Oct 2022 – Jun 2024 · 1 yr 8 mos · Austin, Texas, United States · Remote

• At Bazaarvoice, I created full-funnel content to support B2B demand generation across the e-commerce and UGC space—serving both marketing and sales needs across the SaaS buyer lifecycle.
• I led content development for quarterly demand-gen campaigns, aligning messaging to buyer stage and intent to support MQL growth and pipeline contribution.
• Areas of focus:
• Demand-gen content: Develop campaign content mapped to awareness, consideration, and conversion stages within a SaaS buying cycle
• Customer proof & advocacy: Partner with advocacy teams to produce case studies that supported sales enablement and value storytelling
• SEO & discoverability: Optimize content for long-term search visibility while supporting near-term campaign performance
• Cross-team alignment: Collaborate with marketing and sales to ensure content reinforced positioning and addressed buyer objections
• This role blended campaign execution, buyer-centric messaging, and discoverability, balancing short-term demand goals with long-term content value.
• Featured projects below.

Jul 2021 – Oct 2022 · 1 yr 3 mos · Miami-Fort Lauderdale Area · Remote

• Through Page One Digital, I supported an internal growth team at a large technology company, working to improve SEO performance across multiple product lines.
• My focus was aligning content strategy with user search behavior—identifying opportunities for on-page optimization and content enhancements that supported both discoverability and engagement at scale.
• Areas of focus:
• Enterprise SEO strategy: Improve organic visibility across complex, multi-product environments
• Search-aligned content: Translate search intent into actionable content and on-page recommendations
• Workflow enablement: Co-develop and co-lead internal workshops on keyword research, content optimization, and technical SEO
• Process integration: Help teams embed SEO into product and content workflows rather than treating it as a one-off task
• This role blended hands-on optimization, strategic guidance, and knowledge transfer, supporting SEO inside a highly complex organizational environment.

Apr 2020 – Jul 2021 · 1 yr 3 mos · Deerfield Beach, Florida, United States · Remote

• At People’s Trust Insurance, I led marketing communications for a homeowners insurance provider operating in a highly regulated environment.
• I developed a year-round content calendar focused on customer education and preparedness, including seasonal initiatives such as hurricane readiness. Much of the work involved translating complex insurance concepts into clear, accessible language while maintaining compliance and accuracy.
• Areas of focus:
• Customer education: Create educational content that improves understanding of coverage, processes, and expectations
• Preparedness communications: Plan and execute seasonal and event-driven messaging to support policyholders during critical moments
• Agent communications: Own a monthly agent newsletter, delivering success stories, industry updates, and tactical guidance to support a distributed agent network
• Service enablement: Partner with Customer Service to refresh call scripts, simplifying language and improving policyholder conversations
• This role emphasized clarity, trust, and consistency, ensuring communications worked for both customers and agents within regulatory constraints.

Dec 2018 – Sep 2019 · 9 mos · On-site

• This was my first agency role, where I focused primarily on social media as a strategic channel while supporting clients across a range of industries, including healthcare, e-commerce, and education.
• I worked in a fast-paced agency environment, adapting quickly from in-house content to managing multiple clients with different goals, audiences, and constraints. The role emphasized tailoring messaging by industry and platform, prioritizing impact, and executing efficiently under tight timelines.
• Areas of focus:
• Social strategy: Develop platform-specific social strategies aligned to client objectives
• Cross-industry messaging: Adapt tone and content approach across diverse industries and audiences
• Agency execution: Manage competing priorities and deliver consistent output across multiple accounts
• Strategic foundation: Build early experience in scaling content strategy beyond a single brand or use case
• This role laid the groundwork for broader content strategy ownership and led directly into an expanded, senior-level scope.

Sep 2018 – Mar 2020 · 1 yr 6 mos · On-site

• At MoreVisibility, I led content strategy for a diverse client portfolio, developing SEO and social strategies tailored to specific industries, audiences, and business goals.
• My work focused on creating data-informed, user-centered content systems—balancing search visibility, UX considerations, and messaging clarity across web and social channels.
• Areas of focus:
• Content strategy: Design end-to-end SEO and social strategies aligned to client objectives and industry context
• UX & site messaging: Write and refine UX-focused site copy to improve clarity, engagement, and navigation
• Editorial planning: Develop content calendars and oversee blog and web content execution
• Performance translation: Interpret performance data and translate insights into clear next steps for clients
• Client partnership: Lead regular client check-ins, aligning on priorities, progress, and strategy evolution
• This role emphasized strategic ownership and client-facing decision-making, expanding my scope from content execution to full-spectrum content strategy.

Mar 2010 – Aug 2018 · 8 yrs 5 mos · Boca Raton, FL · On-site

• At MovieTickets.com, I led editorial content across web and social—writing and managing everything from movie reviews and entertainment news to branded copy seen by millions of moviegoers.
• I created the company’s internal style guide and oversaw a team of freelancers to keep content consistent, engaging, and on brand. I also managed content localization for the Canadian market (English and French), ensuring accuracy and a seamless user experience across platforms.
• In addition to editorial work, I led a full social media overhaul that doubled engagement across channels like Facebook and Twitter. I also launched a YouTube in At MovieTickets.com, I led editorial content across web and social—overseeing movie reviews, entertainment news, and branded copy experienced by millions of moviegoers.
• I owned the company’s editorial voice, creating an internal style guide and managing a team of freelancers to ensure content stayed consistent, engaging, and on brand. I also led content localization for the Canadian market (English and French), maintaining accuracy and a seamless user experience across platforms.
• Areas of focus:
• Editorial leadership: Write and manage high-volume consumer content across web and social
• Brand voice & consistency: Establish and enforce editorial standards through a formal style guide
• Social strategy: Lead a social media overhaul that significantly increased engagement across platforms
• Creator partnerships: Launch a YouTube influencer program to expand reach and diversify content formats
• UX collaboration: Partner with UX and product teams to ensure content improved usability—not just consumption
• This role blended editorial judgment, brand stewardship, and audience engagement, shaping how users experienced the platform beyond the transaction.