Vaishali Pandey

Co-Founder

Bengaluru, Karnataka, India15 yrs 11 mos experience

Key Highlights

6+ years in content strategy across multiple industries
Expert in SEO and organic growth strategies
Proven track record in campaign execution and content creation

Stackforce AI infers this person is a content strategist with expertise in EdTech and FinTech industries.

Contact

vaishali.trpth@gmail.com LinkedIn

Skills

Core Skills

Seo & Organic GrowthCampaign StrategyEntrepreneurship

Other Skills

SEOcontent creationteam managementperformance trackingcontent strategycross-channel executionMeta adsbusiness managementdesignmarketingCommunity Buildinginstagram growthconversion copywritingCampaign Strategy DevelopmentCRM

About

I build content systems that grow visibility, earn trust, and drive real business outcomes — across SEO, social media, and full-funnel campaigns. With 6+ years in content strategy across fintech, edtech, and insurance, I work end-to-end — from SEO research and topical authority mapping to Meta ad copy, webinar campaigns, WhatsApp flows, and landing pages. My focus is always the same: content that converts and compounds over time. What I do: SEO & organic growth — keyword strategy, intent mapping, EEAT, LLM-first content Campaign strategy — positioning, messaging, paid + organic, cross-channel execution Social media — content strategy, brand collaborations & creator partnerships Content creation — blogs, landing pages, ad copies, video scripts, case studies Currently leading content strategy at Propelld, where I own the full content roadmap for an edtech-fintech brand. Beyond the 9-to-5, I'm the voice behind @vaishalisjournal (4.1K) — a lifestyle community covering parenting, travel, food, and life stories — and @myfoldedcorners, a book recommendations space. I don't just strategize content — I live it. Former banker. Certified AML & KYC expert. That decade in finance gives me a sharp edge in high-trust, regulated-industry content that most content marketers simply don't have. If you're a brand looking to grow through content or a team that needs a strategist who can think and execute, let's talk. 📩 vaishali.trpth@gmail.com

Experience

Propelld

Content Strategist

Apr 2024 – Present · 1 yr 11 mos

Built and owned the end-to-end content roadmap for Propelld, an edtech-fintech brand, aligning SEO, campaigns, and business objectives across the full customer journey.
Grew organic traffic through SEO strategy - keyword research, intent mapping, topical authority, and LLM-first content fundamentals
Launched webinar and consultation campaigns end-to-end - owning positioning, Meta ad copy, video scripts, and cross-channel execution across various channels.
Strengthened EEAT across the content ecosystem, improving search credibility in a high-trust, regulated category
and across multi-format content- blogs, landing pages, and paid ad copies driving lead generation and conversion
Built and managed an intern team, running editorial calendars and content operations at scale
Tracked and optimised performance weekly using Google Analytics, SEMrush, and Search Console

SEOcampaign strategycontent creationteam managementperformance trackingSEO & organic growth+1

Digit insurance

Content Writer

Jun 2022 – Apr 2024 · 1 yr 10 mos · Bengaluru

Pepper content

Content Creator

Sep 2021 – Apr 2024 · 2 yrs 7 mos · Bangalore Urban, Karnataka, India

Various projects

Content Developer

Jan 2020 – Jun 2022 · 2 yrs 5 mos

Kotak mahindra bank

Branch operations head

Mar 2019 – Nov 2019 · 8 mos · Bangalore

Kreative kona

Founder and Designer

Feb 2017 – Apr 2024 · 7 yrs 2 mos · Bangalore

Kreative Kona is a handicrafts studio wherein we deal with customised and quirky home decor and gifting solutions.
Having an extensive Banking sales and operations experience, a love for art and an eye for unique stuff, combined all to set up a company that is bootstrapped and profitable today.
Here is our social media presence:
https://www.facebook.com/kreativekona/

business managementdesignmarketingEntrepreneurship

Axis bank

Deputy Manager

Sep 2010 – Feb 2017 · 6 yrs 5 mos · Bangalore

Joined Axis Bank as Assistant Manager Operations and worked across various profiles viz. Customer Relationship Manager, Service RM and Branch Operations Head. Handling the day to day Operations in the bank,managing customer relations and also cross sales. Eventually took up the role of Branch Operations Head leading the operations team.

Regency hospital ltd. kanpur

Management Trainee

May 2010 – Sep 2010 · 4 mos

Operations in Marketing:
Responsible for all marketing & Client management activities with companies like GAIL , IOCL , RBI, SAIL , SBI , Pepsico and so on
Handling the various health packages offered by the hospital, customizing them according to customer requirements and thus generating more business for the hospital
Acting as a relationship manager between the various empanelled institutions & the hospital
Responsible for systematic operationalision of all the marketing plans of the hospital

Tata motors

Summer Intern

Apr 2009 – Jun 2009 · 2 mos

Project : Developed a promotional strategy for the Tata Marcopolo School Buses
Contribution:
Conducted an extensive market research exercise for schools across the state of UP to determine the buying behavior of the customers
Key Highlights:
Research carried out in 6 districts of UP ( Sitapur, Raibareilly, Hardoi, Unnao, Lakhimpur, Barabanki)
The research methodology involved interacting with the customers, i.e. the schools in these districts to know their buying preferences and perception towards purchase of school buses
Suggested various promotional strategies for Marco Polo buses based on the data collected on customer perception and their preferences.