Deepti Mishra

Product Manager

Bengaluru, Karnataka, India7 yrs 9 mos experience
Highly Stable

Key Highlights

  • Expert in growth marketing and go-to-market strategies.
  • Proven track record in B2B marketing and customer engagement.
  • Strong background in competitive intelligence and market analysis.
Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on growth and strategic initiatives.

Contact

Skills

Core Skills

Growth MarketingGo-to-market StrategyContent ManagementProduct MarketingStrategic Marketing ManagementSales EnablementCompetitive Intelligence

Other Skills

Market ResearchLead GenerationCompetitive AnalysisContent StrategyCampaign ManagementSocial Media MarketingPresalesRFPDigital StrategyB2B MarketingPMMPositioning (Marketing)MessagingProject ManagementBid Response

About

A graduate of T.A. Pai Management Institute with a Post Graduate Diploma in Management specializing in Marketing, currently contributing as Principal Product Marketing Manager at Cyware. Core competencies include growth marketing, digital strategy, and go-to-market (GTM) planning, supported by a strong foundation in persona research and market analysis. Educational background complements a deep understanding of B2B marketing dynamics, enabling impactful contributions to brand presence and customer engagement. At Cyware, collaborated with teams to implement data-driven growth strategies and refine GTM execution, focusing on demand generation and customer retention. Previous roles at Innovaccer emphasized creating targeted messaging, sales enablement materials, and competitive intelligence to align with business objectives. Motivated by fostering innovation and teamwork, bringing a strategic mindset to drive value and success for the organization.

Experience

Cyware

2 roles

Director of Product Marketing

Promoted

Jan 2026Present · 2 mos · Bengaluru, Karnataka, India · On-site

Principal Product Marketing Manager

Jan 2025Jan 2026 · 1 yr · Bengaluru, Karnataka, India · On-site

Innovaccer

2 roles

Senior Product Marketing Manager

Promoted

Jan 2024Jan 2025 · 1 yr · Bengaluru, Karnataka, India

  • ● Strategic Market Expansion: Designed and implemented expansion strategies and performance-driven marketing plans to successfully launch into new market categories, identifying opportunities aligned with organizational growth objectives.
  • ● Persona and Market Definition: Conducted in-depth research to define target personas, ideal customer profiles, product-market fit, and value propositions, culminating in a comprehensive go-to-market (GTM) strategy with precise messaging and positioning.
  • ● Growth Marketing Initiatives: Designed and executed data-driven growth marketing strategies, focusing on demand generation and customer retention to amplify brand presence, drive user acquisition, and optimize conversion across multiple channels.
  • ● Competitive Analysis and Sales Enablement: Delivered actionable insights through competitor benchmarking, differentiation analysis, and mapping of prospect journeys to strengthen sales outreach and enhance buyer engagement.
  • ● Content Strategy and Execution: Directed the creation of diverse and high-impact content, including regional websites, blogs, whitepapers, videos, webinars, case studies, newsletters, and sales enablement materials tailored for various audience segments.
  • ● Campaign Management: Led targeted campaigns leveraging LinkedIn, email, and CRM platforms, driving customer engagement and consistently delivering qualified leads for the sales funnel.
  • ● Event and Database Management: Spearheaded participation in key international conferences and events, generating high-value in-person meetings and cultivating strategic opportunities while managing robust prospect databases.
Market ResearchLead GenerationGrowth MarketingGo-to-Market Strategy

Product Marketing Manager

Apr 2022Feb 2024 · 1 yr 10 mos · Bengaluru, Karnataka, India

  • ● Product Marketing: Messaging, positioning, branding, GTM, and launch.
  • ● Growth: Corporate website, product webpages, use cases, and case studies.
  • ● Sales Enablement: Collaterals, decks, datasheets, and battle cards.
  • ● Content Marketing/ Copywriting: Blogs, landing pages, emails, whitepapers, posts, and ad copy.
  • ● User Research: Segmentation, user persona, and buyer's journey.
  • ● Competitive Intelligence: Benchmarking, differentiation, and repositioning.
  • ● Others: Brand management, social media strategy, and campaign management.
Social Media MarketingMarket ResearchProduct MarketingGrowth Marketing

Wipro

3 roles

Senior Product Marketing Consultant

Promoted

Jun 2021Apr 2022 · 10 mos

  • ● Strategizing Marketing Roadmaps: Designed and executed comprehensive marketing plans for all Wipro IPs, ensuring alignment with business goals and market demands.
  • ● Standardizing Marketing Practices: Conceptualized and implemented the Marketing Bluebook and Maturity Dashboard to streamline and elevate marketing efforts across teams.
  • ● Campaign Management: Orchestrated and executed high-impact webinars, podcasts, demos, and media publications to enhance thought leadership and drive qualified pipeline growth.
  • ● Digital Campaign Optimization: Led integrated social media and email marketing campaigns using Salesforce, Pardot, and Marketo, improving engagement and nurturing leads effectively.
  • ● Content Strategy: Optimized and designed website content for product web pages, resulting in enhanced website performance and user experience.
  • ● Analyst Engagement: Managed analyst briefings and inquiries, ensuring accurate representation of Wipro’s IPs while responding to product-specific RFIs.
Product MarketingGo-to-Market StrategyStrategic Marketing Management

Product Marketing Consultant

May 2019Jun 2021 · 2 yrs 1 mo

Pre Sales and Solutions Consultant

Jun 2018May 2019 · 11 mos

  • ● Developed account-specific GTM strategies and business plans to drive growth and client engagement
  • ● Managed the end-to-end RFx lifecycle from proposal creation to submission, ensuring alignment of client tech requirements with existing solutions
  • ● Oversaw contract negotiations for SOWs, SLAs, and commercials while collaborating with cross-functional teams
  • ● Created impactful competitive battle cards, business use cases, capability catalogs, case studies, brochures, and cheat sheets to support sales enablement and positioning
PresalesRFPSales Enablement

Tata capital

SPARK - Summer Programme to Acquire and Redefine Knowledge

Apr 2017Jun 2017 · 2 mos · Mumbai Area, India · On-site

  • Designed and implemented a Competitive Intelligence Framework to empower leadership with actionable insights for strategic decision-making. Streamlined the process of capturing, harmonizing, and disseminating market and competitor intelligence across the organization, enabling better customer engagement in the highly competitive financial services sector.
Competitive IntelligenceMarket Research

Education

T A Pai Management Institute, Manipal

Post Graduate Diploma In Management — Marketing

Jan 2016Jan 2018

ISABELLA THOBURN P.G. COLLEGE

Bachelor of Arts - BA

City Montessori School

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