Anshu Choudhary

Product Manager

Kozhikode, Kerala, India6 yrs 7 mos experience
Most Likely To Switch

Key Highlights

  • Built a personal brand with 50,000+ followers.
  • Strong experience in product marketing and customer engagement.
  • Created motivational content for MBA aspirants.
Stackforce AI infers this person is a Product Marketing professional with a focus on customer engagement in the Fintech sector.

Contact

Skills

Core Skills

Product MarketingCustomer EngagementRelationship ManagementBusiness AnalysisContent CreationCareer CounselingSales StrategyMarket Research

Other Skills

BrandingBusiness ReportingCAM PreparationCampaign Strategy & ExecutionCommunicationCross-functional CoordinationCustomer Reward FulfillmentEasily AdaptableEvent PlanningLead GenerationManagementMusic EducationNon-Governmental Organizations (NGOs)Performance FocusPortfolio Management

About

Anshu Kumar Choudhary is an MBA 2023 graduate from the Indian Institute of Management Kozhikode (IIM K), where he pursued the Liberal Studies and Management (PGP-LSM) program. He completed his undergraduate studies in B.Com (Hons) at PGDAV College, University of Delhi. Born in Bihar & raised in Odisha, Anshu grew up with a strong focus on academics, community service, and extracurricular involvement. During his time at IIM Kozhikode, Anshu shared his experiences and insights through his YouTube channel, providing a glimpse into the life of an IIM student. He has also discussed his journey, including his motivations for pursuing an MBA and his aspirations in the education sector. His content resonates with MBA aspirants and those curious about life at top B-schools. “He has built a strong personal brand with a combined following of 50,000+ across Instagram (25K+), LinkedIn (22K+), and YouTube (10K+)." He is currently working at HDFC Bank in Chennai, having joined straight from Campus Placements (IIM K). He has completed 2 years in his First Job. Further, he is looking to build a career in Product Marketing & Strategy and is focused on enhancing his skills to become a strong contributor at work.

Experience

Hdfc bank

2 roles

Product Marketing Manager - Business Credit Cards Stock Portfolio

Promoted

Apr 2025Present · 11 mos

  • Managing the Business Stock Credit Card portfolio (cards sourced till previous FY) with complete ownership of dormant revival, attrition control, Act30 activation, TPAC improvement, and customer engagement initiatives. Key responsibilities include:-
  • ➡️Portfolio Management: Tracking and analyzing customer segments to identify opportunities for reactivation and engagement.
  • ➡️Campaign Strategy & Execution: Collaborating with the Marketing Team to develop targeted Email/SMS/WhatsApp creatives, and working with the Campaign Team to identify customer bases, launch campaigns, and monitor performance.
  • ➡️Cross-functional Coordination: Partnering with Product, Analytics, and Operations teams to ensure seamless execution of strategies aligned with business goals.
  • ➡️Customer Engagement: Driving engagement across digital and partner channels to strengthen customer stickiness and reduce attrition.
  • ➡️Performance Focus: Delivering measurable improvements in portfolio health through structured campaigns and proactive engagement interventions.
  • ➡️Customer Reward Fulfillment: Ensuring winners of all campaigns receive their rewards/vouchers within 60-90 days TAT by obtaining winner base from internal teams and coordinating with the Voucher Team for seamless delivery.
Portfolio ManagementCampaign Strategy & ExecutionCross-functional CoordinationCustomer EngagementPerformance FocusCustomer Reward Fulfillment+1

Relationship Manager - ECG

Sep 2023Mar 2025 · 1 yr 6 mos

  • ➡️ Managed portfolio of mid-corporates single-handedly having turnover of INR. 250+ cr with 180+ cr Assets & 300+ cr Liability exposure.
  • ➡️ Prepared 50+ CAMs or Annual Renewal Facility proposals along with 170+ CALL MEMOs or Quarterly Business Reports & closed 900+ Deferrals in the system.
  • ➡️ Prepared 50+ Plant Visits & Collateral Inspection Reports by visiting clients manufacturing units, understanding their business & through help of respective clients individual ECG - RMs.
  • ➡️ Built relationship with internal teams like Credit, Operations, RAM Rating to release limits in benchmarked timeline.
  • ➡️ Earned fast-track confirmation to Manager Band within 6 months from Management Associate against the firm average range of 9to12 months.
Portfolio ManagementCAM PreparationRelationship ManagementBusiness ReportingBusiness Analysis

