Dec 2021 – Feb 2023 · 1 yr 2 mos

• 1) Acquiring New Customers and Brand Engagement
• Achieved steady traffic growth of 30% per quarter through long-form SEO-optimised blogs, pillars, and landing pages.
• Attained average SERP ranking with most blogs and LPs landing in Top 5 positions
• Aided in carrying out brand marketing initiative including Influencer, PR, product and social activities
• 2) Engaging Existing and Prospective Customers and Upselling
• Launched interactive content campaign and increased time on page by 42.76% on the blog in FY 21
• Oversaw social media copies and external collaborations to increase referral traffic by 23..7% per quarter
• 3) Optimising Conversions and Retention
• Revamped and optimised our Help Docs to optimise customer retention campaigns
• Launched and revamped Case Studies/testimonial campaign to convert marquee leads
• Published gated content like eBooks and Reports to garner an average of 1500 QLs per resource.
• Increased Brand Awareness and brand recall. Responsible for creating, and updating content to achieve our brand goals.

Nov 2020 – Nov 2021 · 1 yr

Aug 2019 – Oct 2023 · 4 yrs 2 mos · Remote

Oct 2018 – Oct 2019 · 1 yr · Berlin Area, Germany

Jun 2018 – Nov 2020 · 2 yrs 5 mos · Gurgaon, India

• Increased blog sessions by 223.89% and lead gen by 40%. Was promoted to Head of Content and Outreach.
• Received the B2B Marketing Zone MVP Award for Excellent Content Writing in 2019.
• Led content marketing efforts and maintained an overall blog growth by 20% per quarter.
• Set editorial, content and social guidelines for the team
• Ensured Top 5 SERP rankings for all resources- even with high keyword difficulties
• Optimised all landing pages, blogs, and other content assets for content and SEO.
• Launched content engagement campaigns and lead gen campaigns and garnered qualified high-intent marquee leads.
• Started content partnerships and content syndication campaigns that led to Domain Authority increase by 50%
• Organised and planned brand awareness campaigns with events, roundtables, webinars and podcasts.
• My Job responsibilities include:
• 1) Creating and managing the entire content for the company. The content includes- SEO- friendly Blog posts, Infographics, Lead Magnets like ebooks, checklists, templates, interactive content, videos, webinars, podcast, white papers, case studies, interviews etc.)
• 2) Conduct and host marketing webinars and podcasts.
• 3) Marketing Outreach Specialist- Handling all the guest post submissions and suggestions.
• 4) Handle marketing Mail automation
• 5) Proficient in marketing tools like Mailerlite, Unbounce, Canva, Wordpress, Yoast, Google Analytics etc.

Jun 2017 – Aug 2017 · 2 mos · Gurgaon, India

Jun 2016 – Aug 2016 · 2 mos

May 2016 – Jun 2016 · 1 mo · Gurgaon, India