Jan 2022 – Sep 2025 · 3 yrs 8 mos · Chennai, Tamil Nadu, India · On-site

• Managed both SaaS and on-premise deployments of ManageEngine Analytics Plus, driving adoption across 4,000+ customers.
• Led development of 13+ integrations with popular IT applications (Ivanti, BMC Helix, Splunk, SolarWinds), expanding product reach into new markets.
• Performed rapid research, prototyping, and API documentation of 10+ third-party products to accelerate integration development.
• Built data models and 300+ prebuilt reports/dashboards using Advanced SQL, uncovering hidden insights and enabling faster decision-making for enterprise customers.
• Released customer-focused features that improved onboarding speed by 75% and boosted lead conversion by 40%.
• Partnered with presales, sales, and support teams to drive adoption post-launch.
• Early adopter of AI within Analytics Plus; introduced AI tools across product, marketing, and customer teams to improve productivity.
• Reduced integration release time by 50% by infusing AI into prototyping and development workflows.
• Led AI research and enhanced recommendation & insight features into Analytics Plus.
• Played a key role in launching Analytics Plus MCP tools for both cloud and on-premise deployments.

Mar 2021 – Jan 2022 · 10 mos · India

• Managed KTern's WordPress Blog Platform, YouTube Channel, LinkedIn Company Page, Twitter Handle, and the complete marketing tech stack
• Worked on the UI, UX, and the design part of the development and handled Product Management for KTern's new website
• Picked the color schemes and designed Illustrations and Icons for the new website
• Worked with various stakeholders to make the website live on the proposed date.
• Continuously monitoring, analyzing, and improving the SEO strategy to rank on the first page of SERP for several target keywords
• Organized 7 webinars with a combined viewership of more than 1000
• Created and maintained a database of 22000 contacts across 7 countries
• Built a repository of emails, content templates, and processes to help future marketers scale up faster.
• Developed high-quality content aimed towards customer engagement and education. Designed and implemented email marketing campaigns to educate existing customers. Analyzed data for continuous improvement of marketing campaigns.
• Worked with various customers and partners in gathering feedback and suggestions
• Co-ordinated and explored mutual synergies with various KTern Partners across the globe
• Worked closely with product engineering, sales, and customer success teams to identify the product's value in the market
• Constantly performed market research to help with positioning our product in the market
• Reached out to numerous leads and potential partners for conversion

May 2018 – Mar 2021 · 2 yrs 10 mos · India

• Worked with various brands size varying from individuals to large enterprises to increase their brand awareness by 20%
• Worked as a digital marketing freelancer for other media companies in hunting influencers for their new campaigns.
• Managed over 200 Instagram and YouTube Influencers for Movies and Brand collaborations.
• Managed the overall promotional campaign for TikTok and Helo in 2019 and 2020 for entire south India.
• Handled social media accounts for celebrities and managed to increase their visibility through various planned campaigns
• Worked with various YouTube content creators to help them rank their content on YouTube search and in turn, boost their revenue by 120%
• Managed the post and pre-launch marketing campaigns for 123 films and events