Wipro

Summer Intern

Apr 2022May 2022 · 1 mo

  • ➡️Project Details
  • Outbound Sales and Lead Generation
  • ▪ Built prospect information database of 150+ US banks through secondary research for better conversion rates.
  • ▪ Performed market research on 40+ Banks, Credit Unions to identify product-market fit, capture large-scale deals.
  • ▪ Updated 70+ product documentation and marketing collaterals to assist in prospective client onboarding.
  • ➡️Initiatives
  • ▪ Conducted 20+ product comparison and competitor analysis to provide consulting solutions for sales pitch.
  • ▪ Generated 50+ potential target leads and developed sales pitch by analysing the bid management process.
  • ➡️Achievements
  • ▪ Received a Pre-Placement Interview, helped streamline work for sales team with primary research and analysis.

Indian institute of management, kozhikode

2 roles

Elected Senior Club Member - Theatrix

Feb 2022Mar 2023 · 1 yr 1 mo · India

Elected Senior Committee Member - Public Relations Cell

Feb 2022Mar 2023 · 1 yr 1 mo · India

Worqhat

Mentor

Jan 2022Apr 2023 · 1 yr 3 mos

  • Book 1-1 session with me at affordable price 👇
  • https://app.worqhat.com/profile/teachnlearn/course-1642019719139638800

Habitat

Mentor

Nov 2021Mar 2022 · 4 mos · India

  • Link to download the app:
  • https://bit.ly/Anshu_on_Habitat
  • Link to join my Space:
  • https://bit.ly/Anshu_space
Market ResearchSales Pitch DevelopmentProduct ComparisonLead GenerationSales Strategy

Simpliclarify

Student Mentor

Oct 2021Apr 2023 · 1 yr 6 mos · India

  • Book 1-1 session with me at affordable price 👇 https://www.simpliclarify.com/masters/mentor/Anshu-Kumar%20Choudhary/6166d1c39c1db6001a491df4
  • Discount Code: ANSHU-IIMK

Bhooklagi

Social Responsibility Manager

Aug 2021Feb 2022 · 6 mos · Kozhikode, Kerala, India

  • Bhooklagi is a student run IIM Kozhikode startup.

Youtube

Content Creator

Jun 2021Present · 4 yrs 9 mos

  • I run a YouTube channel named as "Anshu IIM K" where I make motivational videos for CAT aspirants and helping them to achieve their dream colleges as I got mine !
  • It has garnered around 10k+ subscribers and 2.5M+ views in total intiated from the date Sep 5 , 2021
Video EditingContent CreationCareer CounselingEvent PlanningBrandingTime Management+2

Pgdav college

3 roles

Promotion Head at EVS society

Dec 2020Jul 2021 · 7 mos · New Delhi, Delhi, India

Vice President at Kaizen:The Career Counseling Club

Aug 2020Jul 2021 · 11 mos · New Delhi, Delhi, India

Joint Secretary at Kaizen:The Career Counseling Club

Aug 2019Aug 2020 · 1 yr · New Delhi, Delhi, India

Camp diaries

Volunteered

Oct 2019Dec 2020 · 1 yr 2 mos · New Delhi, Delhi, India

Education

Indian Institute of Management, Kozhikode

Master of Business Administration - MBA — Liberal Studies Management

Jun 2021Apr 2023

SDA Bocconi

Arts Management & Administration

Feb 2023Feb 2023

PGDAV College

Bachelor of Commerce - BCom hons

Jan 2018Jan 2021

ST.MARY SCHOOL,BARBIL, ODISHA

Intermediate — Science

Mar 2004May 2018

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