Apr 2020 – Present · 5 yrs 11 mos

• Founded CDME in April ’20 to educate, empower and inspire people in the realm of AI & Digital Marketing
• CDME stands for Centre for Digital Marketing Excellence
• CDME has attracted students and alumni from London School of Economics, ISB, IIM-A, IIM-B, IIM-C, IIM-Mumbai, IIM-Kozhikode, IIM-Rohtak, IIM-Ranchi, IIM-Udaipur, IIM-Shillong, IIM-Trichy, IIFT, JBIMS, SIBM-Pune, IIT-Bombay (SJMSOM), XIMB, NMIMS-Mumbai, IMT-G, BITS-Pilani, IIT-Palakkad, St. Stephen's College & NIFT
• It has seen participation from employees of brands such as Apple, Amazon, Unilever, Tata Cliq, Nykaa, Samsung, Myntra, Vogue, Disney, Fevicol, McKinsey, Accenture Strategy & Consulting, Disney Star, Ogilvy, Dell, L'Oréal, Burberry, Condé Nast, Pearson, Dunzo, Vodafone, Marico, Yes Bank, Dentsu, Nielsen, Madison, Wunderman Thompson, Taj Hotels, Novartis, Digitas, Diageo, Asian Paints, TikTok, ShareChat, Livspace, Whirlpool, GSK, Swiggy, Domino’s, etc.
• Some of our participants belong to USA, UK, UAE, Canada, Australia, Singapore, Saudi Arabia and Nepal. Well, we got an enquiry from Afghanistan too. He didn’t sign up, but it felt nice to receive a call from the land of Khaled Hosseini and kebabs. 😊
• The best thing ever - CDME alumni have landed career opportunities with Google, Amazon, Flipkart, Unilever, Ernst & Young, Myntra, Nykaa, IDFC First Bank, Forbes, Deloitte, Viacom18, Accenture, Infosys Consulting, Victorinox, Abbot, Wunderman Thompson, VMware, CEAT, Welspun, WOW Skin Science, JioTV, Preqin, Huhtamaki, Beepkart, FUJIFILM, RSB Group and many more.

Apr 2019 – Dec 2024 · 5 yrs 8 mos

Nov 2018 – Feb 2022 · 3 yrs 3 mos

• Led the brand’s digital-first brand strategy and was instrumental in setting up the Digital Marketing unit for India
• Transformed the Digital + eCommerce channel from a channel of negligible revenue to the highest revenue-generation channel in the organization
• Devised the brand marketing strategy with a focus on channel-specific content strategy, UGC and performance marketing to drive awareness, encourage engagement, steer sales and build brand love
• Utilized brand love to drive user-generated content across social platforms and led influencer/celebrity marketing initiatives with the objective to narrate brand stories, educate and heighten desire
• Collaborated with global teams and agencies for media buying, social media marketing, content strategy, budget planning, KPI definition, measurement and reporting of marketing campaigns

Nov 2016 – Oct 2018 · 1 yr 11 mos · Mumbai Area, India

• Led the digital account management unit for Britannia, NestAway, Avvatar Whey Protein, Pride of Cows and Genpact
• Collaborated with the leadership team at Britannia to deliver Britannia's first ever Digital Marketing strategy
• Led the digital strategy for Britannia, Avvatar Whey Protein and Pride of Cows
• Responsibilities involved social media marketing, technology, ORM, marketing automation, media planning and data analysis
• Responsibilities mainly revolved around the following:
• Brand Strategy
• Social Media Marketing
• Content Ideation, Planning & Execution
• Influencer Marketing
• Social Listening & ORM
• Media Planning
• Marketing Automation
• Technology

Dec 2015 – Nov 2016 · 11 mos · Mumbai Area, India

• Led the digital account management unit for Star Sports India, Star Sports Football, Star Sports Pro Kabaddi League and IMG-Reliance
• Ideated, planned and executed social media campaigns for sports events such as the ICC World T20 2016, Pro Kabaddi League and Reliance Foundation Youth Sports
• The popular Twitter campaign #FlauntTheBlue for the ICC World T20 2016 was my brainchild and executed by my team in collaboration with the teams at Twitter and Star Sports
• The #FlauntTheBlue campaign caused massive buzz around India’s World Cup matches on social and attracted organic participation from former sportsmen, TV presenters and other brands.
• Led the planning and execution of the YouTube campaign #BeyondTheBoundary
• The #BeyondTheBoundary campaign involved cricketers such as Kapil Dev, Virender Sehwag, Brett Lee, Wasim Akram and Shoaib Akhtar in their most candid avatars and was a first-of-its-kind campaign on Digital for Star Sports

Jun 2013 – Jun 2015 · 2 yrs · Mumbai Area, India

• • Imparted soft-skills training to MBAs & under-grad students

May 2012 – Jul 2012 · 2 mos · Mumbai Area, India

• Assisted the Mumbai sales team for the launch of Amul Pro
• Analyzed data pertaining to its sales and distribution activities
• Conducted BTL activations to encourage sampling by customers

Aug 2007 – Oct 2010 · 3 yrs 2 mos

• Account Management for Pfizer Pharmaceuticals
• 1) SPOC for Pfizer’s European business for two of their biggest drugs – Champix and Lipitor
• 2) Provided strategic inputs for business based on client interactions
• 3) Led root cause analysis of issues while providing application support for two web portals
• Development of a web portal for Pfizer Pharmaceuticals’ Champix
• 1) Devised a system to understand traits of smokers and, thereby, provide them a plan to help attain smoking cessation
• 2) Involved in creation and deployment of web-parts using the .net framework
• 3) Integral part of the unit testing & user acceptance testing process