohort program that teaches GTM operators how to master AI workflows by connecting multiple tools together.
  • Trained 200+ operators from Miro, Slack, Google, Asana, Salesforce, SurveyMonkey, and more
  • Sealed partnerships with Clay, Cargo, Zapier, Lemlist, Octave, AirOps, Zapier
  • Created course modules via Notion guides, demo videos, slides, and more
  • Produced and hosted a podcast with 15+ GTM Engineering leaders
  • Owned product marketing messaging, rebranding, and website
  • Led course sales GTM across LinkedIn, webinars, co-marketing, influencers, and referrals
Go-to-Market StrategyProduct MarketingProduct LaunchE-LearningContent MarketingPartnerships+4

Spotdraft

GTM Consultant

Jan 2025Jun 2025 · 5 mos · Remote

  • SpotDraft is a Series B Contract Lifecycle Management Platform.
  • Conducted win/loss case analysis, ICP, messaging revamp
  • Created new ICP and related lead scoring/routing model
  • Contributed to hiring CMO, paid media agency, and tech stack revamp
Product MarketingLanding PagesSales Enablement

Aidem

Product Marketing Consultant

Dec 2024Jan 2025 · 1 mo · Remote

  • Aidem is an early-stage SaaS offering 1:1-targeting ads to the exact individual you want.
  • Researched competitors and ICP
  • Revamped messaging and positioning
  • Created home and product pages
Content MarketingSocial Media MarketingMessaging

Alchemist accelerator

Product Marketing Consultant

Nov 2024Mar 2025 · 4 mos · Remote

  • AlchemistX partners with corporation and government to deliver transformation programs built on the methods of leading enterprise tech.
  • Conducted customer research and competitors analysis
  • Created messaging and positioning framework
  • Re-designed home page and case studies pages
  • Created cross-channel launch playbook for new announcements
Content MarketingProduct Marketing

Hypergrowth partners

2 roles

Partner

Promoted

Oct 2024Jul 2025 · 9 mos · Remote

  • Advising portfolio startups on product marketing, content, and demand gen.
  • Ethena (Series B)
  • AirOps (Series A)
Product MarketingContent MarketingDemand Generation

Lead Content Editor

Jan 2023Jul 2025 · 2 yrs 6 mos · Remote

  • HyperGrowth Partners is a collective of 40+ growth leaders from top hypergrowth companies.
  • Generated $3M+ pipeline via thought leadership content and speaking events
  • Grew Substack from 0 to 5500+ subscribers
  • Co-authored 30+ articles with leaders from Shopify, Vercel, Wiz, and more
  • Created slides for SaaStr, Reforge, GrowthHackers events, and more
  • Re-designed product marketing messaging, positioning, and landing page
Content MarketingProduct MarketingEvent Marketing

Common room

Product Marketing Consultant

Oct 2024Aug 2025 · 10 mos · Remote

  • Common Room is a Series B marketing intelligence platform powering intent signal outbound motions of cutting-edge revenue teams.
  • Revamped 3x wireframe and copy solutions pages for key personas
  • Revamped wireframe and copy for 30+ integrations pages
  • Created wireframe and copy for 10+ competitors comparison pages
  • Created a 600+ pSEO pages resource for SDRs to run account research
Landing PagesMessagingProduct LaunchCompetitive Analysis

Ethena

Content Advisor

Oct 2024Mar 2025 · 5 mos · Remote

  • Ethena is a Series B platform making compliance training enjoyable.
  • Advised the VP Marketing and Content team on content and social strategy
Product MarketingPositioning (Marketing)Sales Enablement

Airops

Product Marketing Consultant

Oct 2024Dec 2024 · 2 mos · Remote

  • AirOps is a Series A SaaS helping growth teams scale their productivity with AI-powered workflows.
  • Created messaging and positioning
  • Revamped home and solutions pages
  • Created case studies and enablement assets
Growth MarketingOutbound SalesDemand GenerationPLG

