May 2018 – Feb 2021 · 2 yrs 9 mos · Mumbai, Maharashtra, India

• Led the Digestive Health brands: Dulcoflex, Enterogermina & Festal portfolios.
• Previously led the Combiflam topical portfolio and Buscogast.
• Achievements
• Selected among the Top-10 Young Leaders from International Region for the CHC 2019 Leadership Conference
• Selected for the International Region Innovation Workshop Core Team. Part of the Top-3 Teams at the Innovation Workshop, Singapore, 2019
• Led the development of the award winning campaign for Combiflam topical (International Advertising Association 2019, Kyoorius Creative Awards 2019)
• Awarded Certificate of Excellence for Best Digital Marketing Campaign 2019 by MD, Sanofi India for Precision Marketing initiative on Combiflam topical
• Led the New Product Development project for Digestives portfolio with 100% success rate in the consumer concept checks, as per the global norms
• Received the Best Brand Award for Dulcoflex at the Sanofi India Summit 2020
• Delivered highest ever growth for Dulcoflex in 2020, via multiple demand generation initiatives

Jun 2016 – May 2018 · 1 yr 11 mos · Kolkata Area, India

• Brand Manager, FAH Portfolio - the market leader in its category and No.1 men's grooming brand in India
• Managing Brand Development initiatives – new thematic communication development for FAH for TVC & Print Ad, GTM strategy for cream & facewash, Packaging Development (new formats)
• Responsible for Business Performance - Stock planning, Business performance tracking, Micro-marketing, Consumer offer planning, Visibility strategy, Market prioritization, Budget tracking, Media performance analysis, PR
• Digital Campaign strategy for Content Apps , Social Media, Blogs, Mobile content, Influencer-led campaigns
• Media Planning for print ad, TVC & other forms of Media Integration in alignment with the brand objectives and brand budget
• Liaising with agencies for communication development, POSM development, mobile activation, consumer engagement
• Developing strategies for non-traditional channels - Modern Trade, E-commerce, Salons
• Led complete 360 degree campaign of Fair And Handsome (involving TVC, Print, Digital, BTL) during the association with the movie Kabali, featuring superstar Rajnikant
• Achievements
• Led marketing initiatives on FAH Cream, including the thematic campaign, leading to an increase in Market Share by 1.1% points. Awarded Certificate of Appreciation by President, Sales
• Led the development of the Thematic Campaign with 100% Persuasion Score. Note of Appreciation from Brand Head on seamless delivery of campaign
• Awarded Achiever rating in annual review for FY17
• Anchored the best ever Digital Campaign on the Brand with highest ever engagement of 9% on Social Platforms
• Led Design-To-Value projects on packaging to improve consumer preference basis consumer-competition-supplier insights. Margin improvement by 0.52% on the annual revenue, post project completion
• Successfully launched new Face Wash variant, enabling the franchise to become the 2nd largest

May 2015 – May 2016 · 1 yr · Delhi NCR

• Headed 3 categories - Medical Supplies, Test & Measure, Lab Supplies and a team of 7 members in marketing and business development roles
• Responsible for P&L and overall performance of the categories with focus on
• Enhancing product assortment
• Brand engagement through market intelligence
• Growth strategy basis in-depth consumer research and competitive analysis
• Promotion planning through multiple channels (Display Ads, SEO, Affiliates, Tele etc.)
• Working in liaison with the Marketing team for driving growth and improving customer experience
• Developing innovative marketing campaigns
• Brand alliances with top B2B brands like Bosch, 3M, J&J, Roche etc.
• Monthly sales planning
• Overseeing key account management, building the seller network
• Developed the Medical Supplies category as a greenfield project. Achieved 4.5X growth in 6 months and among the top 5 categories in its first quarter of inception.
• Achievements
• Built 3 categories from scratch, with the highest AOV and 2 among the Top-5 categories
• Star Performer of the month for 2 consecutive months for managing fastest category growth & highest fulfillment %

Jun 2013 – May 2015 · 1 yr 11 mos

• Brand Manager for group of brands, including one of the largest franchises of Godfrey Phillips India
• Brand Management experience for 4 brands (Cavanders, North Pole, Tipper, Stellar); Business Management experience across North (Delhi, Haryana, Punjab) & South India (Andhra Pradesh, Tamil Nadu); GTM experience with Red & White franchise
• Worked on communication development, merchandising strategies, packaging designs & formats development
• Devised Campaign Communication, Digital & Mobile Engagement Planning & Execution, Development and Execution of Consumer Engagement modules, BTL assets creation to address dark market issues
• Led cross functional teams and worked with key stakeholders including marketing and advertising agencies while launching new brands, re-launching of stagnant brand and extension of brands in new geographies
• Developed Go-to-Market (GTM) strategy, Merchandising strategy to enhance brand salience, share of voice and increase top-of-mind and spontaneous awareness
• Planning and supporting Micro-Marketing activities for regional marketing Team, Analysis of Sales Performance through Primary & Secondary reports
• Independently handled projects involving Business Model Restructuring and Development & Launch of New Variants
• Developed Brand Extensions – namely mint-candies, tea, mouth fresheners and match boxes to compliment the mainline brand. Assisted in a cross functional project for a radio based campaign
• Worked on 5 new offer development projects for leading GPI brands
• Achievements:
• 1. Successfully launched one variant each for the Cavanders and the North Pole franchises
• 2. Developed the visibility strategy for Red & White leading to enhanced SOV share. Better salience leading to higher TOM and SPONT awareness (up from 7% to 24%)
• 3. Certificate of Recognition for Brand Relaunch (Cavanders Gold, Cavanders Special)
• 4. Certificate of Recognition for successful Range Extension (North Pole)

Jun 2012 – May 2013 · 11 mos

• Project-3: Offer Development for Project Lighthouse
• Launch strategy for a premium cigarette range at the HoReCa channel
• Benchmarking competition and identifying opportunity areas in the channel
• Analysis of center-of-gravity consumers in association with Monitor Consulting to identify the high potential TG
• Devising GTM strategy for HoReCa channel & recommending effective engagement programs
• Project-2: Launch of new S&D model: PRISM
• Anchored the sales and distribution restructuring initiative at Surat, called Project PRISM - an integrated sales model for sustainable profitability
• Project aimed at realigning business for greater profitability by bringing changes in sales processes
• Responsible for the overall restructuring of the sales routes,designing the R&R model, training the sales force, implementing the 8-step sales call process and ensuring compliance adherence
• Project led to increased range selling, higher bill value, higher sales of slow-moving SKUs and overall cigarettes business growth of 12%
• Project-1: Merchandizing Strategy for Red & White
• Worked on the merchandising strategy of Red & White Kings in the Delhi NCR, Haryana and Punjab.
• Benchmarked best practices in the industry and the existing practices
• Derived meaningful consumer insights and the correlation of brand salience and top-of-mind and spontaneous awareness
• Provided solutions for enhancing salience and recommendations for cost effective visibility strategy for the brand

Apr 2011 – Jun 2011 · 2 mos · Pune Area, India

• Project Title : Workforce Management Strategy, Industrial Engine Business Unit
• Analyzing outsourcing feasibility of the Inventory Unit which was to be outsourced; Benchmarking key competitors
• Identifying workers impacted & finding the areas of redeployment in related Business Units in Cummins
• Chalking out the Redeployment plan for 200 employees to be retired, taking due diligence of contingent labor issues
• Developing the Communication strategy and development of Training & Development roadmap for the workforce
• Achievements:
• 1. Among top 10 interns of the batch. Project recommendations implemented
• 2. Offered Pre-Placement Interview Offer