Jul 2022 – Sep 2025 · 3 yrs 2 mos · Gurugram

• At Bobble AI, I worked across brand solutions, communications, and client servicing, helping brands create meaningful engagement through conversation media and AI-driven products.
• I developed campaign concepts, taglines, and brand narratives, and supported clients with communication assets for partnership announcements and digital campaigns. I also produced B2B newsletters and collaborated with PR partners to strengthen Bobble’s voice through data-backed reports, authored articles, and media interactions for CXOs in top-tier publications.
• My role extended into market research and data strategy; studying category trends, mapping brand needs, and identifying audience cohorts to inform pitch narratives and campaign recommendations. I worked closely with data science teams to maintain data quality and ensure the right insights reached clients during proposal cycles.
• I also contributed to product strategy, aligning market gaps with AI-driven TaaS product features, building sales guides, and enabling the sales team with clear value propositions and training.
• In a client-facing capacity, I engaged brand teams regularly to understand their objectives, recommend the right Bobble solutions, and coordinate with Customer Success to ensure smooth delivery, optimisation, and overall client satisfaction.

Feb 2022 – Jul 2022 · 5 mos · New Delhi

• At Habitat for Humanity India, I supported the Nirmanshree project with a strong focus on stakeholder communication, client servicing, and programme coordination; ensuring alignment between donor expectations and on-ground implementation teams.
• I managed and streamlined the project MIS to make information flow clearer, faster, and more actionable. By aligning data systems with the project log-frame, I ensured that insights were consistently communicated to programme teams for decision-making and course correction.
• A significant part of my role involved strengthening Monitoring & Evaluation communications, translating data, findings, and progress into formats that met both organisational needs and donor reporting requirements. I re-designed the project log-frame for the European Union–funded extension phase, ensuring full alignment with EU standards and seamless coordination with their team to avoid documentation gaps.
• I also handled consultant and partner communication, coordinating multiple studies and evaluations, setting expectations, tracking deliverables, and ensuring timely, high-quality outputs. This required continuous engagement, structured updates, and clear communication across stakeholders.
• Through this role, I built a strong foundation in cross-team communication, donor servicing, and insight-driven coordination, enabling smoother project delivery and stronger stakeholder confidence.

Sep 2019 – Feb 2022 · 2 yrs 5 mos

• As a Monitoring & Evaluation Consultant, I worked extensively across brand communications, client servicing, and insight-driven stakeholder engagement for multiple national and international organisations.
• With Praxis, I led the creation of district-level reports on health, livelihoods, education, and child labour across Uttar Pradesh and Bihar. I translated complex field data into advocacy-friendly communication, strategic recommendations, and district narratives. I managed the data collection team and collaborated with the M&E leadership to ensure clarity, accuracy, and timely delivery for all client-facing outputs.
• With OFFER, I supported livelihood awareness projects across four states by designing full-cycle M&E solutions and turning programme data into clear communication for leadership and donors. I worked closely with the Country Head and coordinated with programme managers and officers to shape actionable strategies. I also led the revamp of OFFER’s M&E systems—introducing a unified structure, standardised documentation, and improved data security.
• As part of the EBODAC consortium for the Sierra Leone–based MOTS project, I served as the data lead, designing the evaluation framework and guiding the analysis plan. I communicated insights and findings to international stakeholders and presented final analyses in donor-facing reports. Programme officers within the consortium reported to me for analytics and delivery.
• I also contributed to event communication and coordination as part of the organising team for Grameen Foundation India’s Jobs Conference, where I led a team of seven professionals to produce a high-quality evaluation report now in the public domain.
• Across all assignments, my work combined clear communication, client engagement, cross-team collaboration, and data-driven storytelling to ensure projects were aligned, impactful, and delivered seamlessly for partners and donors.

Apr 2017 – Jul 2019 · 2 yrs 3 mos · Gurugram

• At Grameen Foundation India, I worked across brand communications, client servicing, and research-led strategy for global donors and financial inclusion partners. I supported organisations such as J.P. Morgan, SIDBI, DFID, Water.org, Citi Foundation, LGT, and Basix Sub-K by translating complex research and field insights into clear, actionable communication for decision-makers.
• I led the development of research and evaluation frameworks and communicated findings through presentations, reports, and client-facing narratives. My work included designing and executing primary and secondary research across microfinance and allied sectors using both qualitative and quantitative methodologies. A key aspect of my role was ensuring that insights were delivered in a way that strengthened client understanding, supported programme decisions, and enhanced communication between stakeholder teams.
• I managed end-to-end client interactions including setting expectations, aligning deliverables, coordinating field partners and vendors, and ensuring timely, high-quality project execution. I also collaborated with international teams on multi-country initiatives and contributed to thought leadership through publications and conference presentations, including leading a session at SPTF’s global event in Chennai on innovative analytics for customer-centric product design.
• Additionally, I supported capacity building through e-learning training for MFI employees and contributed to communication materials on market research, financial behaviour, and predictive analytics using the Poverty Probability Index (PPI).
• Overall, my role combined strategic communication, insight translation, stakeholder management, and client servicing, ensuring smoother delivery and stronger engagement for all partners involved.

Jul 2015 – Jun 2016 · 11 mos

• At this role, I worked at the intersection of brand communications, client servicing, and large-scale programme coordination, ensuring that insights, data, and programme outcomes were consistently communicated with clarity and purpose to internal teams, partners, and donors.
• I led the development and evolution of research, monitoring, and evaluation systems, translating complex programme data into clear reports, impact narratives, and communication documents for internal leadership and external stakeholders. This included preparing MIS-based analytical reports that highlighted programme achievements, progress, and strategic recommendations.
• A key part of my role involved client and partner engagement. I supervised a team of seven state-level M&E officers and coordinated directly with state teams, partner NGOs, and CSO networks to ensure alignment on planning, budgeting, reporting, and programme direction. I regularly reviewed partner data, identified gaps, and provided actionable feedback to strengthen implementation and communication flow.
• I ensured the smooth functioning of the MIS platform by working closely with technical support teams and partners, acting as the communication bridge between end users and technical stakeholders. I provided on-site and remote training to state teams and nearly 225 CSO partners, helping them understand reporting requirements, narrative expectations, and data quality standards.
• Additionally, I developed communication guidelines, formats, and templates that improved consistency in how programme information was captured and shared. I also coordinated with external agencies on project evaluations, ensuring seamless communication, clear expectations, and timely delivery.
• Through this role, I strengthened my expertise in stakeholder communication, data storytelling, partner servicing, and cross-functional coordination, ensuring that every insight reached the right audience with clarity and impact.

Feb 2013 – Jun 2015 · 2 yrs 4 mos

Mar 2013 – Nov 2013 · 8 mos · New Delhi Area, India

Oct 2012 – Nov 2012 · 1 mo