Aug 2023 – Jul 2024 · 11 mos · Bengaluru, Karnataka, India · Remote

• Conceptualize, Define and Build marketing team and base marketing framework for the organization.
• Manage budgets, teams and global partnerships for the organization – Salesforce, Zoho, Vonage, Aircall and more.
• Responsible for P&L and build pipeline – achieve USD 30 Mil ARR in realised revenue. Achieve overall turnover of USD 90 Mil.
• Launch a new Brand – Conversive which is a new product, brand and identity for the organization.
• Conceptualize the PLG (Product Led Growth) motion for the organization. Deliver 3 growth experiments every month.
• Current tech stack includes: Hubspot, SFDC, Zoominfo, Pardot, SEM rush, Google data studio and more.
• Manage end to end events – in USA, India and Australia.
• Manage a lean team with focus on performance.
• Responsible for product launch and closely aligning the marketing buyer’s journey programs with product lifecycle stage.
• Responsible for contributions to product name, pricing and is evaluated for impact made on closed revenue.

Dec 2021 – Jun 2023 · 1 yr 6 mos · Greater Bengaluru Area · Hybrid

• High level description of responsibilities
• Instrumental in achievement of USD 200 Mil valuation with the objective to raise Series B round for Talview.
• Led the complete Marketing function including Demand Generation, Field Marketing, Product Marketing,
• Marketing Operations and Digital Marketing.
• Executed programs to deliver a high-value pipeline in a fast-paced, high-growth environment for 2X growth YoY.
• Delivered a pipeline of USD 12.4 Million, and with a realized net new quarterly ARR of USD 6.5 Mil.
• Managed Hubspot and SFDC tech stack with a PowerBI and a TPP reporting overlay.
• Managed events including yearly #instahiring events that witness over 800,000 visitors on digital and other mediums.
• Maintained a lean, performance focused team.
• Responsible for product launch and closely aligning the marketing buyer’s journey programs with product lifecycle stage.
• Executed GTM plans for Recruitment (Hiring) and Proctoring business verticals.
• Managed 2 large events in USA and India – generated pipeline worth USD 3 Mil.
• Responsible for contributions to product name, pricing and is evaluated for impact made on closed revenue.

Oct 2016 – Dec 2021 · 5 yrs 2 mos · Bengaluru, Karnataka, India

• High level description of responsibilities
• Led design and execution of B2B Marketing campaigns with a cumulative USD 1.2 Billion pipeline that was generated across more than 450 marketing campaigns.
• Setup and handled operations of 5 Captive Marketing Centres of Excellence (MCoE) for IBM, Happiest Minds Tech, CMS IT services, Microgenesis and Quinnox.
• Responsible client acquisition and managing clients including - IBM, Unisys, Swiggy, Happiest Minds Technologies, Capgemini, Quinnox, CMS IT services, MicroGenesis and more.
• Created a healthy brand in India and USA demographics
• Starting a company from scratch and running it profitably for 5+ years
• Took company to USD 2.1 Million turnover – on bootstrapped mode
• Increased the resource strength from 1 – 64 in 3 years
• Created the largest ecosystem for marketing automation implementation.
• Created partnerships with Oracle (Eloqua), Marketo, Demandbase, Sales Manago, Foxtra and others

Mar 2015 – Oct 2016 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Responsible for Global Marketing Operations. Manage and work as a part of a Global Marketing team spread across India, USA, EU, and Japan.
• Help create meaningful conversations with clients like Merc, Roche, J&J, Abbott, Dr. Reddys, AbbVie, and, GSK.
• Helped achieve industry-leading YoY growth for ArisGlobal.

Jan 2012 – Dec 2014 · 2 yrs 11 mos · Greater Bengaluru Area

Sep 2009 – Dec 2012 · 3 yrs 3 mos · Greater Bengaluru Area

May 2007 – Sep 2009 · 2 yrs 4 mos · Greater Chennai Area

• Responsible to drive Marketing Operations for Globally spread manufacturing business vertical within MGL.

Nov 2005 – May 2007 · 1 yr 6 mos · Gurugram, Haryana, India

Mar 2003 – Oct 2005 · 2 yrs 7 mos · Gurugram, Haryana, India