Platformatic

Product Marketing & Content Consultant

Aug 2024Jul 2025 · 11 mos · Remote

  • Platformatic is a seed-stage cloud-native platform for Enterprise Node.js developers.
  • Managed CEO and CTO's LinkedIn accounts
  • Distributed founders’ podcast on LinkedIn and YouTube
  • Contributed to multiple product launches
  • Re-designed home page and product pages
Product MarketingProduct LaunchLanding PagesLinkedIn MarketingPodcasting

Toast

Lifecycle Marketing Consultant

Aug 2024Oct 2024 · 2 mos · Remote

  • Toast is the world-leading POS and payroll system for restaurants.
  • Worked across content, demand gen, and sales organizations
  • Mapped and optimized end-to-end customer acquisition journey
  • Layered lead scoring logic best practices throughout the journey
Product MarketingContent MarketingMessagingLanding Pages

Ahrefs

Product Marketing Consultant

Aug 2024Oct 2024 · 2 mos · Remote

  • Ahrefs is the leading research toolkit that helps SEO rank higher and grow organic traffic
  • Contribute to new messaging and positioning around "marketing intelligence"
  • Re-designed home and product landing pages (wireframe + copy + design brief)
  • Created competitors competitors pages with SERanking and Ubersuggest
Email MarketingCustomer Lifecycle ManagementGrowth Marketing

Reforge

Expert Contributor

Jul 2024Jun 2025 · 11 mos · Remote

  • Reforge is the world-leading growth, product, and marketing learning platform for tech professionals.
  • Creating artifacts for the Reforge community
Marketing StrategyGo-to-Market StrategyGrowth MarketingGrowth Strategies

Smartness

Demand Gen Consultant

Jul 2024Jan 2025 · 6 mos · Remote

  • Smartpricing is a Series A software company providing pricing management solutions to SMB hotels.
  • Optimized demand gen strategy across outbound, paid and lifecycle
  • Contributed to new messaging, rebranding, and landing pages
  • Owned PLG growth roadmap for Smartpricing free product
Product MarketingLanding PagesProduct Launch

Fluidstack

Product Marketing & Content Consultant

Jul 2024Dec 2024 · 5 mos · Remote

  • Fluidstack is a leading GPU provider for AI, LLM, and ML startups.
  • Created product marketing messaging and positioning
  • Conducted deep competitors analysis in the AI GPU industry
  • Revamped Fluidstack website design and copy
MessagingPositioning (Marketing)Landing PagesSales Enablement

Cloudnc

2 roles

Head of Growth (interim)

May 2024Jul 2024 · 2 mos · London Area, United Kingdom

  • Scaled ARR by 11.5X.
  • Automated outbound lead gen, scoring, routing, and outreach via Clay and JustCall
  • Revamped inbound lead nurturing and routing via RB2B! and Hubspot
  • Managed a team of 2 to create sales enablement video content
Product MarketingLanding PagesMessagingPositioning (Marketing)

Demand Gen Consultant

Nov 2023Apr 2024 · 5 mos · London Area, United Kingdom

  • CloudNC is a series B SaaS building software for precision manufacturing.
  • Created new messaging, home page, and product landing pages
  • Revamped early-access program process, sales playbooks, and stack
  • Contributed across reseller program, content, and outbound
Outbound SalesGrowth MarketingInbound MarketingGrowth StrategiesSales Enablement

Akiflow

Product Marketing & Growth Consultant

Apr 2024Jul 2024 · 3 mos · Remote

  • Akiflow is a Seed-stage task, calendar, and project management productivity SaaS.
  • Revamped product marketing messaging and website
  • Set retention & engagement measurement and growth strategy
  • Revamped lifecycle marketing across emails and push notifications
Positioning (Marketing)Go-to-Market StrategyGrowth MarketingProduct MarketingOutbound Sales

Clarisights

Product Marketing Consultant

Apr 2024Jul 2024 · 3 mos · Remote

  • Clarisights is a Series A marketing analytics company for enterprises.
  • Created product marketing messaging
  • Wrote case studies content and landing pages
  • Conducted competitive intelligence research
Growth MarketingGrowth StrategiesRetention StrategiesProduct MarketingEmail Marketing

