Feb 2024 – Present · 2 yrs 1 mo · Mumbai, Maharashtra, India

• Leading Marketing for Swiggy Instamart & Private Brands

Jan 2023 – Dec 2023 · 11 mos · Mumbai, Maharashtra, India · Remote

• Fractional CMO for various startups such as Pepper Money (now Fab Money), Fishbowl, Stader.

Feb 2021 – Jan 2023 · 1 yr 11 mos · Mumbai Metropolitan Region

• Driving Brand Marketing, Content marketing and Communications for SonyLIV
• Leading Marketing for Live Sports, Originals (Hindi & Regional), International Shows & Linear TV Content
• Key Projects: Shark Tank, Rocket Boys, Scam, Gullak, Maharani, Olympics, India vs Eng, Tabbar, Australian Open, French Open, KBC, Kapil Sharma, etc

Nov 2019 – Feb 2021 · 1 yr 3 mos

• Spearheading the Marketing & Sales (Ecommerce & Omni-channel) function for INR 3 billion French fashion brand (HQ: Paris). Currently managing diverse teams to drive Brand & Growth Marketing, PR, Loyalty and Sales & Merchandising Operations
• Key Highlights
• Leading the Marketing (Online + Offline), Ecommerce (P&L management) and Omni-channel function
• Successfully delivered a 21% CAGR growth in top-line and a 60% CAGR growth in bottom-line in record 3 years becoming the fastest growing menswear apparel brand in the country
• Increased TG awareness +52% over 3 years by launching the men* campaign across Digital, Print, OOH, Cinema, etc.
• Accountable for P&L results, budget control and achieving stated targets (INR 350 million) for revenue, margin & profitability
• Awarded CMO Asia Most Influential Global Marketing Leader 2019 & Young Achiever of the year 2018
• Won Gold for Best use of Social Media (World Denim campaign) at the Great Lifestyle Brands Conference & Awards 2019

Aug 2016 – Nov 2019 · 3 yrs 3 mos

• Own the Marketing, Growth, PR and Loyalty function for the INR 3 billion French men’s fashion label encompassing strategic planning, advertising, creative & content development, media planning & buying, public relations, sales promotion, CRM program and customer experience
• Key Highlights
• Nominated for the ET Awards - Young Retail Professional of the Year
• Awarded the Economic Times Promising Brand Award 2018
• Built a 3 year marketing strategy and secured resources for the same by presenting the strategic direction to the board
• Developed and implemented annual marketing plan & media strategy resulting in 35% sales growth and 50% growth in P&L
• Building a robust growth marketing and hyper-local marketing strategy
• Realigned the digital marketing and e-commerce strategy to deliver 5x increase in followers and 2x increase in engagement
• Spearheaded various public relations initiatives resulting in 100% increase in earned media
• Developed and managed all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives thereby driving 40% repeat business contribution m-o-m

Apr 2013 – Jul 2016 · 3 yrs 3 mos · Mumbai Metropolitan Region

• Handpicked for the CEO’s Cross Functional Senior Leadership Development Program: Led Marketing (ATL, BTL, Digital & PR) for Bestseller’s no.1 INR 7 billion brand JACK & JONES (HQ: Denmark)
• Key Highlights
• Crafted the marketing calendar for the year 2014-17 with a focus on building TOM brand recall (+49%), increasing market share (+30%), driving footfalls (+23%) and increase sales conversion (+20%) to impact 2x growth in revenue
• Conceptualised and launched the biggest ATL campaign (TV, Digital, Print, OOH, etc) increasing market share by 27%
• Designed and implemented the brand foray into Ecommerce and led development of other digital assets
• Awarded the 3rd most admired fashion brand in the country by Brand Equity 2015 Study

Jun 2011 – Mar 2012 · 9 mos · Mumbai

• Crafted & implemented the marketing strategy and P&L delivery through marketing partnerships by leading a team of 7. Worked closely with sales, brand solutions, editorial and operations team to deliver value growth and enhance market share
• Key Highlights
• Led INR 70 million National Brand Campaign, biggest ad campaign at MiD DAY by liaising with sales, editorial & advertising teams: Media included Print, Television, Online & PR
• Generated INR 30 million revenue by conceptualising B2C and B2B marketing properties
• Increased yearly ad revenue by 20% and acquired 5 clients through special edition MiD DAY Cuppa
• Achieved highest market share increase of 8% (Industry:-5% de-growth) among English dailies by market development activities
• Won Global INMA Marketing Award 2012: Conceptualised & led Anti-Domestic Violence campaign
• Won Global WAN IFRA Young Readers Award 2012: Led the Meter Down campaign

Oct 2008 – Jun 2011 · 2 yrs 8 mos

• Led teams to pitch for new client acquisition and produce advertising ideas that resolve defined business problems by combining market data, qualitative research, consumer insights and product knowledge
• Key Highlights
• Rewarded with “High Achiever Award” for exemplary performance among 20 planners across India
• Helped client attain 300% sales jump by crafting communication strategy for an automobile major
• Acquired an automobile major as a retainership account with a marketing budget of INR 600 million

Feb 2008 – Jul 2008 · 5 mos

• Received "Excellent" rating on key parameters such as team work, leadership, etc
• Prepared project schedule & commissioned subsystems at Dubai International Airport (4.5 billion AED) & City Hospital

Jun 2006 – Aug 2006 · 2 mos

• Estimated and quantified the inventory by inspecting the floor plan design given by the clients.
• Received highest grade (A) in the assessment of internship