Jan 2024 – Jan 2025 · 1 yr · Bengaluru, Karnataka, India

• ● Strategic Market Expansion: Designed and implemented expansion strategies and performance-driven marketing plans to successfully launch into new market categories, identifying opportunities aligned with organizational growth objectives.
• ● Persona and Market Definition: Conducted in-depth research to define target personas, ideal customer profiles, product-market fit, and value propositions, culminating in a comprehensive go-to-market (GTM) strategy with precise messaging and positioning.
• ● Growth Marketing Initiatives: Designed and executed data-driven growth marketing strategies, focusing on demand generation and customer retention to amplify brand presence, drive user acquisition, and optimize conversion across multiple channels.
• ● Competitive Analysis and Sales Enablement: Delivered actionable insights through competitor benchmarking, differentiation analysis, and mapping of prospect journeys to strengthen sales outreach and enhance buyer engagement.
• ● Content Strategy and Execution: Directed the creation of diverse and high-impact content, including regional websites, blogs, whitepapers, videos, webinars, case studies, newsletters, and sales enablement materials tailored for various audience segments.
• ● Campaign Management: Led targeted campaigns leveraging LinkedIn, email, and CRM platforms, driving customer engagement and consistently delivering qualified leads for the sales funnel.
• ● Event and Database Management: Spearheaded participation in key international conferences and events, generating high-value in-person meetings and cultivating strategic opportunities while managing robust prospect databases.

Apr 2022 – Feb 2024 · 1 yr 10 mos · Bengaluru, Karnataka, India

• ● Product Marketing: Messaging, positioning, branding, GTM, and launch.
• ● Growth: Corporate website, product webpages, use cases, and case studies.
• ● Sales Enablement: Collaterals, decks, datasheets, and battle cards.
• ● Content Marketing/ Copywriting: Blogs, landing pages, emails, whitepapers, posts, and ad copy.
• ● User Research: Segmentation, user persona, and buyer's journey.
• ● Competitive Intelligence: Benchmarking, differentiation, and repositioning.
• ● Others: Brand management, social media strategy, and campaign management.

Jun 2021 – Apr 2022 · 10 mos

• ● Strategizing Marketing Roadmaps: Designed and executed comprehensive marketing plans for all Wipro IPs, ensuring alignment with business goals and market demands.
• ● Standardizing Marketing Practices: Conceptualized and implemented the Marketing Bluebook and Maturity Dashboard to streamline and elevate marketing efforts across teams.
• ● Campaign Management: Orchestrated and executed high-impact webinars, podcasts, demos, and media publications to enhance thought leadership and drive qualified pipeline growth.
• ● Digital Campaign Optimization: Led integrated social media and email marketing campaigns using Salesforce, Pardot, and Marketo, improving engagement and nurturing leads effectively.
• ● Content Strategy: Optimized and designed website content for product web pages, resulting in enhanced website performance and user experience.
• ● Analyst Engagement: Managed analyst briefings and inquiries, ensuring accurate representation of Wipro’s IPs while responding to product-specific RFIs.

May 2019 – Jun 2021 · 2 yrs 1 mo

Jun 2018 – May 2019 · 11 mos

• ● Developed account-specific GTM strategies and business plans to drive growth and client engagement
• ● Managed the end-to-end RFx lifecycle from proposal creation to submission, ensuring alignment of client tech requirements with existing solutions
• ● Oversaw contract negotiations for SOWs, SLAs, and commercials while collaborating with cross-functional teams
• ● Created impactful competitive battle cards, business use cases, capability catalogs, case studies, brochures, and cheat sheets to support sales enablement and positioning

Apr 2017 – Jun 2017 · 2 mos · Mumbai Area, India · On-site

• Designed and implemented a Competitive Intelligence Framework to empower leadership with actionable insights for strategic decision-making. Streamlined the process of capturing, harmonizing, and disseminating market and competitor intelligence across the organization, enabling better customer engagement in the highly competitive financial services sector.