Ranu Rawat

Business Development Executive

Mumbai, Maharashtra, India6 yrs 4 mos experience

Most Likely To Switch

Key Highlights

5.5 years of experience in growth and marketing.
Expert in driving digital cross-sell strategies.
Strong background in managing multi-channel campaigns.

Stackforce AI infers this person is a Fintech marketing professional with a strong focus on growth strategies.

Contact

Skills

Core Skills

Growth MarketingLead GenerationContent Strategy

Other Skills

digital marketingEmail MarketingContent MarketingMulti-channel Campaign ManagementCustomer Lifecycle ManagementCustomer Relationship Management (CRM)InsuranceConversion OptimizationFacebook AdsGoogle AdsD2CCategory ManagementCleverTapMarketing AutomationProduct Marketing

About

Hi there, I am a management professional with 5.5 years of experience in the field of growth and marketing. I am currently working with HDFC Securities as a Growth Lead, where I drive digital cross-sell of insurance and banking products to existing customers. Prior to this, I was part of the Lending Growth team at Paytm and the Digital Sales team at ICICI Prudential Life Insurance. I enjoy blending creativity with analytics to foster the adoption and growth of digital products and have experience working across different marketing channels to achieve traffic, lead and conversion goals. I have done my MBA from IIM Shillong (2017-19) and B.Tech from MIT Manipal (2012-16). I am always open to connecting and discussing new trends and growth strategies in the digital marketing space. Feel free to drop me a message here on LinkedIn or reach out to me via email at rawatranu20@gmail.com.

Experience

Hdfc securities

Growth Lead (AVP) - Digital Revenue

Jul 2023 – Present · 2 yrs 8 mos · Mumbai, Maharashtra, India · On-site

Paytm

2 roles

Executive Manager - Lending Growth

Apr 2023 – Jul 2023 · 3 mos · Noida, Uttar Pradesh, India

Driving growth of lending products - Paytm Postpaid (consumer) and Business Loan (merchants) with end-to-end ownership of campaigns across multiple channels to achieve monthly lead and activation/disbursal targets

digital marketingEmail MarketingGrowth MarketingLead Generation

Manager - Lending Growth

Dec 2021 – Mar 2023 · 1 yr 3 mos · Noida, Uttar Pradesh, India

Driving growth of lending products - Paytm Postpaid (consumer) and Business Loan (merchants) with end-to-end ownership of campaigns across multiple channels to achieve monthly lead and activation/disbursal targets

digital marketingEmail MarketingGrowth MarketingLead Generation

Icici prudential life insurance company limited

Senior Manager - E-Commerce

Jul 2019 – Dec 2021 · 2 yrs 5 mos · Mumbai, Maharashtra, India

Heading content for entire savings portfolio (~8 products)
My responsibilities include:-
Designing & implementing content strategy for different stages of the buyer’s journey
Creating written & visual content for inbound marketing as well as performance marketing to drive traffic, lead and conversion goals
Optimizing content on campaign landing pages for superior customer experience & maximized lead generation
Nurturing leads using SMS & email campaigns to achieve sales conversions
Leveraging website analytics to assess campaign & website performance and making adjustments
Managing multiple agency relationships & working cross-functionally with different internal teams
Ensuring compliance management in a team of 20+ people as Compliance SPOC

digital marketingContent MarketingContent StrategyLead Generation

Nestaway technologies pvt ltd

Marketing Intern

Apr 2018 – May 2018 · 1 mo · Bangalore

Analyzed 3-year database to identify 5 key customer segments & recommend value adding services based on consumption behavior
Interviewed ~100 tenants & curated stories to share as video testimonials on social media
Organized IPL screening event for 300 tenants in Bangalore as community building initiative
Designed a new offering for early-stage startups after studying start-up scenario in India using primary & secondary research