Astha Raizada

CEO

Gurugram, Haryana, India10 yrs 1 mo experience

Key Highlights

Expert in driving B2B marketing strategies.
Proven track record in demand generation.
Skilled in embedding AI in marketing operations.

Stackforce AI infers this person is a B2B Marketing Expert with a focus on Demand Generation and Content Strategy in the SaaS and Consulting sectors.

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Skills

Core Skills

B2b MarketingDemand GenerationContent Strategy & PlanningSaas Product Marketing

Other Skills

Audience Segmentation & MessagingCampaign StrategiesClient RelationsContent DevelopmentContent EditingCorporate CommunicationsCritical ThinkingLead GenerationLeadershipManagementMarketing AutomationMarketing LeadershipProject ManagementPublic RelationsPublic Speaking

About

For over 9 years, I’ve been a wordsmith who believes in building and executing marketing that doesn’t just make noise—it moves the needle. I lead B2B marketing with a clear bias for action: driving full-funnel strategies, embedding AI and automation into operations, and crafting systems that turn visibility into revenue. Across sectors like IT, SaaS, Education, and digital transformation, I’ve built scalable marketing functions that align with business goals, fuel demand, and deliver outcomes—not just campaigns. What I bring to the table: • Growth-focused GTM and demand generation strategies • Insight-led campaigns that blend creativity with commercial impact • Future-ready marketing operations powered by data, automation, and AI • A leadership style rooted in clarity, speed, and collaboration I thrive in fast-moving environments where experimentation is encouraged and outcomes matter. When not leading strategy, you’ll find me deep in a book—always learning, always refining the art of storytelling.

Experience

Worxwide consulting

Head of Marketing

Mar 2025 – Present · 1 yr · Gurugram, Haryana, India · On-site

Leading the end-to-end marketing strategy to drive pipeline growth, brand visibility, and sales acceleration across B2B enterprise segments.
Driving full-funnel campaigns across digital, content, email, and event channels to support sales and business development.
Shaping the brand narrative across web, social, PR, and thought leadership to position Worxwide as a category leader in consulting and transformation.
Steering demand generation programs with a strong focus on high-intent lead capture and conversion.
Building a data-led marketing engine to track, measure, and optimize performance across all touchpoints.
Collaborating with cross-functional teams (sales, design, product, leadership) to align marketing with growth priorities.
Managing large-scale events like SalesX Summit to boost CXO engagement and industry influence.
Leading content strategy and execution for service pages, case studies, blogs, and campaigns that resonate with decision-makers.

B2B MarketingDemand GenerationMarketing AutomationContent Strategy & PlanningCampaign Strategies

Copper digital

Senior Marketing Manager

Apr 2022 – Feb 2025 · 2 yrs 10 mos · Gurugram, Haryana, India · On-site

Led full-funnel B2B marketing across APAC & U.S. for enterprise digital transformation brands, driving pipeline growth in under 6 months
Owned end-to-end content marketing—strategy, production, and performance—across all channels
Built and executed demand gen strategies blending quick wins with long-term brand value
Embedded AI into campaign ops, cutting manual hours by 40% and accelerating speed to market
Aligned sales and SDR workflows with marketing, boosting SQL quality and conversion
Created lead magnets and optimized content to fuel demand, enable sales, and drive engagement

B2B MarketingDemand GenerationContent Strategy & PlanningMarketing AutomationAudience Segmentation & Messaging

Socialpilot

Senior Content Marketing Lead

Sep 2021 – Apr 2022 · 7 mos · Bhopal, Madhya Pradesh, India

Spearheaded the end-to-end content marketing strategy to elevate brand authority, SEO performance, and customer education for a global SaaS product
Developed and published 30+ thought leadership and partner content pieces, expanding domain reach and driving high-quality backlinks
Collaborated with product and UX teams to craft user documentation that simplified adoption and reduced support dependencies
Positioned content as a core growth function by aligning it with SEO, product marketing, and lead generation goals
Translated complex technical narratives into compelling value-driven messaging tailored to business and end-user personas

Content Strategy & PlanningSaaS Product MarketingSEO & Organic GrowthThought Leadership Development

Codexior technologies

Digital Marketing Lead & Content Writer

Sep 2020 – Sep 2021 · 1 yr · Bhopal, Madhya Pradesh, India

Developed and implemented data-driven strategies for interactive marketing campaigns which significantly increased brand awareness in the market.
Identified new digital channels and performed a detailed market analysis.
Monitored and analyzed the performance of the campaigns and conducted monthly reports.
Managed and was in charge of web presence, including but not limited to accounts on various social media platforms, such as Facebook, and LinkedIn.
Created and integrated new digital marketing campaigns.

Content EditingSocial Media Content Creation

Prodigee private limited

Content Team Lead

Jul 2019 – Sep 2020 · 1 yr 2 mos · Bhopal, Madhya Pradesh, India

Was Heading a team of 8 copywriters, proofreading their content and books before giving a nod for their publishing
Member of the team of process improvement and standardization
Maintaining strong social media and brand presence across Twitter, Facebook, and Instagram
Developing online marketing campaigns, while effectively increasing followers and driving brand awareness
Striving to achieve a strong, visible social media presence by developing concepts with viral potential
Realigning company’s online presence to reflect the brand’s values and mission
Employing SEO analysis and strategies to drive positive traffic and sales

Content EditingSocial Media Content Creation

Pro web

SEO Executive & Content Writer

Mar 2018 – Jul 2019 · 1 yr 4 mos · Bhopal Area, India

Responsible for developing content for Internet media communications
Handled the task of writing unique titles and descriptions for various web pages
Track weekly site ranking and visits through Google Analytics to improve organic searching
Provided recommendations for new company website, wrote new content, and edited existing content.
Planning, optimizing, implementing and managing SEO campaigns for clients
Developing SEO & PPC strategies and managing Social Media Campaigns

Content EditingSocial Media Content Creation

Measure marketing results inc.

Content Writer and Digital Marketing Strategist

Jan 2016 – Feb 2018 · 2 yrs 1 mo · Bhopal Area, India

Creating, revising, editing, and proofreading text content for websites, blogs, case studies, requirement-understanding documents, and advertising copies
Working closely with the SEO team to produce quality website content along with meta tags, title tags, header tags, and Alt tags
Working with Marketing team-leads to set long-term strategies for effective content creation, along with efficiently handling and optimizing social media platforms
Conducting periodic check of website content and updating the same as per company requirements

Social Media Content Creation

Wow communications

Internship

Dec 2015 – Feb 2016 · 2 mos · Indore Area, India

Responsible for developing content for Internet media communications
Handled the task of writing unique titles and descriptions for various web pages
Handled the responsibilities of reviewing and editing articles to ensure quality of
the articles
Responsible for developing content for web sales

Indo-european chamber of commerce & industry

Internship

Aug 2015 – Oct 2015 · 2 mos · Bhopal Area, India

Worked as a content developer and assisted in coordinating CSR activities.
Responsible for conducting research and writing content on a regular basis for industry based web portals