Jan 2024 – Present · 2 yrs 2 mos · New York, United States · Hybrid

• Lead Google's $8B Disruptor Channel, architecting advanced measurement and analytics strategies across AI, data, and platform transformation for top-tier agency partners. Guide C-suite stakeholders in leveraging AI to modernize advertising models, integrating privacy-first capabilities and scaled performance measurement. Own strategic vision, execution, and partner adoption of key growth levers.
• Highlights:
• Spearheaded AI transformation strategy across Google's agency ecosystem, resulting in double-digit YoY revenue growth and rapid product adoption across top partners.
• Reimagined performance management and people development systems for a 440-person org, building inclusive, scalable leadership practices that drive both culture and output.

Jan 2023 – Jan 2023 · 0 mo

• Directed the strategy and execution of AI, measurement, and privacy innovation across Google’s agency ecosystem, with a focus on future-proofing clients and scaling high-margin growth. Built strategic partnerships with digital-first agencies to co-create next-generation data capabilities and position Google as a leader in a privacy-forward, AI-enabled marketplace.
• Highlights:
• Led innovation strategy for a $6.5B book of business, launching scalable AI solutions and tech transformations that reshaped how top marketers approached performance measurement.
• Closed two landmark Google Marketing Platform contracts with $1B agencies—accelerating product adoption and significantly expanding share of wallet in record time.
• Unlocked $80M in net-new GMP revenue through creative pricing models, advanced analytics, and cross-functional collaboration across Sales, Product, Strategy, and Finance.
• Orchestrated the transformation of agency go-to-market strategies through privacy-first readiness, directly influencing product roadmap and partner enablement.
• Served as executive sponsor for performance and inclusion initiatives across the organization, embedding equitable practices into business transformation efforts.

Jan 2021 – Jan 2023 · 2 yrs

• Led the strategy, go-to-market, and growth execution for Google Marketing Platform’s most dynamic partnerships, including top independent agencies, channel partners, consultancies, and global systems integrators. Managed a team of 2 managers, 10 AEs, and 50+ cross-functional stakeholders to scale platform adoption, grow multi-billion-dollar revenue streams, and guide partners through industry disruption.
• Highlights:
• Delivered 20% YoY revenue growth on a $5B book by designing and executing a scaled partnership strategy tailored to mid-sized and long-tail agencies.
• Only U.S. Platforms leader to simultaneously manage two revenue pods, each outperforming expectations and delivering sustained double-digit growth.
• Designed and launched a global GTM strategy for the Channel Partner Ecosystem, including a scalable GMP certification program that elevated partner capability and drove broader market adoption.
• Protected and expanded pipeline amid M&A and macroeconomic disruption through strategic storytelling, CXO relationship building, and change leadership.
• Developed and promoted 15+ team members into expanded leadership roles, embedding a culture of mentorship, ownership, and inclusive growth.
• Co-created market-facing programs to solve industry-wide talent shortages and readiness for a cookie-less future, positioning Google as a trusted ecosystem partner.

Jan 2018 – Jan 2021 · 3 yrs

• Sales leader responsible for solving complex problems and bringing structure to evolving partners. Led team of 9 Account executives and 8 programmatic account managers for Google Marketing Platforms. Fastest growing agency pod. Reshaped business to focus on largest revenue opportunities to drive sustained growth.
• Key Accomplishments:
• Executive committee representative for Google to improve wellbeing and DEI on behalf of 2500+ members of the Americas LCS organization with 3-8 points improvement across categories..
• Increased annual fee revenue 10x from $50M to $500M+ in 3 years through new business and existing customer growth.
• Drove Scale Strategy of Agency Direct business & launched Agency Channel Partner Strategy & Business in Market

Jan 2015 – Jan 2018 · 3 yrs

• Led a high-growth portfolio of independent agencies and holding companies, including Havas and Dentsu, during a period of significant market evolution. Oversaw a team of 9 account executives and programmatic account managers responsible for scaling adoption of Google Marketing Platforms and redefining go-to-market motions in a rapidly shifting ecosystem.
• Highlights:
• Grew platform revenue from $50M to $500M+ over 3 years by reorienting strategy toward highest-yield opportunities, driving both new business and deep expansion.
• Built and operationalized Google’s Agency Channel Partner strategy, now a foundational part of the GMP ecosystem.
• Represented the Americas region on the Googlegeist Executive Committee, delivering 3–8 point improvements in wellbeing and DEI across a 2,500+ person org.
• Created and scaled the Agency Direct growth playbook, driving repeatable success across diverse partner types and business models.
• Cultivated executive trust across multiple agency networks thro

Jan 2011 – Jan 2015 · 4 yrs

• Led a team of 5 account executives driving growth across DoubleClick Bid Manager ($112M), Campaign Manager, and Rich Media Solutions. Spearheaded holding company strategy, accelerating revenue and product adoption.
• Negotiated Google’s first Platforms holding company deal with IPG Mediabrands—transforming a $32M opportunity into a $2B+ annual revenue engine.
• Drove consistent YoY growth across product lines, expanding the Havas pipeline 3x in under 12 months.
• Recognized with the Great Manager Award for leadership impact and team development.

Jan 2009 – Jan 2011 · 2 yrs

• Continued to manage existing book of business while also building relationships with advertising agency customers (IPG, independent agencies). Secured new business and expanded existing accounts within DoubleClick’s search solutions and ad serving portfolio. Managed the sales lifecycle from pitching through closing, onboarding, and ongoing ownership of customer relationships. Consistently recognized as a top revenue producer within the agency group.

Jan 2007 – Jan 2009 · 2 yrs

• Managed a book of 150+ advertising agency accounts. Marketed DoubleClick’s portfolio of ad serving solutions (DoubleClick Search, DoubleClick For Advertisers), handling daily product activation, adoption, revenue reporting, and customer satisfaction. Focused on expanding existing customer relationships in addition to upselling across the portfolio.