Pavan Krishna

Business Development Executive

Bengaluru, Karnataka, India6 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Achieved 3X revenue growth in 6 months at Zepto
Successfully launched a dropshipping business with unique products
Recognized for stellar stakeholder management at Deloitte

Stackforce AI infers this person is a strategic leader in E-commerce and Financial Services with a strong entrepreneurial background.

Contact

Skills

Core Skills

Category Growth & StrategyDemand PlanningMarketingEntrepreneurshipMergers & AcquisitionsFinancial ServicesFinancial Advisory

Other Skills

P&L ManagementDemand GenerationPricing StrategyKPI TrackingEvent PlanningRevenue GenerationGo-to-Market StrategyProduct LaunchBusiness StrategyE-commerceSocial Media MarketingDue DiligenceFinancial AnalysisStakeholder ManagementAudit

About

"Life's a thrilling journey of discovery, where each step forward is a story waiting to be told." I'm navigating this adventure as a Management Graduate, Chartered Accountant, entrepreneur, and content creator. Currently deepening my skills with Zepto in Category Sell strategy . I'm a Chartered Accountant, having successfully passed all CA exam levels on my first attempt. Professionally, I've honed my skills in Consulting at Deloitte, worked in financial advisory at Brahmayya and dived into the entrepreneurial world within the F&B sector, and created content focusing on business and marketing on Instagram and LinkedIn. I'm on a perpetual quest for growth, eager to learn more and connect with fascinating minds.

Experience

Zepto

2 roles

Senior Manager 2 - Category Growth & Strategy

Promoted

Apr 2025 – Present · 11 mos · On-site

Handling P&L, Demand generation , Pricing and Marketing for Staples and Home and Personal care category
Category Growth and Marketing
● Conceptualized “Mid Month Buying” event, designing wireframe & assortment, generating ₹31+ Mn revenue and 5 Mn impressions
● Optimized category assortment based on competition & use cases, adding 800+ SKUs and driving incremental GMV of ₹180+ Mn
● Led sampling initiatives achieving 5% AOV jump, executed Zepto's first sampling program for lapsed users, reactivating 8K+ users.
● Developed & implemented GTM strategy for the launch of Private Label Atta, leading to 4X revenue and 2X impression growth.
● Built & deployed 6+ KPI trackers and reports, enabling real-time performance analysis and cutting reporting TAT from 12 to 2 hours
Demand Planning and Pricing
● Developed & executed demand forecasts for 3,500+ products, cutting stockouts by 26% and boosting festive availability to 95%
● Designed pricing strategies balancing competition and internal targets for events and BAU days, delivering a 320 Bps margin impact
● Curbed revenue leakages by ₹2.4 Mn/month through implementing checks & balances in the pricing operations process.
● Awarded Best Category at Zepto among 12+ categories for leading in major charters and driving 3X revenue growth in 6 months

P&L ManagementDemand GenerationPricing StrategyMarketingKPI TrackingCategory Growth & Strategy+1

