Emilia Guidobono, PMP

Creative Director

Montevideo, Montevideo, Uruguay7 yrs 7 mos experience
AI Enabled

Key Highlights

  • Expert in managing creative workflows and video production.
  • Proven success in performance marketing with high ROAS.
  • Strong mentor for editors and creative teams.
Stackforce AI infers this person is a Marketing and Creative Operations specialist with a focus on video production.

Contact

Skills

Core Skills

Creative StrategyProject ManagementDigital MarketingPost-productionDirect Response MarketingVideo Editing

Other Skills

Adobe Premiere ProVideo ProductionAfter EffectsPaid Media AdvertisingVideo Post-ProductionSocial MediaTeam MentorshipAgile Project ManagementAI for BusinessGPT-4Artificial Intelligence (AI)Agile MethodologiesRisk ManagementStrategyContent Strategy

About

I work at the intersection of creative operations, video production and performance marketing. Most of the time my role ends up being helping creative teams move ideas forward. Organizing workflows, coordinating people and making sure things actually get done. My background started in video production, but over time I naturally moved into coordinating projects and improving processes across marketing and creative teams. I’ve worked closely with designers, editors, freelancers and agencies supporting campaigns and helping connect strategy with execution. I like bringing structure to environments that are usually a bit messy by nature. Creative teams, fast campaigns, growing marketing operations. The kind of places where ideas are good but the system around them sometimes needs help. That’s usually how I ended up managing projects in the companies that hired me, which eventually led me to pursue my PMP. I’m comfortable moving between strategy conversations, editing timelines and project coordination. I enjoy mentoring editors, brainstorming creative ideas and helping teams stay aligned when things get busy. My weakness? My “just a quick note” Slack messages are never quick. If Slack had a word limit I’d probably riot. But at least the projects get delivered.

Experience

Complement

Creative Manager | Creative Strategy

Jan 2023Jan 2026 · 3 yrs · Montevideo, Uruguay · Remote

  • → Managed the creative pipeline for paid media campaigns, coordinating designers, editors, freelancers and external agencies.
  • → Produced performance video ads for Meta campaigns supporting $100K+ monthly ad spend, with creatives reaching up to 6.2 ROAS and ~$37 CPP.
  • → Co-led the TikTok Shop launch, managing Seller Center, affiliate onboarding and creator collaboration.
  • → Organized creative workflows and supported campaign testing across marketing and creative teams.
  • → Produced and edited short-form content including ads, UGC, Reels and TikTok from product shoots, partners and long-form content.
Adobe Premiere ProVideo ProductionVideo EditingDigital MarketingCreative StrategyAfter Effects+4

Loog guitars, llc.

Creative Strategist & Video Lead

Aug 2021Jan 2023 · 1 yr 5 mos · Montevideo, Uruguay · Hybrid

  • → Edited and produced video content for paid and organic social campaigns.
  • → Worked closely with the Growth lead on performance creatives for Meta campaigns.
  • → Contributed creative ideas and testing concepts for paid media.
  • → Created internal documentation and workflows for marketing and onboarding processes.
  • → Produced and edited long form educational content for Loog Guitar School on YouTube.
Project ManagementPost-ProductionCreative Strategy

Ready set

Lead Video Editor – Direct Response

Feb 2021Aug 2021 · 6 mos · Montevideo, Uruguay

  • → Edited performance video ads for multiple brands across paid social campaigns.
  • → Worked with creative strategists on direct response concepts and testing ideas.
  • → Delivered a masterclass to ~30 editors on direct response structures and performance marketing principles.
Video EditingDirect Response MarketingCreative Strategy

Trafilea tech e-commerce group

Post Production Lead

Apr 2018Oct 2020 · 2 yrs 6 mos · Uruguay · Hybrid

  • → Promoted from Video Editor to Post-Production Lead during the company’s growth from startup to $250M annual revenue.
  • → Led creative production and video strategy for high-volume paid media campaigns across multiple DTC brands.
  • → Contributed to performance marketing initiatives achieving 2.7 ROAS on prospecting campaigns with $50K+ ad spend.
  • → Helped launch and scale campaigns generating 3,400+ purchases and $138K revenue within the first days of launch.
  • → Collaborated closely with media buyers and strategists to align creative production with paid media performance goals.
Creative StrategyPost-ProductionTeam MentorshipAgile Project ManagementProject Management

Transparente films

Assistant Editor

Oct 2016Nov 2016 · 1 mo · Uruguay

  • Small assistant editor job for two particular projects, organizing media, etc while an editor was absent.

Emilia guidobono

Freelance Video Producer | Social Editor

Feb 2016Aug 2017 · 1 yr 6 mos · Uruguay · On-site

  • → Worked on video production and post-production projects for social, event, and immersive (360°/VR) content.
  • → Managed projects end-to-end on VRducation, an educational VR initiative by SimDesign, including post-production and a photoshoot for product and promotional use.

Mvd films

Video Production & Post-Production | Project Management

Aug 2014Aug 2017 · 3 yrs · Uruguay · On-site

  • → Worked in video production and post production for social and broadcast projects.
  • → Built workflows and organized production processes in close collaboration with Williams Ledesma during the early months of a new television production studio supporting NSTV programming.
  • → Supported project coordination across production tasks, from filming to post production and delivery.

Lalá café con libros

Coffee Shop Attendant

Jun 2014Oct 2014 · 4 mos · Uruguay

Education

Universidad ORT Uruguay

Associate's degree — E-Commerce/Electronic Commerce

Mar 2021Nov 2022

A+ vanguardia en educación

Associate's degree — Post Production

Jan 2016Jan 2016

Escuela de cine del uruguay

First year — Cinematography and Film/Video Production

Jan 2015Jan 2015

École internationale de langues YMCA

French Studies

Jan 2017Jan 2018

Asociación de empleados de Teledoce

Certificado de realización

Jan 2014Jan 2014

Asociación de empleados de Teledoce

Certificado de realización

Jan 2014Jan 2014

Liceo Carlos Vaz Ferreira

Engineering

Jan 2013Jan 2013

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