May 2019 – Jul 2021 · 2 yrs 2 mos · Noida Area, India

• LoB: Cloud Marketing, Enterprise Solutions
• Products: Campaign Manager, DIY Cloud-based Voice Platform, Whatsapp Business Solution, Loyalty, FinTech & other SaaS-based solutions
• Role & Responsibility:
• NPD Lead, Enterprise business
• Benchmarking, Ideation, Productisation, UI/UX, New Product Development, Product Marketing, Training & Engagement

Sep 2018 – May 2019 · 8 mos

• A. Responsibilities as “Product & Marketing Manager - Prepaid”
• 1. Handling a Revenue size of over 15 billion per annum
• 2. Managing Prepaid Customer Lifecycle with key focus on driving Unlimited Pack’s penetration
• 3. Driving Revenues through enhancing Pack takers, ARPU upgrade, Usage Subscriber Net Addition
• 4. Working with the entire Distribution team to push recharges through MBOs and SPOs via multiple programs for Retailers/DSEs/RMs/ASMs/ZBMs
• 5. Working in Cohort with Retail Stores, Customer Service teams to leverage the opportunity of “Service to Sales” to help push the Unlimited drive
• 6. Managing daily, weekly, monthly reporting of KPIs through team of MIS executives. Preparing Business performance Reports, analysing lows and highs and depicting through PPTs to Leadership team at circle
• 7. Analysing customer segment-wise Offers (Price & Benefits) and based on take rates of each segments, in cohort with corp counterparts, deciding on alterations/continuation of the grid
• 8. In coordination with Cross Functional teams, getting customer issues resolved
• B. Responsibilities as DIGITAL Lead for Delhi & NCR:
• 1. Driving Recharges through Digital Platforms- In-house Apps & OTTs by leveraging various Offers and journeys on the respective platforms
• 2. Working in cohort with OTTs and Corp Digital teams to work out offers in terms of Cashbacks or ecommerce Discount Coupons
• 3. Managing backend communication to drive Digital recharges by pushing App links + Offers to drive Recruitment & Rebuys through SMS, WAP pushes, USSD Flash - Push & Pull, View on Intent Management & new age media like whatsapp, App Banners & Notification, Welcome Interstitial etc
• 4. Tracking & analysing all Digital KPIs & figure out areas of opportunities based on various KPIs
• 5. Driving APP Registrations & UU through cross functional teams, backend communication etc. & managing Product depiction on APP/Web

Dec 2015 – Aug 2018 · 2 yrs 8 mos

Mar 2012 – Dec 2015 · 3 yrs 9 mos · Gurgaon, India

• Project:
• Mobile Ads, Content & Digital Marketing
• RBT & Content Management Platform
• Roles & Responsibilities: Product Manager, Product Marketing, Growth Marketing, Campaign Management, Business Operations, Content Management, BI & Analytics, Manage and Lead an amazing team.
• Selected as the India Lead for the Mobile Ads App project. Attended workshop of the core APAC team Seoul, South Korea on ‘Digital Platform for Ads & Content’.

Sep 2010 – Mar 2012 · 1 yr 6 mos · Kolkata Area, India

• Products: Marketing Solutions and Content Platform services for Telecom.
• Responsibility: Managing Business Operations of a key account for East region (Bihar&Jh, Kol&WB, Odisha, AS&NE). Key responsibilities include:
• working on Product development
• GTM & Roll-out of new products
• execute & manage campaigns
• analyse data and use insights for product improvement and business growth
• maintaining healthy client relationship to drive business goals