Prateek Joshi

Business Development Executive

Bengaluru, Karnataka, India8 yrs 8 mos experience

Most Likely To Switch

Key Highlights

Expert in launching integrated brand campaigns.
Proven track record in driving brand awareness.
Strong leadership in cross-functional marketing teams.

Stackforce AI infers this person is a Brand Marketing Specialist with expertise in B2C marketing strategies.

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Skills

Core Skills

Brand BuildingMarketing StrategyCampaign ManagementInfluencer MarketingBrand StrategyCrisis ManagementStrategic Brand ConsultingGo-to-market StrategyBrand ActivationMarketing AutomationMarketing

Other Skills

Team ManagementBelow the Line AdvertisingLeadershipCreative StrategyMedia PlanningD2CMedia BuyingIntegrated Brand MarketingOffline MarketingProduct LaunchMarket ResearchContent DevelopmentAdvertisingSocial MediaMedia Production

About

I’m passionate about building brands that people don’t just buy from but truly connect with. With experience in brand management, product marketing, planning, and research, I’ve focused my career on driving brand awareness and improving product performance. Working on diverse initiatives—from product development and operations to strategy and new ventures—has shaped my unique perspective on marketing. I believe that people buy into a brand, not just its products. When a brand’s story and values resonate, it builds trust, loyalty, and lasting relationships. My approach centers on crafting strategies that are authentic, relatable, and impactful while delivering measurable results. Whether it’s launching new initiatives, refining product positioning, or creating campaigns that leave an impression, I thrive on finding creative ways to connect brands with their audiences. At its core, marketing is about creating experiences people remember—and trust.

Experience

Rapido

Senior Brand Marketing Manager

Jan 2024 – Present · 2 yrs 2 mos · Greater Bengaluru Area · On-site

Launched Rapido’s first integrated brand campaign: “Bike. Auto. Car. Never Too Far. One App, All Rides” establishing a unified mobility proposition.
Heads marketing for demand & supply across tier 1 & 2 markets, driving 13–20% net average growth.
Achieved direct business attribution through influencer campaigns, delivering the industry’s lowest FTU (first-time user) acquisition costs and setting new benchmarks for measurable ROI.
Pioneered the use of LTME (Long-Term Media Engine) in social media, turning Rapido’s platforms into a 360° surround channel—an industry-first—dramatically boosting engagement and brand recall.
Amplified ATL campaigns, delivering 8× higher views and 3× stronger engagement through digital-first amplification.
Developed a unified Brand Book, ensuring consistent messaging, visual identity, and tone across all touchpoints.
Rolled out guerrilla and experiential marketing initiatives, driving deeper hyperlocal connect and on-ground brand salience.
Initiated thought leadership podcasts, strengthening brand authority and significantly boosting audience engagement.
Developed a comprehensive Crisis Management & Narrative Building Playbook, currently used as the central framework across crisis response and brand validation initiatives.

Brand BuildingMarketing StrategyTeam ManagementBelow the Line AdvertisingLeadership

Satlok ashram

Brand Strategy Consultant

Oct 2023 – Dec 2023 · 2 mos · Bangalore Rural, Karnataka, India · Hybrid

Led brand strategy, PR, and media planning to boost Satlok Ashram’s reach and reputation.
Built and managed content, video, and marketing teams for seamless campaign execution.
Directed media buying and marketing automation to drive engagement and follower growth.
Delivered integrated campaigns promoting events, books, and spiritual initiatives.

Strategic Brand ConsultingBrand Strategy

Pristyn care

Brand Manager

Mar 2022 – Oct 2023 · 1 yr 7 mos · Greater Delhi Area

Pioneered the launch and marketing roadmap for Pristyn MedX, managing both B2C (OTC) and a B2B marketplace for medical equipment.
Ensured consistency in cross-functional efforts for consistent brand decisions across surgery vertical.
Oversaw third-party and agency executions.
Monitored dynamic market and consumer trends.
Directed media planning, buying, and ATL/BTL campaigns.
Led retention marketing, social media, and organic growth strategies.
Drove awareness and consideration across categories.
Planned and executed impactful category campaigns, including new launches and sustained efforts.

D2CMedia BuyingMarketing AutomationCampaign ManagementIntegrated Brand MarketingOffline Marketing+15

Saaki

Brand Marketing Manager

Nov 2021 – Mar 2022 · 4 mos · Bangalore Urban, Karnataka, India

Managed marketing budgets, pricing and promotional strategies.
Led media planning and buying across digital and traditional channels.
Led the GTM Strategy for kidswear launch (Saaki Girl).
Overlooked the implementation, across all media channels and created retention strategies that increased transactions for repeat purchase by 23% on an average.
Did setup for marketing automation and scaled up the channels for organic growth.
Led retention, social media and influencer marketing strategies.

D2CMedia BuyingMarketing AutomationE-CommerceStart-upsCommunication+28

Mygate

Assistant Manager: Brand Marketing

Dec 2018 – Oct 2021 · 2 yrs 10 mos · Bangalore Urban, Karnataka, India

Developed strategies to establish the brand, maintain positioning and messaging.
Worked on marketing objectives against business unit priorities. Handled retention & marketing automation.
Implemented consumer research and market trends into actionable insights for communication strategies.
Worked on full 360-go-to market-plans, content roadmaps and oversaw the creation of tools required.
Led implementation of retention, offline, social and influencer marketing strategies.
Worked closely with product, technology and other members of the marketing team to plan and manage mobile app content.
Responsible for coordination with several agencies to make sure they are aligned with the brand purpose and guidelines throughout every communication.

Mobile ApplicationsD2CMedia BuyingMarketing AutomationE-CommerceStart-ups+28

Think tank imc

Associate Partner

Jan 2018 – Dec 2018 · 11 mos · Bengaluru Area, India

Understand the client objective, analyse bottlenecks, study the competition to plan marketing and promotional strategies.
Organised various marketing events and campaigns to enhance awareness and product visibility.
Reviewed and interpreted the competition after in-depth analysis of market information to fine-tune the marketing strategies and escalate business volume.
Conducted market research, lead generation activities, prepared proposals and presentations.
Strategized the long-term business directions to ensure optimum visibility and awareness in line with organisational
objectives.
Interacted with team for planning product marketing strategies as per their requirement; participated in management review.

Start-upsCommunicationCampaign ManagementIntegrated Brand MarketingBrand ActivationBelow the Line Advertising+14

Landmark group

Marketing Communications Intern

Jun 2017 – Aug 2017 · 2 mos · Bengaluru Area, India

Handled marketing events and campaigns
Conducted market research
Created brand alliances for collaboration, tracked campaign performance, led co branding initiatives.
Worked on activities like store launch, season launch and EOSS.
Assisted in budgeting for key events