Apr 2023 – Jul 2023 · 3 mos

• Cross-market training under GLDP program.
• Part of Marketing and Sales Support Team in BMW Financial Services Korea.
• Analysing market characteristics, dealership model and other entities involved.
• Training on Product, Marketing, Controlling and Risk, Insurance and Customer journey.
• Gap analysis in customer end of term journey and linking with customer loyalty.

Dec 2022 – Apr 2023 · 4 mos

• Handled topics of Marketing as part of GLDP stint.
• Coordination with BMW group to develop customer journey in marketing communications.
• Understanding tools of marketing automation and developing use cases.
• Coordination with agencies to develop marketing materials.
• Conference management and coordination with 20+ dealerships across country.

Sep 2022 – Dec 2022 · 3 mos

• Part of Product Team at BMW HQ in Munich.
• Analysed data of over 34 markets which BMW Financial Services is present in.
• Creation of dashboard of products and services available across all markets.
• Networking across BMW AG to understand company goals from global standpoint.

Apr 2022 – Aug 2025 · 3 yrs 4 mos

• Led sales transformation across BMW, MINI & Motorrad, delivering 25% YoY growth and 40% higher dealer profitability (SMBs) through strategic pricing optimization, network incentives, and customer retention programs across India and APAC.
• Strategic Pricing & Profitability Optimization: Engineered dynamic pricing models across 50+ vehicle lines, balancing revenue targets and profitability while aligning with C-suite financial objectives.
• Channel Incentive Transformation: Built and deployed a new Commission & Incentive Framework replacing legacy systems—enhancing dealership payouts by 40% and driving sustained volume growth.
• Retention & Customer Lifecycle Management: Led end-of-term process transformation and designed retention strategies that improved renewal rates by 15%, winning Regional Loyalty Awards across APAC.
• Solution Pitching & Adoption: Developed and launched new finance products (e.g., BMW Smart Finance) that diversified customer offerings and boosted adoption, demonstrating an ability to translate client needs into a powerful business solution.
• Forecasting & Business Planning: Directed forecasting, target setting, and budgeting across models and loan types; prepared dealership business plans with 20+ CEOs aligning annual financial and growth targets.
• Cross-functional Collaboration & Process Efficiency: Partnered with Operations, Risk, and Technology teams to migrate to Phoenix Loan Origination System, cutting turnaround times by 40% and strengthening process efficiency.
• C-Suite Reporting: Monthly financial performance and sales forecasts presented to CEO, CFO & COO, utilizing executive dashboards to drive data-informed decisions and action plans.
• Sales Enablement: Sales Excellence workshops conducted across 20+ dealer partners (SMBs), upskilling business heads and retention managers to drive finance performance and sustained growth.

Apr 2022 – Sep 2022 · 5 mos

• Management training on captive financing.
• Handled topics of Customer Loyalty.
• Analysing customer behaviour across multiple brands within BMW, MINI and Motorrad.
• Training in topics including Product Management, Operations, Marketing, Controlling.

May 2021 – Jun 2021 · 1 mo · India

• Worked as an external consultant to company to provide solutions for value addition to customers.
• Provided insights on how to transform the current relationship-based advisory role to a risk advisory role, by converting Relationship Mangers (RM) into Risk Advisors or Trusted Risk Advisors.
• Aided on launch of CRA+ Program, provided back-end support for marketing of program through creation of logo, working with top management to create structure of program and taking feedback.
• Created Query Platform on SharePoint Lists to facilitate better communication between RMs and Underwriters, reducing information gap and enhancing data sharing securely.

Aug 2020 – Apr 2022 · 1 yr 8 mos · Punjab, India

• Responsible for conducting student cultural events within and outside the institute.
• Handling of social media accounts and increasing engagement across platforms.
• Cultural calendar preparation, inclusion of several events to promote cultural diversity.
• Keeping students’ morale high by organizing fun events throughout the MBA program.
• Proper budget allocation for execution of events within the stipulated time frame.

Sep 2018 – Jul 2020 · 1 yr 10 mos

• Responsible for managing Knowledge Base of customer support for a major Telecommunications client in the United Kingdom.
• Handled content base of over 3500+ processes,1000 + forms, 15000+ tariffs and other databases.
• Pro-actively worked towards continually improving current processes of customer support.
• Facilitated timely management of and completion of Change Requests.
• Successfully managed projects in small teams, contributed to effective team work.
• Analyzed entire content and assessed impact of each change on customer journey (regulatory, competitive, etc.)
• Conversion of 1500+ new processes to Visios for ease of understanding for agents in UK+ Europe, and Asia.
• Assisted seniors and managers in various tasks within different domains.

Sep 2017 – Aug 2018 · 11 mos

• Developed content for a major retailer based in the United Kingdom.
• Utilized SEO techniques for content creation.
• Created product descriptions of over 15000+ products across various retail categories.
• Acquired social media contract for Pinterest, added over 500 items to Pinterest handle of the company.
• Demonstrated industry expertise, suggested areas on improvement and ensured quality delivery as per client requirements.
• Content audits - Seasonal changes, removal of outdated content, improvement of existing content