Varda Gaur — Brand Manager
Brand Manager with MBA in marketing and 9 years of experience across a broad range of marketing disciplines and industry segments. A proven track record of using consumer insights combined with creative marketing, project management, and leadership to achieve – awareness, recall, consideration for brand/category/product along with acquisition & retention of consumer via well-planned campaigns & launches led across various online & offline marketing channels. AREAS OF EXPERTISE: Brand Management Campaign Management Creative Marketing Content Marketing Project Management Public Relations Corporate Communications Media Buying & Planning Partnerships & Alliances Market Research & Analysis Insight mining Offline media: ATL – TVC, Print, OOH, Radio | BTL –Activations & Branding Digital media: SEO – SEMrush, HubSpot, Google Search Console | SEM – GDN, YouTube, FB Content media & tools: BuzzSumo, Focus Groups – Quora, Reddit OTT media: Hotstar, Spotify etc. Google Analytics Social Media tools: Hootsuite, Canva, Google Trends CRM tools: Salesforce, Mailchimp, Webengage, Clevertap Stakeholder Management Team Building & Leadership Negotiation Budgeting Design Thinking
Stackforce AI infers this person is a Brand Marketing Specialist with expertise in FMCG and Food Delivery sectors.
Location: New Delhi, Delhi, India
Experience: 5 yrs 10 mos
Skills
- Brand Management
- Project Management
- Market Analysis
Career Highlights
- Proven track record in brand management.
- Expertise in consumer insights and creative marketing.
- Strong leadership in managing diverse marketing teams.
Work Experience
Modi Naturals
Brand Manager (1 yr 11 mos)
Self-employed
Career Break | Pro bono work (1 yr 9 mos)
HomeLane
Brand Manager (6 mos)
Zomato
Assistant Manager: Category & Brand Marketing (online ordering) (1 yr 8 mos)
Campaign Manager: Growth Marketing (online ordering) (8 mos)
Eveready Industries India Ltd
Marketing Executive: Category & Brand Marketing (consumer lighting) (1 yr 1 mo)
Tata Consultancy Services
Market Analysis Intern (2 mos)
CBM Industrie Limited
Project Coordinator: Petroleum sector: Signage project (8 mos)
L&T Cutting Tools Limited
Marketing Intern (1 mo)
Education
Sustainable Business Strategy at Harvard Business School Online
Certification Program at SPJIMR SP Jain Institute of Management & Research
Masters in Business Administration at Institute of Management Technology, Nagpur
B.A.(honors) Business Economics at Delhi University
AISSCE at Delhi Public School Vasant Kunj
