Apr 2024 – Oct 2025 · 1 yr 6 mos · Remote

• Led company-wide repositioning to "AI for Revenue," consolidating messaging across a multi-product platform and aligning web, sales, and campaigns behind a single narrative.
• Owned the sales engagement product line end-to-end: positioning, messaging, launch strategy, demos, and enablement, establishing the internal benchmark for what AI-informed PMM looks like.
• Partnered with product, engineering, and design to surface market insights and customer feedback that directly shaped roadmap priorities and AI feature development.
• Built AI agents using ChatGPT, Glean, and Perplexity to stress-test narratives, sharpen launch assets, and keep cross-functional teams moving faster.

Jul 2023 – Mar 2024 · 8 mos · Bend, Oregon, United States · Remote

• Built Rattle's entire PMM foundation from scratch: messaging architecture, segmentation, launch planning, competitive intelligence, and sales enablement.
• Repositioned Rattle from a Slack bot to a category-defining Revenue Process Automation platform, contributing directly to the company's first $1M+ quarter.
• Developed onboarding, lifecycle messaging, and in-product education to accelerate adoption across segments.

Nov 2022 – Jun 2023 · 7 mos · Bend, Oregon, United States · Remote

• Re-established Clearbit's PMM function after a two-year gap, introducing scalable launch processes, new segmentation, and upmarket positioning.
• Led GTM for "Powered by Clearbit," repositioning APIs as in-product data solutions and driving 150% of sales quota in Q1 post-launch.
• Doubled free tool signups through high-conversion messaging and product-led growth experimentation.

Aug 2022 – Nov 2022 · 3 mos · Remote

• Built strategic relationships with key SIs like Snowflake and Databricks, aligning with data and analytics leaders to expand influence.
• Drove co-selling campaigns by creating educational materials that enhanced collaboration and accelerated joint sales.
• Evangelized data.world’s offerings through co-hosted webinars and speaking engagements, amplifying partner impact and market presence.

May 2022 – Aug 2022 · 3 mos · Remote

• Launched data.world’s knowledge-graph-powered data lineage at the Gartner Data and Analytics Conference, reigniting 70% of closed-lost opportunities from H1.
• Standardized six core sales plays, providing GTM teams with detailed materials and customer journey maps to drive consistency and effectiveness.
• Led enablement efforts by coordinating technical training with EPD and creating all supporting content for GTM teams.

Jul 2021 – May 2022 · 10 mos · Remote

• Redefined technical buyer personas like data engineers and architects to align messaging with strategic goals.
• Analyzed competitor offerings to shape product strategy and craft targeted campaigns that stood out.
• Positioned data.world as a thought leader in the Modern Data Stack and data mesh through compelling content and storytelling.

Sep 2020 – Jul 2021 · 10 mos · Hybrid

• Launched the first self-serve ECDN free trial, driving 75% of new leads and doubling net-new revenue.
• Co-led beta and launch of Kollective IQ analytics dashboard, accelerating product adoption and engagement.
• Built Microsoft co-sell assets that generated 90% of all referral traffic from partnership programs.

Mar 2020 – Sep 2020 · 6 mos · Hybrid

• Targeted the CIO persona with a custom research project on post-pandemic technology needs of Global 2000 companies, shaping messaging and outreach strategies.
• Drove inbound marketing campaigns to increase brand visibility and attract high-value leads.
• Led corporate communications and media strategy, amplifying Kollective’s presence in the market.

Sep 2018 – Mar 2020 · 1 yr 6 mos · On-site

• Built G5’s inbound marketing strategy by introducing new content channels to engage target audiences.
• Developed industry-specific reports with the advanced analytics team, solidifying G5’s leadership in AdTech for commercial real estate.
• Partnered with Creative to establish new brand guidelines and trained internal teams to ensure consistent use.

Apr 2018 – Sep 2018 · 5 mos · On-site

• Managed a team of 8 internal and 16 freelance writers, ensuring content quality and alignment with brand goals.
• Drove revenue growth for Creative Services, scaling quarterly revenue from $75k to over $1M in just one year.
• Served as a subject matter expert on content creation for B2C and B2B audiences, supporting Sales and Success with pitches and project planning.

Nov 2015 – Mar 2018 · 2 yrs 4 mos · On-site

• Launched training programs and implemented best practices to boost team productivity and content quality.
• Streamlined onboarding and project management, improving efficiency and ensuring timely delivery across projects.
• Optimized project and resource planning to successfully manage complex initiatives at G5.