Senior Manager - Category Growth & Strategy

Jun 2024 – Mar 2025 · 9 mos · On-site

Masters' union

3 roles

Head of Events - Fintech Club

Aug 2023 – Jun 2024 · 10 mos · Gurugram, Haryana, India · On-site

Head of Projects - Masters Union Innovation Club

Aug 2023 – Jun 2024 · 10 mos · Gurugram, Haryana, India · On-site

Management Graduate

Jun 2023 – Jun 2024 · 1 yr · Gurugram, Haryana, India · On-site

Chikkify

Co Founder - Strategy and Growth Head

Jul 2023 – Nov 2023 · 4 mos · Gurugram, Haryana, India · On-site

Passionate creator behind CHIKKIFY, offering a delectable range of handcrafted chikkis from Lonavala
𝑰𝒎𝒂𝒈𝒊𝒏𝒆 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒂 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒘𝒉𝒊𝒍𝒆 𝒍𝒆𝒂𝒓𝒏𝒊𝒏𝒈 𝒂𝒃𝒐𝒖𝒕 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔!
That was me, just one month into our MBA at Masters Union when I decided to launch our dropshipping business along with a team of 4. We decided to choose Chikkis, a specialty sweet from Lonavala in Maharastra!!
Chikki is a traditional Indian sweet generally made from nuts and jaggery/sugar. We added a twist by introducing many flavours of chikkis like choclate, mango , strawberry , rose kaju (our bestseller).
We kicked off with a website and an Instagram page, selling chikkis with a twist in flavors like chocolate, mango, strawberry, and rose kaju (which everyone loved the most!).
There were nights with no sleep, taste-testing with customers, figuring out how to get our supply chain right, figuring out payment gateways, and working on our branding. Check out our reel to see what we were up to - https://lnkd.in/eZmatXdh
We started by selling to friends and family, and before we knew it, orders were coming in from all over the country thanks to the power of social media and word-of-mouth.
𝐁𝐲 𝐭𝐡𝐞 𝐞𝐧𝐝 𝐨𝐟 6 𝐰𝐞𝐞𝐤𝐬, 𝐰𝐞 𝐡𝐢𝐭 ₹70,000 𝐢𝐧 𝐬𝐚𝐥𝐞𝐬 𝐰𝐢𝐭𝐡 𝐚 30% 𝐩𝐫𝐨𝐟𝐢𝐭.
But more than the numbers, I learned how to build a business from the ground up. And guess what? I loved it!

Business StrategyGo-to-Market StrategyEntrepreneurship

Deloitte

Assistant Manager - M&A Consulting Services

Nov 2021 – Oct 2022 · 11 mos · Chennai, Tamil Nadu, India · On-site

During my tenure at M&A consulting in Deloitte, I specialized in buy-side and sell-side due diligence, primarily focusing on the healthcare sector.
Financially, I focused on identifying sustainable EBITDA, making adjustments in working capital and net debt assessments of the target company which facilitated accurate valuation for the purpose of M&A. On the strategic angle , my role involved analyzing operating trends and identifying profit opportunities that could be leveraged by the acquiring entity to maximize synergies post-acquisition.
Here are some key highlights from my experience:
● Contributed to 6+ due diligence engagements, identifying over ₹1.6 billion in value adjustments for investors.
● Identified revenue-generating sources by revealing ₹3+ billion in business trends while analyzing the margins of over 200 doctors. This project was India’s second-largest hospital buyout deal for which I received “Live the Dot” award for stellar stakeholder management
● Collaborated with 4+ Chief Human Resource Officers for payroll diligence (₹10+ Bn), identifying process improvements and saving ₹29 Mn in payroll costs
● Worked with Investment bankers / PE / Advisors such as Rothschild , Barclays , Kedaara Capital , True North , Ernst and Young (Investment Arm) in my M&A consulting projects

Due DiligenceFinancial AnalysisMergers & Acquisitions

Brahmayya & co., chartered accountants

Audit and Financial Advisory Associate

Aug 2018 – Oct 2021 · 3 yrs 2 mos · Chennai, Tamil Nadu, India · On-site

I began my professional journey with one of the oldest audit firms in India, Brahmayya & Co (founded in 1932) . It was surreal that at the age of 18 , I got to experience what corporate life feels like, including being part of CXO-level discussions. I was handpicked by senior management from over 80 associates to independently lead multiple assignments during my first year of employment.
Here are some highlights of my time at Brahmayya & Co:
● Developed creditor management process, handling ₹3+ Bn payables, detected potential overdue creditors worth ₹200+ Mn
● Spearheaded project to devise transfer pricing models for ₹320+ Mn international transactions ensuring tax savings of ₹6+ Mn
● Conducted document diligence enabling processing of ₹1200+ Mn claims for first settled insolvency resolution for a thermal plant
● First audit associate to lead a cross-location team of 4+ article trainees for a statutory audit of a listed company (turnover of ₹35+ Bn)
● Saved 160+ man hours by independently executing XBRL filing for 20+ companies, enhancing business reporting transparency

AuditFinancial AdvisoryFinancial Services