Owner.com

Product Marketing Consultant

Jan 2024Jul 2024 · 6 mos · Remote

  • Owner is a Series C online marketing platform for brick-and-mortar restaurant owners.
  • Generated +50k organic impressions in 2 months with programmatic comparison pages
  • Created 12+ programmatic comparison pages ranking top #3 on Google
  • Created competitor analyses, case studies, ebooks, and sell-between enablement content
Product MarketingSales EnablementContent Marketing

Spotdraft

2 roles

Demand Gen Consultant

Nov 2023Feb 2024 · 3 mos · Remote

  • Working with the growth team to drive activations for SpotDraft's latest AI product.
  • Scaled traffic by 22x and signups 20x via LinkedIn/Meta Ads and programmatic SEO
  • Wrote 50+ programmatic SEO guides assisted by AI
  • Stabilized retention at 40% by revamping lifecycle emails (avg. open 41%, conv. 16%)
Content MarketingSearch Engine Optimization (SEO)Product Marketing

Product Marketing Consultant

Aug 2023Nov 2023 · 3 mos · Remote

  • SpotDraft is a Series A Contract Lifecycle Management Platform.
  • Led GTM strategy for a new business division
  • Created product messaging, pricing, and landing page
  • Coordinated product launch on social and newsletter
  • Worked with sales on outbound and case studies
Content MarketingSearch Engine Optimization (SEO)Performance MarketingGrowth Marketing

Cello

Content Consultant

Nov 2023Mar 2024 · 4 mos · Remote

  • Cello is a Seed-stage B2B SaaS offering referral programs via API.
  • Contributed to Cello's content across blog, SEO & social
  • Generated 30% of hand-raisers from social
  • Scaled LinkedIn impressions by 160% and audience by 30%
  • Wrote articles with thought leaders such as Wes Bush, Alex Estner, and more
Go-to-Market StrategyGrowth MarketingProduct MarketingUser Experience (UX)

Recast

Marketing Consultant

Jun 2023Oct 2023 · 4 mos · Remote

  • Recast AI app rethinks content consumption by transforming online articles in audio summaries.
  • Launched on Product Hunt, hitting #1 Product of the Day, #2 Product of the Week
  • Generated 15,000+ signups via TikTok, Youtube, and newsletters UGC program
  • Created programmatic SEO strategy to scale web app organic acquisition
Outbound SalesProduct LaunchProduct Marketing

Five elements labs

Product Marketing Consultant

Mar 2023Jul 2023 · 4 mos · Remote

  • Five Elements Labs incubates Tide Protocol, a permissionless quest marketing & analytics suite for DeFi teams.
  • Created GTM strategy, product marketing messaging and positioning
  • Led Tide's re-branding and marketing site redesign
  • 2x quarterly leads via PLG, content, and founder-led sales
User Generated ContentProduct LaunchSearch Engine Optimization (SEO)

When shift happens

Marketing Lead

Nov 2022Mar 2023 · 4 mos · Remote

  • Managed end-to-end branding, editing, and content distribution of a thought leadership podcast.
  • 6x downloads growth in 3 months by scaling episodes and social content production
  • Scaled editing and post-production from 1 episode per month to 1 per week
  • Scaled distribution of video clips from 1 to 7 social posts per week across 5 channels
Go-to-Market StrategyProduct Marketing

Soulloop

Head of Growth

Oct 2022Jul 2024 · 1 yr 9 mos · London Area, United Kingdom · Hybrid

  • Lee product and marketing of an early-stage astrology and wellness consumer app.
  • +2x paid subscribers and +33% activation rate YoY by revamping acquisition and activation
  • +3x WAUs YoY by re-designing the core app architecture and UX/UI
  • Revamped data and marketing stack, hired performance marketing and design teams
Product MarketingPositioning (Marketing)Content MarketingLanding PagesMessaging

Blaze ai

Marketing Advisor

Oct 2022Jan 2023 · 3 mos · Remote

  • Blaze is a seed-stage B2B SaaS offering Web3 analytics and email/social automation suite (YC21).
Social Media MarketingContent MarketingPodcasting

