Manika Tandon

Co-Founder

Delhi, India19 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founder of India's leading premium pet care brand.
  • Scaled CARS24 from 0 revenue to unicorn status.
  • Expert in P&L management and customer retention.
Stackforce AI infers this person is a growth-focused leader in the pet care and automotive industries.

Contact

Skills

Core Skills

P&lCustomer ExperienceBusiness Strategy

Other Skills

Operations ManagementCustomer RetentionTeam ManagementBusiness DevelopmentSalesCustomer Relationship Management (CRM)ManagementStrategy

About

I build businesses the way I raise my dogs and my childโ€”๐—ฝ๐—ฎ๐˜๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ, ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐—ฐ๐—ฒ, and occasional bribery ๐Ÿพ(treats work wonders ๐Ÿพ๐Ÿ‘ฉโ€๐Ÿ‘ง). Iโ€™m a ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ & ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ with 16+ years of experience turning ideas from 0โ†’unicornโ€”from Cars24 to Pawfect Chefs, Indiaโ€™s leading premium pet care brand. I specialize in the 0โ†’1 hustle, building teams and systems that ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ฒ relentlessly while staying human. What I obsess over: P&L & unit economics ๐Ÿ’น โ€”because growth without profitability is just hype Customer experience & retention โ€”solving problems before scaling Scaling businesses & launching new verticals ๐Ÿš€ โ€”turning chaos into repeatable frameworks Building high-performing teams โ€”mentoring, empowering, and adding a sprinkle of mischief Outside work: TEDx speaker & certified coach Dog mom & human mom ๐Ÿ•๐Ÿ‘ง โ€”sometimes negotiating deadlines with both simultaneously Part-time mischief-maker ๐Ÿ˜ โ€”keeps things fun while staying focused If you want to connect with someonme who can ๐—ฆ๐—ฐ๐—ฎ๐—น๐—ฒ businesses, obsess over P&L, delight customers, sprinkle in spiritual wisdom, and maybe share a dog meme mid-meeting, weโ€™re probably on the same wavelength.

Experience

Pawfect chefs

2 roles

Founder

Aug 2021 โ€“ Present ยท 4 yrs 7 mos ยท Delhi, India ยท On-site

  • ๐—ฆ๐—ฐ๐—ฎ๐—น๐—ถ๐—ป๐—ด Pawfect Chefs, establishing it as Indiaโ€™s leading premium pet care brand while obsessing over P&L and profitability
  • Driving 93%+ YoY customer retention, proving that solving problems before scaling works
  • Developing and launching premium pet nutrition products, generating repeat purchases and consistent revenue growth
  • Building and optimizing operations, supply chain, and brand strategy, creating scalable systems
  • Leading marketing and customer experience initiatives, cultivating a highly engaged, loyal community
  • Mentoring high-performing teams, embedding execution excellence, accountability, and a sprinkle of mischief
Operations ManagementCustomer RetentionP&LBusiness StrategyTeam ManagementCustomer Experience

Founder

Aug 2021 โ€“ Present ยท 4 yrs 7 mos ยท Delhi, India ยท On-site

  • Building India's most Trusted Pet care Brand

Cars24

2 roles

Vice President

Apr 2019 โ€“ Jun 2022 ยท 3 yrs 2 mos

Business Head

Jul 2015 โ€“ Jul 2022 ยท 7 yrs

  • Led operations across multiple regions, scaling CARS24 from 0 revenue to unicorn while maintaining profitability and strong unit economics
  • Drove 35%+ QoQ top-line growth, focusing on margins, efficiencies, and customer experience
  • Built high-performance teams (~600 people), fostering accountability, leadership, and execution excellence
  • Launched Bikes24 (2020), a startup-within-a-startup, owning strategy, operations, and early traction
  • Optimized processes, systems, and frameworks to enable scalable expansion across new markets
  • Led cross-functional initiatives across sales, marketing, operations, and technology
  • Enhanced customer experience, retention, and brand advocacy through data-driven insights
Operations ManagementCustomer ExperienceTeam ManagementBusiness DevelopmentBusiness Strategy

Cognizant

3 roles

Business Development Manager

Jul 2015 โ€“ Aug 2015 ยท 1 mo

Sr. Business Development Analyst & Consultant

Aug 2011 โ€“ Jun 2015 ยท 3 yrs 10 mos

Sr. Business Development Executive

Aug 2011 โ€“ Jun 2015 ยท 3 yrs 10 mos

Wipro technologies

Business Analyst - Sales & marketing, Domain Consultant - Food & Beverages

May 2010 โ€“ Jul 2011 ยท 1 yr 2 mos

Great lakes institute of management

Student (Marketing)

Apr 2009 โ€“ Jul 2010 ยท 1 yr 3 mos

  • Student - Marketing & Strategy
  • Member of placement committee

Free lancer

Application Designer

Jun 2008 โ€“ Feb 2009 ยท 8 mos

Sapient corporation

Associate Technology

Oct 2006 โ€“ Jun 2008 ยท 1 yr 8 mos

Accenture

Software engineer

Jun 2006 โ€“ Oct 2006 ยท 4 mos

Education

Great Lakes Institute of Management

MBA

Jan 2009 โ€“ Jan 2010

PGPM Great Lakes Institute of Management

MBA โ€” Marketing

Jan 2009 โ€“ Jan 2010

Institute/ University Specialization

Jan 2002 โ€“ Jan 2006

Jaypee Institute Of Information Technology

b.tech โ€” engineering

Jan 2002 โ€“ Jan 2006

Delhi Public School - R. K. Puram

science

Jan 2000 โ€“ Jan 2002

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