May 2025 – Aug 2025 · 3 mos · Mumbai, Maharashtra, India

• Drove integrated brand and social media strategy to position Godrej Capital as a trusted partner for India’s MSMEs and retail customers.
• Spearheaded 4+ large-scale campaigns that delivered a 260% rise in brand mentions and a 4.7-point brand lift.
• Built and scaled Godrej Nirmaan into a structured content hub for MSMEs, gaining 1M+ views and 10K+ followers in one month.
• Orchestrated multi-channel campaigns (DVC, OOH, print, multilingual) to ensure relatability and last-mile impact.
• Led brand track studies and first-ever brand guidelines, ensuring consistent identity across digital touchpoints.
• Drove GTM strategy for Loans for Women contributing to ₹4.5 Cr+ disbursals.
• Recognized as Annual Performance Champion 2024 and Value Champion 2025.

Aug 2023 – May 2025 · 1 yr 9 mos · Mumbai, Maharashtra, India

Feb 2022 – Jul 2023 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Enabled customer-centric marketing across traditional and digital channels for housing finance products.
• Designed funnel-based email and SMS campaigns improving conversion rates for home loans and LAP.
• Drove channel partner marketing across DSAs and digital platforms to strengthen partner-led acquisition.
• Built internal communications for strategic initiatives – CRM, retention, digital adoption, and HR.
• Managed SEO-led content and optimized website inventory to boost discoverability.
• Honored with Best Debutante Award 2022 for impactful first-year contribution.

Jun 2021 – Feb 2022 · 8 mos · Mumbai, Maharashtra, India

• Forged high-value partnerships to expand brand visibility and customer engagement in the fintech ecosystem.
• Secured tie-ups with leading brands through research-driven outreach.
• Designed and executed B2B partnership communication strategies to amplify collaboration.
• Drove measurable brand synergies across industries via cross-promotional campaigns.

Jul 2020 – Apr 2021 · 9 mos · Mumbai Area, India

May 2020 – Jul 2020 · 2 mos

• Worked to -
• Analyse the communication channels and identify
• gaps between the marketing strategies and audience
• behavior
• Diversify the reach of the social media pages and
• generate awareness about mental health and the free
• helpline number by creating effective campaigns.
• Apply various marketing techniques like e-mail
• marketing, influencer marketing and print
• advertising for the outreach of the organization in
• the form of collaboration with other organizations,
• doctors, psychologists, influencers, media houses
• etc.
• Prepare content for pitch presentation for the
• proposal of collaboration of the organization.

Apr 2020 – Jun 2020 · 2 mos · Mumbai, Maharashtra

• Conducted primary research to
• understand the perception and
• requirements of customers towards the
• company and it's products.
• Conducted secondary research on the
• marketing and branding strategies of
• other conglomerates to understand the
• difference in brand perception.
• Extracted information from the raw data
• to make comprehensive reports on the
• consumer insights of the pre and post
• covid behaviour of insurance.
• Suggested and formulated strategies to
• expand the reach of the company's brand
• communication.

Mar 2020 – Apr 2021 · 1 yr 1 mo · Mumbai, Maharashtra

Jul 2018 – Sep 2018 · 2 mos

• Worked as a marketing intern to carry out the sales of the company's primary product.

Apr 2018 – May 2018 · 1 mo

• Worked as an HR intern to facilitate the process of conducting interviews and other HR related activities.