Third academy

Contributor

Aug 2022Dec 2022 · 4 mos · Remote

  • Third Academy is an educational and community platform for Web3 marketers.
  • Written a blog series about Web3 analytics
Affiliate MarketingProduct MarketingReferrals

Fusebase (formerly nimbus)

Product Marketing Advisor

Jul 2022Dec 2023 · 1 yr 5 mos · Remote

  • FuseBase is a Seed-stage collaboration platform focused on agencies and advisors.
  • Advised the CEO, product, and marketing teams
  • Contributed to messaging, ICP, landing pages, hiring, and rebranding work
  • Assisted the team on their Product Hunt launch, achieving a triple podium 🏆
Outbound SalesGo-to-Market StrategyProduct MarketingContent Marketing

Freeport

Content Consultant

Jun 2022Oct 2022 · 4 mos · Remote

  • Freeport is an SEC-compliant NFT fractionalization platform and gallery on Ethereum.
  • From 0 to 1,000+ Twitter audience by executing the initial content strategy across blog and Twitter
  • Written the foundational blog post together with the CEO
  • Devised waitlist strategy across landing page, lifecycle emails, ads, content, and partnerships

Angel protocol

Marketing Advisor (pro bono)

Jun 2022Oct 2022 · 4 mos · Remote

  • Angel Protocol is a Web3 protocol using DeFi yield to generate endowments in perpetuity.
Social Media MarketingProduct MarketingContent Marketing

Kolleno

Demand Gen Advisor

Jun 2022Oct 2022 · 4 mos · London Area, United Kingdom · Hybrid

  • Kolleno is a B2B SaaS centralizing and automating account receivables, payments, and reconciliation.
Product MarketingCommunity DesignContent Marketing

Genesys

Founder & Solopreneur

May 2022Present · 3 yrs 10 mos · London Area, United Kingdom · Remote

  • AI-enabled GTM consulting for Series A-C B2B SaaS. I work directly with VPs Marketing, Heads of Marketing, and founders to ship positioning, websites, and content systems — 3x faster than a traditional agency, at a fraction of the cost of a senior FTE. Operational in two weeks. Embedded, not advisory.
  • What I help with:
  • → Conduct competitors, win/loss, ICP research
  • → Create messaging and positioning strategies
  • → Turn messaging into websites, product launches, and pSEO programs
  • → Create LinkedIn and long-form thought leadership content
  • → Craft enablement assets for the sales team
  • Book a call to work with me!
  • https://genesysgrowth.com/case-studies
Go-to-Market StrategyArtificial Intelligence (AI)Growth StrategiesProduct MarketingContent Marketing

Quantum temple

Head of Marketing (interim)

May 2022Dec 2022 · 7 mos · Remote

  • Founding marketer of an NFT project to preserve cultural heritage.
  • Devised go-to-market strategy and product marketing messaging
  • Built out paid acquisition, lifecycle marketing, content marketing and analytics operations
  • From 0 to 7,000+ audience through content marketing programs
  • From 0 to 10,000+ waitlist subscribers in the first month of launch
  • Managed design, performance marketing teams, and PR agency
Content Marketing

On deck

Growth Lead

Feb 2022May 2022 · 3 mos · Remote

  • Managed a portfolio of professional development programs for tech leaders.
  • Launched 2 new membership programs in the first 60 days
  • Reduced time-to-market for new launch from 4 weeks to 10 days
  • Revamped performance marketing strategy on LinkedIn
Growth MarketingSearch Engine Optimization (SEO)Content Marketing

Bifrost finance

Growth

Jan 2022Apr 2022 · 3 mos · Remote · Remote

  • Supported growth of a DeFi project on Polkadot.
  • Ran tens of feature updates across blog, social, AMA, and community
  • Hired a CMO & PR agency to hand over growth marketing strategy
Social Media MarketingPartnershipsGrowth MarketingTechnical WritingContent Marketing

