Aug 2022 – Nov 2024 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

• Key Achievements
• 1. Achieved 150% organic traffic growth and 80% increase in organic leads through strategic SEO.
• 2. Led a team to double landing page conversions using A/B testing and Google Analytics 4’s data.
• 3. Enhanced task flow efficiency and ensured timely deliverables with Jira.
• 4. Managed external agencies for content, press releases, and design for seamless collaboration.
• 5. Improved online reputation through strategic partnerships with news vendors.
• 6. Boosted revenues by 60% year-over-year and freemium to premium conversions from 1.5% to 3.8%.
• 7. Grew social media following by 18-22K+ net followers monthly through strategic management.
• 8. Implemented programmatic SEO techniques to boost my rankings and organic traffic.
• 9. By utilizing marketing automation tools such as Moengage and SFMC, I increased the revenue share of marketing automation campaigns from 5% to 28% within 6 months of implementation. This growth was achieved through strategic planning and targeted segmentation tactics.
• 10. By implementing best ASO practices, I increased the app store conversion rate from 1% to 7% within one year through multiple A/B testing variations.

Feb 2022 – Present · 4 yrs 1 mo · Lucknow, Uttar Pradesh, India

• Shayama Srijan Foundation, is an Indian social development organization, is directly benefitting over 500 children and their families since February 2022. We have live welfare projects on education, healthcare, livelihood, and women’s empowerment in over 10+ remote villages and urban slums.

Feb 2021 – Aug 2022 · 1 yr 6 mos

• Key Achievements..
• 1. Strategic SEO Optimization:
• Conducted targeted keyword research, and segmented into funnels for quality traffic. Achieved 30% in the top 3, 70% in the top 10, and all keywords in the top 20 within 2 years. Conducted A/B tests on meta and schema, boosting organic CTR from 1% to 10% in 9 months.
• 2. User Behavior Insights:
• Leveraged Google Analytics, Google Search Console, and Hotjar to gain deep insights into user behavior, aligning these insights seamlessly with our business objectives.
• 3. Conversion Rate & Landing Page Optimization:
• Enhanced conversion rates on underperforming landing pages through strategic optimization and A/B testing with various page variations. Improved landing page conversions from 0.5% to 6% within 1 year of experimenting with 8 page variations.
• 4. Effective Backlink Strategy:
• Executed guest post outreach, creating quality backlinks for enhanced domain authority. Conducted backlink audits, maintaining a balanced Dofollow-Nofollow ratio to gain top 3 rankings positions on SERPs
• 5. Online Reputation Management:
• Successfully maintained a positive online reputation on various platforms, generating million-dollar leads through ORM on Clutch and GoodFirms
• 6. Cross-Functional Team Leadership:
• Coordinated and managed UI/UX, Tech, and content teams for a website revamp from scratch, optimizing website performance for a superior user experience and enhanced organic ranking on SERPs.
• 7. Advanced Analytics & Reporting:
• Utilized BigQuery for precise growth decision-making. Designed custom dashboards using Excel and Google Data Studio, and implemented data layer tagging for valuable marketing insights.
• This streamlined decision-making, allowing for strategic investments in high-performing marketing channels, resulting in higher growth.
• 8. Paid Advertising & Lead Optimization:
• Analyzed campaign data, optimizing CPL and CPC to enhance lead quality. Achieved a 60% reduction in CPL within 1 year of implementing these practices.

Mar 2020 – Jan 2021 · 10 mos

• Now I have started working as a Senior SEO Analyst at AppIncubator, Here my key role and responsibilities are as follow...
• 1. Keyword Research for Quality Traffic
• 2. Understanding the intent of the keywords and do Onpage Optimization for high and medium intent Keywords.
• 3. Research on Meta Title and Meta Description for Ranking at position 1 over the SERP.
• 4. User behavior understanding by collected data of Google Analytics.
• 5. Conversion rate Optimization of less performing category.
• 6. Onpage Optimization for potential keywords of my niche for particular landing pages
• 7. Guest Post Outreach and Quality Backlink creation.
• 8. Backlink audit and Dofollow - Nofollow ration maintenance for getting 1st ranking position.
• 9. Online Reputation Management for my company website.
• 10. Coordination with UI/UX Team, Tech Team and content writers for better website performance and ranking.

Feb 2019 – Mar 2020 · 1 yr 1 mo · Gurgaon, India

• I worked as a SEO Analyst at FlowerAura, Here my key role and responsibilities are as follow...
• 1. Keyword Research for Quality Traffic and Keywords GAP analysis.
• 2. Understanding the intent of the keywords and do Onpage Optimization for high and medium intent Keywords.
• 3. Research on Meta Title and Meta Description for Ranking at position 1 over the SERP.
• 4. User behavior understanding by collected data of Google Analytics.
• 5. Conversion rate Optimization of less performing category.
• 6. Onpage Optimization for potential keywords of my niche for particular landing pages
• 7. Guest Post Outreach and Quality Backlink creation.
• 8. Backlink audit and Dofollow - Nofollow ration maintenance for getting 1st ranking position.
• 9. Online Reputation Management for my company website.
• 10. My Company App Store Optimization for Android & iOS Apps of Floweraura.

Apr 2016 – Feb 2019 · 2 yrs 10 mos · Gurgaon, India

• I was handling the work of Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Social Media Marketing, and Google Analytics,Google Ad-words and Google Webmaster
• Reporting Work as well at Woodapple Interactive Private Limited. With the marketing, I was also part of user experience analysis and user flow quality assurance for eCommerce websites as well as corporate websites.

Dec 2015 – Apr 2016 · 4 mos · Delhi Area, India

• At Witoni Software and Services, my role and responsibilities are as below.....
• 1. Website Analysis.
• 2. Client Communication.
• 3. Business Development and Lead Generation.
• 4. Search engine Optimization for Clients Websites.
• 5. Email Marketing for Clients.
• 6. Handling Freelance Platform
• 7. Understanding Client Requirements and Getting it done within the promised deadline.

Sep 2015 – Present · 10 yrs 6 mos · Jalandhar, Punjab, India

• This is latest technologies based machine for reducing manual human efforts and improving the quality of blind stitching(turpia). The is completely made in india machine made for increasing the employment in india by giving high quality with unique locking feature for each stitch.