Orion money

Founding Marketer

Nov 2021May 2022 · 6 mos · Remote

  • Founding marketer of a cross-chain stable-coin bank built on Cosmos.
  • Generated $16M revenue via partnerships with NFT communities
  • Grew to 150k community members by maintaining socials and blog
  • Reduced support queries by ~30% by building FAQs and chatbots
Product LaunchProduct MarketingContent MarketingPerformance Marketing

Qatalog

2 roles

Growth Lead

Apr 2021Feb 2022 · 10 mos

  • Led a growth pod to drive retention and acquisition.
  • Ran growth pod (senior engineer + designer)
  • Launched on Product Hunt, hitting #1 Product of the Day
  • Increased signup conversions 10x with funnel experiments
  • Grew re-engagement rate ~2x via lifecycle marketing tests
Social Media MarketingProduct LaunchContent Marketing

Founding Marketer

Mar 2020Apr 2021 · 1 yr 1 mo

  • Founding marketer of a seed-stage, B2B collaboration SaaS.
  • Conducted tens of customer interviews and UX research
  • Created core messaging, positioning strategy, and work hub market category
  • Built the 0 to 1 of landing pages, paid ads, blog/SEO, social, lifecycle marketing
Customer AcquisitionGrowth MarketingProduct LaunchUser Experience (UX)

Growthmentor

Mentor

Jan 2020Dec 2022 · 2 yrs 11 mos · Remote

  • Member of a community of 400+ mentors in growth, marketing & product.
  • Ran 30+ mentorship sessions (100% 5/5 rating)
  • Book your session with me: bit.ly/2TcPqYg
Social Media MarketingData AnalyticsGo-to-Market StrategyProduct LaunchProduct MarketingEmail Marketing+2

Fiverr

Head of Marketing UK

Apr 2019Mar 2020 · 11 mos · London, United Kingdom

  • Expanded the UK presence of the leading freelance marketplace.
  • Grew GMV by 80% by optimizing paid, SEO & affiliates channels
  • Managed ~$3M annual budget across paid, content, OOH, and events
  • Increased avg. basket size by 8% through growth experiments
Social Media MarketingUX ResearchProduct MarketingEmail MarketingContent MarketingPerformance Marketing

Pact

Co-Founder

Dec 2018Dec 2019 · 1 yr · London, United Kingdom

  • Bootstrapped a growth marketing agency as a passion project.
Event MarketingOutdoor AdvertisingGrowth MarketingSearch Engine Optimization (SEO)Content MarketingPerformance Marketing

Homie.rent

Marketing Lead

Nov 2017Mar 2019 · 1 yr 4 mos · London, United Kingdom

  • Built the first growth team of the startup reinventing London's home hunting.
  • Hired & managed growth team (performance + product marketing + designer)
  • Built paid ads and content marketing loops
  • Scaled leads 6x, ROAS 3x , -70% CPL, ~$1.5M annual budget
Content MarketingPerformance Marketing

Quiqup

2 roles

Growth

Promoted

Aug 2016Oct 2017 · 1 yr 2 mos · London Area, United Kingdom

  • Led growth of the B2B value prop of a then series B, 100+ team startup.
  • Owned go-to-market across marketing site, paid, SEO, PR, events
  • Grew marketing-generated revenue from 0 to 40% in 1 year
Go-to-Market StrategyProduct MarketingContent MarketingPerformance Marketing

Sales

Sep 2015Aug 2016 · 11 mos · London Area, United Kingdom

  • Joined the first batch of the Sales team at series A, all the way down to hypergrowth stage.
Go-to-Market StrategyProduct MarketingContent MarketingPerformance Marketing

Mastercard advisors

Intern

Oct 2013Dec 2013 · 2 mos · Sydney, Australia

Mastercard

Intern

Jul 2012Aug 2012 · 1 mo · Waterloo, Belgium

Education

IE Business School

Master in Management — Minor in Digital Business

Jan 2014Jan 2015

Università Cattolica del Sacro Cuore

Bachelor of Science (Hons) — Business Administration and Management

Jan 2010Jan 2014

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